TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘MS&LGroup’

Publicis Groupe Buys D.C. Crisis Comms Agency Qorvis

Screen Shot 2014-01-10 at 2.40.41 PM

The growth of whatever will be Publicis Omnicom continued unabated today as Publicis Groupe purchased 100% of Qorvis, a D.C.-based agency specializing in the kind of crisis comms that a certain sweaty governor needs right now.

According to the release, Qorvis will join Publicis’ MSLGROUP to become Qorvis MSLGROUP, which will be (as the tagline reads) “a new powerhouse in Washington”; the deal also includes the acquisition of Clarus Research Group.

Qorvis founder/managing partner Michael Petruzzello will stay on as president; he will double as the agency’s North America practice director of public affairs reporting to MSLGROUP’s North American president Renee Wilson.

Fear not, fretful politicians in poor public standing: you’ll get the same excellent service you’ve always known with a slightly more cumbersome name.

(H/T AdAge)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Top PR Pro’s Guardian Q&A Illustrates Familiar Industry Stereotypes, Challenges

In case you missed it, this week The Guardian ran a story penned by Nancy Brenner of MSLGROUP as part of its “A Day’s Work” series. Framed as a “Q&A” with an open comment thread, its headline consisted of a “what do you want to know?” offer to answer any questions readers might have about our industry. An interesting exercise, no doubt.

In the piece itself, Brenner recounts some of the more colorful stories from her time working for Fortune 500 companies and financial brands. Highlights include:

I sometimes compare working in PR to an emergency room.

I have chased reporters into the women’s bathroom to try to get their attention.

And:

I needed to find someone willing to suit up as Raggedy Ann & Andy in the freezing cold, for a minimum of money, and parade outside of the legendary building north of New York’s Madison Square Park to capture the attention of news vans.

But when I heard the Raggedy Ann & Andy toys mentioned as “a hot little Redhead” on television that night, I knew that I helped the client cut through the clutter and raise awareness for their product.

So…a little nutty, but par for the course at many firms. Here’s the thing, though: tales like these often confirm negative stereotypes held by those outside the industry. In the blog world we call it “troll bait.”

Read more

Got PR Ethics? There’s an App for That!

The folks at the top of the PR pyramid spend a good deal of time debating ethics in the industry. We get it: it can be hard to tell whether a certain action crosses that invisible line we draw between “OK” and “Not cool”. Now the PRSA (that’s Public Relations Society of America to strangers) and MSLGROUP have joined forces to address this crucial issue–with a mobile app.

PRSA Chair and CEO Mickey G. Nall says the app, which is of course based on the organization’s Code of Ethics, will give folks in the industry “easy access to real-time guidance to know that what they’re doing is right.”

The app’s features include official statements of professional values, in-depth explanations of the various PRSA code provisions and professional standards advisories on issues like plagiarism, the ethical use of interns, the “greenwashing” phenomenon and the appropriate use of non-original content. It also includes updated links to related PRSA blog posts, an ethics quiz and an “ask us a question” feature that sends your ethical quandary straight to the organization’s resident expert.

Read more

Roll Call: MSLGROUP, M&C Saatchi PR New York, Arnold Worldwide, and More

MSLGROUP appointed Brad Wilks as managing director of its North America Midwest Operations, responsible for offices in Chicago and Detroit.  He most recently served as Managing Director and head of Sard Verbinnen & Co’s Chicago office. Wilks succeeds Joel Curran, who transferred to the role of Managing Director of MSL New York in September. Wilks will be responsible for all aspects of business strategy, performance, growth, client service and talent at both MSL Chicago and MSL Detroit. (Release)

M&C Saatchi PR New York announced to appointment of Richard Barker as vice president to oversee its sports and entertainment offering. Richard joins the New York team from M&C Saatchi Sport and Entertainment in London, where he spent three years managing sponsorship and PR activation for some of the leading properties, governing bodies and brands in sports. In his new role, he will direct the agency’s key sports and entertainment accounts, with a focus on developing the division. (Release)

Marty Laiks joined Arnold Worldwide, specifically ArnoldNYC, as EVP/group account director on the agency’s Sanofi business, helping lead integrated work for the pharma giant. Prior to this move, Laiks served as managing director, digital at DFCB NY. Laiks also spent six years at Grey/G2 USA, helping build the latter’s Health & Wellness unit before moving up to executive director, strategic planning before he and the agency parted ways back in 2010 (AgencySpy)

Jennifer Morgan was named president of Time Out North America. Morgan comes to Time Out from Collective Media, where she most recently served as COO and CMO. She had been with the company since 2009. At Time Out, Morgan succeeds Aksel Van Der Wal, who is currently Time Out’s CEO. (FishbowlNY)

Roll Call: FWV, Jaffe PR and MSLGROUP

French/West/Vaughan (FWV) announced 10 new hires and five promotions. Among the new additions is Lesley Gross, who will take on the roll of vice president of digital services. Her responsibilities encompass digital, social and experiential marketing strategy and brand building for the agency’s clients. Gross has more than a decade of professional experience in marketing, sales/business development and public relations. Prior to joining FWV, Gross was a search engine marketing manager at iContact Corporation. John Riley also joins the agency as senior art director. Riley comes to FWV from O’Brien Riley & Associates, where he led creative development and concept production for all agency projects. Meanwhile, Wendy McCarthy has been promoted to senior vice president. With FWV since 2006, McCarthy oversees an array of national and global agency clients within the consumer marketing practice area.  (Release)

Jaffe PR announced a series of restructuring moves following the November passing of CEO Jay M. Jaffe, “a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer”. Most prominently, Vivian Hood, Terry M. Isner and Melinda Wheeler have been named as the firm’s managing directors. All previously served on the company’s executive committee; they will now form its management committee. (Release)

MSLGROUP appointed Stephanie Agresta as a global director and leader of social media and digital, based in North America.  Agresta will report to Renee Wilson, president of MSLGROUP North America, and will work in partnership with leaders around the global network on social and digital vision, strategy and talent.  She will help drive business growth, and will oversee the digital strategists, social and digital tools, processes and services across North America. Agresta was most recently EVP, Managing Director of Social Media for the public relations firm Weber Shandwick where she had experience scaling digital PR services across the firm’s global network. (Release)

Roll Call: Ketchum, MSLGROUP, Waggener Edstrom Worldwide, and More

Ketchum has promoted partner Amanda Sefton to director of its Global Healthcare Practice. Ms. Sefton will remain in London and will assume her new role on Dec. 1. During the transition, she will continue serving as managing director of the London Healthcare Practice. A search is underway for her successor in that role. (Release)

MSLGROUP North America has named Shellie Winkler as North America practice director of its health and corporate practices. With more than two decades of experience, Winkler most recently worked at Edelman, where she was general manager of corporate and public affairs operations for the New York office.  She is located at MSL New York, the flagship office for MSLGROUP North America (Release)

Waggener Edstrom Worldwide (WE) has hired Ben Finzel as senior vice president, public affairs and general manager of the Washington, D.C., office. Finzel brings more than 20 years of communications and public affairs experience to the agency, including a presidential appointment during the Clinton administration and nearly six years as a press and legislative staffer for two members of Congress. Finzel will lead the firm’s Public Affairs practice, a Washington, D.C.-based group that manages complex policy issues, leads high-profile campaigns, and drives business results for corporate clients, trade associations and advocacy groups. (National Journal)

Read more

Roll Call: Edelman, MSLGROUP, DKC, and More

Edelman has announced two new hires: Brad Mays has joined Edelman’s Austin office as a senior vice president in the digital practice, and Tim Hayden has joined the company in Chicago as senior vice president of mobile strategy. Together, Mays and Hayden will be responsible for strengthening the agency’s digital and mobile expertise and establishing a new Southwestern hub for the Edelman brand. (Release)

Joel Curran, MSLGROUP North America’s managing director of Midwest operations, has been appointed managing director of MSL New York, the largest office in the MSLGROUP global network. Curran will manage nearly 200 staff members and assume responsibility for some of MSLGROUP’s most important client relationships. He previously worked at The Walt Disney Company, where he spent ten years in several business units. (PR Newswire)

DKC Public Relations, Marketing & Government Affairs has named Sebastian Moreira director of digital content. In this role, he will lead the agency’s online video production services and enhance the capabilities of its robust digital division, DKC Connect. Moreira previously served as senior producer for Hachette Filipacchi Media U.S., where he developed all video content for ELLE.com, WomansDay.com and ELLEDecor.com. (heraldonline)

Matt Rosenberg has been named VP of marketing at Taykey. He had been VP of solutions at SAY Media. (MB)

Sean Besser has been named EVP of business development, partnerships and strategy at GetGlue. He had been VP, Business Development, Corporate Development & Strategy at Rovi Corporation. (mb)

More Female Execs May Join the MSLGroup Gender Discrimination Case

While there has been some good news at MSLGroup, there has been some very troublesome news from the firm as well. Namely, the gender discrimination class action lawsuit that was filed last year. Monique da Silva, a former global healthcare director with the firm, filed suit based on allegations that women were frequently overlooked for promotions, were not given the pay they were due, and other charges. The plaintiffs are seeking $100 million.

At that time, MSLGroup told PRNewser in a statement: “We generally do not comment on pending litigation, but we can say that the fact that the Equal Employment Opportunity Commission dismissed Ms. da Silva charge reflects the lack of merit to her claims.” However, it looks like a judge begs to differ.

U.S. District Judge Andrew Carter, Jr. has ruled that current and former VPs and SVPs will now be able to join the case. Business Insider went into some of the details of the allegations from the case, some of them more than a little disturbing.

Read more

Publicis Acquires German Firm, Makes It Part of MSLGroup

Publicis has acquired CNC – Communications & Network Consulting AG, a Munich-based firm that will become part of MSLGroup. CNC, founded in 2002, has 100 staffers in 14 countries. The firm specializes in financial communications and other strategic PR work.

CEO Dr. Christoph Walther will continue in that position. Anders Kempe, president of MSLGroup in the EMEA region will join CNC’s supervisory board. In Germany, CNC will work with clients on financial, public affairs, and corporate comms programs while MSLGroup will work on corporate communications, social media programs, and reputation management efforts.

Read more

Career Development Series: Turning Your PR Internship Into a Full-Time Job

Welcome to the first of PRNewser’s four-part “Career Development Series.” Over the next four Wednesdays, we’ll be exploring some of the career development issues that PRs at different levels in their careers are faced with.

This week, we’re starting at the start: how to turn that internship into a full-time job. We talked with firm execs and a former intern who actually made the leap to learn the best ways to make this happen. What we found out is that interns have a responsibility to the firms they’re interning with, and PR agencies have a responsibility to their interns, a point that sometimes gets overlooked.

Click through for more.

Read more

NEXT PAGE >>