In case you missed it, this week The Guardian ran a story penned by Nancy Brenner of MSLGROUP as part of its “A Day’s Work” series. Framed as a “Q&A” with an open comment thread, its headline consisted of a “what do you want to know?” offer to answer any questions readers might have about our industry. An interesting exercise, no doubt.
In the piece itself, Brenner recounts some of the more colorful stories from her time working for Fortune 500 companies and financial brands. Highlights include:
I sometimes compare working in PR to an emergency room.
I have chased reporters into the women’s bathroom to try to get their attention.
I needed to find someone willing to suit up as Raggedy Ann & Andy in the freezing cold, for a minimum of money, and parade outside of the legendary building north of New York’s Madison Square Park to capture the attention of news vans.
But when I heard the Raggedy Ann & Andy toys mentioned as “a hot little Redhead” on television that night, I knew that I helped the client cut through the clutter and raise awareness for their product.
So…a little nutty, but par for the course at many firms. Here’s the thing, though: tales like these often confirm negative stereotypes held by those outside the industry. In the blog world we call it “troll bait.”