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<title>MPG - PRNewser</title>
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<title>Spin the Agencies of Record</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-49712" title="samsung" src="http://www.mediabistro.com/prnewser/files/2012/11/samsung2-300x100.jpg" alt="" width="300" height="100" /><a href="http://www.samsung.com/us/" target="_blank"><strong><a href="http://www.mediabistro.com/Samsung-profile.html">Samsung</a></strong></a>, currently focusing on its global b-to-b marketing strategy,  added two new shops to manage advertising responsibilities. Samsung chose <strong><a href="http://www.mediabistro.com/WPP-profile.html">WPP</a></strong>, which will create a team specifically to handle the account; the company also selected <strong>Publicis Groupe</strong>-owned <strong>Razorfish</strong> as its new digital agency of record in an unrelated deal.</p>
<p><strong>Brian Wallace</strong>, Samsung&#8217;s VP of marketing, explains, &#8220;We picked Razorfish as our digital AOR because they demonstrate the innovative thinking that we value in our agencies. We know Razorfish understands how to translate complex issues into unique and engaging customer experiences.&#8221;</p>
<p><strong>Rubenstein Public Relations</strong> also announced new client wins including <a href="http://www.worldbusinesslenders.com/" target="_blank">World Business Lenders</a>, <a href="http://www.fireapps.com/" target="_blank">FiREapps</a> and <a href="http://finance.yahoo.com/news/rubenstein-public-relations-announces-accounts-102000231.html" target="_blank">Mr. Omer Ozden</a>. CEO Richard Rubenstein said, “Representing these leaders in the finance and real estate markets underscores our continued expansion into the business, financial and real estate public relations sectors. We are increasingly assisting more clients in elevating their profiles and business strategies by securing strategic, brand-building media coverage.”</p>
<p>After a lengthy review, <strong>Sears Holdings</strong> decided to retain Havas&#8217; <strong>MPG</strong> as its top media agency. The decision means that the national marketing juggernaut, which spends heavily on advertising, will continue its relationship with MPG, which began in 2007. It also means that MPG will retain one of its most important accounts, which includes the <strong>Kmart</strong> and <strong>Sears</strong> brands.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>James F. Thompson</dc:creator>
<comments>http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-283_b49700#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/spin-the-agencies-of-record-283_b49700</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brian Wallace]]></category>
		<category><![CDATA[Kmart]]></category>
		<category><![CDATA[MPG]]></category>
		<category><![CDATA[Publicis Groupe]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Richard Rubenstein]]></category>
		<category><![CDATA[Rubenstein Public Relations]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[Sears Holdings]]></category>
		<category><![CDATA[WPP]]></category>
<pubDate>Thu, 08 Nov 2012 18:19:39 +0000</pubDate>
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