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Posts Tagged ‘MS&LGroup’

17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Ogilvy, MSLGroup and More Make HRC’s ‘Most LGBT-Inclusive’ List

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Human Rights Campaign, the civil rights organization perhaps best known for championing same-sex marriage  and making the equality symbol go viral, released its report naming the “Most LGBT-Inclusive Places to Work” this week.

The list is very inclusive indeed — and it contains a fair number of PR firms and holding companies:

  • The Ogilvy Group
  • MSLGroup
  • IPG (which includes Weber Shandwick, PMK*BNC, Rogers McCowan, Spong, etc.)
  • Publicis Healthcare Communications

How did these businesses qualify?

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STUDY: Social Media Amplifies Companies’ Mistakes

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In what might seem like one of the least surprising findings in recent memory, a study published by MSLGroup found that bad behavior and messaging mistakes are amplified by social media.

Some stats from the survey of senior comms professionals in the EMEA region, as posted on the UK blog The Drum:

  • 74 percent of companies have seen their communications strategies change since the advent of social
  • 85 percent say social has increased the reputational affects of mistakes
  • 77 percent think that empowering team members as “brand advocates” would be helpful
  • But 75 percent worry about losing control of the message if they do so

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5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

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We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

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Edelman’s Silver to Run MSLGROUP’s NYC Office

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Today we received some rare worthwhile anonymous tips here at PRNewser: MSLGROUP will name a new managing director of its New York office, and our tipsters tell us that the name dropped will be Andrew Silver, currently serving as MD/global client relationship manager at Edelman.

Silver’s appointment would certainly make sense: aside from his two stints at Edelman in both New York and China, he served as EVP and led the consumer marketing group at Ogilvy New York from 2005 to 2007; he also spent two years as consumer practice leader for North America at Cohn & Wolfe before returning to Edelman in Beijing in 2009.

For context, MSLGROUP currently has no managing director listed for its New York office; Joel Curran filled the position for just over a year before leaving to work as vice chancellor for communications at the University of North Carolina in late 2013.

UPDATE: Our source was correct. This morning MSL announced that Silver will begin the new job on Monday.

Publicis Groupe Buys D.C. Crisis Comms Agency Qorvis

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The growth of whatever will be Publicis Omnicom continued unabated today as Publicis Groupe purchased 100% of Qorvis, a D.C.-based agency specializing in the kind of crisis comms that a certain sweaty governor needs right now.

According to the release, Qorvis will join Publicis’ MSLGROUP to become Qorvis MSLGROUP, which will be (as the tagline reads) “a new powerhouse in Washington”; the deal also includes the acquisition of Clarus Research Group.

Qorvis founder/managing partner Michael Petruzzello will stay on as president; he will double as the agency’s North America practice director of public affairs reporting to MSLGROUP’s North American president Renee Wilson.

Fear not, fretful politicians in poor public standing: you’ll get the same excellent service you’ve always known with a slightly more cumbersome name.

(H/T AdAge)

Top PR Pro’s Guardian Q&A Illustrates Familiar Industry Stereotypes, Challenges

In case you missed it, this week The Guardian ran a story penned by Nancy Brenner of MSLGROUP as part of its “A Day’s Work” series. Framed as a “Q&A” with an open comment thread, its headline consisted of a “what do you want to know?” offer to answer any questions readers might have about our industry. An interesting exercise, no doubt.

In the piece itself, Brenner recounts some of the more colorful stories from her time working for Fortune 500 companies and financial brands. Highlights include:

I sometimes compare working in PR to an emergency room.

I have chased reporters into the women’s bathroom to try to get their attention.

And:

I needed to find someone willing to suit up as Raggedy Ann & Andy in the freezing cold, for a minimum of money, and parade outside of the legendary building north of New York’s Madison Square Park to capture the attention of news vans.

But when I heard the Raggedy Ann & Andy toys mentioned as “a hot little Redhead” on television that night, I knew that I helped the client cut through the clutter and raise awareness for their product.

So…a little nutty, but par for the course at many firms. Here’s the thing, though: tales like these often confirm negative stereotypes held by those outside the industry. In the blog world we call it “troll bait.”

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Got PR Ethics? There’s an App for That!

The folks at the top of the PR pyramid spend a good deal of time debating ethics in the industry. We get it: it can be hard to tell whether a certain action crosses that invisible line we draw between “OK” and “Not cool”. Now the PRSA (that’s Public Relations Society of America to strangers) and MSLGROUP have joined forces to address this crucial issue–with a mobile app.

PRSA Chair and CEO Mickey G. Nall says the app, which is of course based on the organization’s Code of Ethics, will give folks in the industry “easy access to real-time guidance to know that what they’re doing is right.”

The app’s features include official statements of professional values, in-depth explanations of the various PRSA code provisions and professional standards advisories on issues like plagiarism, the ethical use of interns, the “greenwashing” phenomenon and the appropriate use of non-original content. It also includes updated links to related PRSA blog posts, an ethics quiz and an “ask us a question” feature that sends your ethical quandary straight to the organization’s resident expert.

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Roll Call: MSLGROUP, M&C Saatchi PR New York, Arnold Worldwide, and More

MSLGROUP appointed Brad Wilks as managing director of its North America Midwest Operations, responsible for offices in Chicago and Detroit.  He most recently served as Managing Director and head of Sard Verbinnen & Co’s Chicago office. Wilks succeeds Joel Curran, who transferred to the role of Managing Director of MSL New York in September. Wilks will be responsible for all aspects of business strategy, performance, growth, client service and talent at both MSL Chicago and MSL Detroit. (Release)

M&C Saatchi PR New York announced to appointment of Richard Barker as vice president to oversee its sports and entertainment offering. Richard joins the New York team from M&C Saatchi Sport and Entertainment in London, where he spent three years managing sponsorship and PR activation for some of the leading properties, governing bodies and brands in sports. In his new role, he will direct the agency’s key sports and entertainment accounts, with a focus on developing the division. (Release)

Marty Laiks joined Arnold Worldwide, specifically ArnoldNYC, as EVP/group account director on the agency’s Sanofi business, helping lead integrated work for the pharma giant. Prior to this move, Laiks served as managing director, digital at DFCB NY. Laiks also spent six years at Grey/G2 USA, helping build the latter’s Health & Wellness unit before moving up to executive director, strategic planning before he and the agency parted ways back in 2010 (AgencySpy)

Jennifer Morgan was named president of Time Out North America. Morgan comes to Time Out from Collective Media, where she most recently served as COO and CMO. She had been with the company since 2009. At Time Out, Morgan succeeds Aksel Van Der Wal, who is currently Time Out’s CEO. (FishbowlNY)

Roll Call: FWV, Jaffe PR and MSLGROUP

French/West/Vaughan (FWV) announced 10 new hires and five promotions. Among the new additions is Lesley Gross, who will take on the roll of vice president of digital services. Her responsibilities encompass digital, social and experiential marketing strategy and brand building for the agency’s clients. Gross has more than a decade of professional experience in marketing, sales/business development and public relations. Prior to joining FWV, Gross was a search engine marketing manager at iContact Corporation. John Riley also joins the agency as senior art director. Riley comes to FWV from O’Brien Riley & Associates, where he led creative development and concept production for all agency projects. Meanwhile, Wendy McCarthy has been promoted to senior vice president. With FWV since 2006, McCarthy oversees an array of national and global agency clients within the consumer marketing practice area.  (Release)

Jaffe PR announced a series of restructuring moves following the November passing of CEO Jay M. Jaffe, “a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer”. Most prominently, Vivian Hood, Terry M. Isner and Melinda Wheeler have been named as the firm’s managing directors. All previously served on the company’s executive committee; they will now form its management committee. (Release)

MSLGROUP appointed Stephanie Agresta as a global director and leader of social media and digital, based in North America.  Agresta will report to Renee Wilson, president of MSLGROUP North America, and will work in partnership with leaders around the global network on social and digital vision, strategy and talent.  She will help drive business growth, and will oversee the digital strategists, social and digital tools, processes and services across North America. Agresta was most recently EVP, Managing Director of Social Media for the public relations firm Weber Shandwick where she had experience scaling digital PR services across the firm’s global network. (Release)

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