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Posts Tagged ‘MS&LGroup’

Roll Call: C&W, B-M, MSLGroup, and More

Charlotte Chunawala (left) has been named CEO of Cohn & Wolfe India. She’s responsible for leading new business efforts in Asia-Pacific, integrating the Asia-Pacific offices into work done around the world, and for operations in the firm’s Indian offices in Mumbai and Delhi. Cohn & Wolfe India is a new expansion as the firm continues its build-up in Asia. Chunawala was previously the CEO of Good Relations India and was GM of Edelman Brussels.

Burson-Marsteller has named Matt Burns the Southwest public affairs market leader and MD of the public affairs practice for the U.S. Burns was previously the director of comms for UnitedHealthcare Medicare & Retirement. Prior to that, he worked in politics, serving as the director of comms for the Republican National Convention in 2008 and as press secretary for the U.S. Department of Veteran Affairs between 2005 and 2007. [via]

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MSLGroup Launches CSR Practice

MSLGroup has launched PurPle, “Purpose + People,” a practice dedicated to CSR programs and business strategies. The practice will specialize in using social media and other digital tools for bringing together clients with governments, nonprofits, customers, and additional audiences. Success will be measured by a triple-bottom line, according to the firm’s announcement — purpose, performance and participation.

Pascal Beucler will lead the practice as chief strategy officer with Scott Beaudoin serving as global director. The group will provide branding, corporate reputation, employee comms services, and more. MSL has $25 million in CSR and related business.

The firm will be taking its cause marketing show on the road starting with the Cause Marketing Forum in Chicago on May 30. A video about the new practice, after the jump.

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MSLGroup Adds Two Digital Execs

MSLGroup has hired Adam Mirabella (left), the former global director of social media and digital marketing at Nokia and global director of Nokia Music Services, to serve as SVP of the firm’s digital and social media practice. He’ll be based in New York. (Sidebar: Nokia has problems.)

And MSL Washington D.C. has named Shonali Burke VP of digital. Burke was previously the VP of media and communications for the American Society for the Prevention of Cruelty to Animals (ASPCA). During her time, she worked on the comms response to the Michael Vick dogfighting scandal.

Burke is also the blogger behind Waxing Unlyrical.

The two new hires free the practice director, Steve Marino, to focus on capabilities across the firm network. Marino joined the firm in 2010 from Ogilvy, and worked with BP on its Gulf oil spill response.

Roll Call: MSLGroup, Edelman, Middleberg, and more

Since Roll Call didn’t go up in its usual Wednesday time slot, we have a special Thursday edition.

MSLGroup has pulled together its food, nutrition, and beverage capabilities into one group: MSLGROUP Americas Food & Beverage. The new group is led by Steve Bryant out of the Seattle office, which has undergone a name change from Publicis Consultants USA to MSL Seattle. Bryant is now MD of MSL Seattle. He’ll get help from Caryn Carmer the consumer practice leader in the New York office. PJPS, the company’s events and experiential marketing business, will remain the same. MSL Seattle clients include Sunkist Growers and Nestlé.

MSLGroup’s Andreoli MSL Brazil has also hired Valéria Café to serve as chief operations officer of the company’s Brazil offices. She has previously worked at companies including Whirlpool and Coca-Cola. Café will also lead efforts to expand the company’s Latin American footprint. MSLGroup currently has 14 affiliate and owned offices across Latin and Central America.

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Spin the Agencies of Record

WhaleShark Media, which says it’s the largest online coupon and deals site around, has chosen Allison+Partners to promote the company’s RetailMeNot brand and its corporate comms program. GSD&M was chosen as the company’s ad agency. Both were selected after a competitive review.

Incapital, an underwriter and distributor of various financial products, has chosen CJP Communications as its AOR. The company is looking for greater brand awareness as it adds staff and expands across North America. Work will include media relations, thought leadership, and executive visibility efforts.

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Roll Call: HPRA, rbb PR, and MSLGroup

The Hispanic Public Relations Association has named its first national board of directors. Among those on the board are Oralia Michel, president of Omagen, who will serve as president of the board; Melissa Smith, EVP at RLPR who’s an at-large board member; and Lourdes Rodriguez, an account supervisor at VPE Public Relations who will serve as VP of programs. HPRA was founded in 1984 in Los Angeles. [via]

Sandra Fine (left) has been promoted to VP at rbb Public Relations. She joined the firm in 2005 as a senior account executive.

MSLGroup has announced a number of international appointments. Leonardo Sforza has been named MD in Brussels. He was previously head of research and EU affairs at Aon Hewitt. Richard Hayhurst has been named MD of the new healthcare practice in the MSL London office. He was previously the U.K. MD of Schwartz Communications, which was acquired in September 2011. And Adrian Rosenthal has joined MSLGroup in Germany as head of social media and digital. He was previously with Ketchum Pleon.

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Roll Call: HuffPo, CampaignOn PR, WCG, and More

The Huffington Post’s comms head, Mario Ruiz, has left the company after five years to launch his own firm. The Huffington Post is his first client. CapitalNY has the memo.

CampaignON, which specializes in campaigns at the state and local level, has entered into a joint venture with Weiss PR Associates to create CampaignOn PR. This new organization will provide PR services for CampaignON clients. [via]

WCG has added four new hires. Leslie Wheeler has been named practice leader, joining the firm from Weber Shandwick division DNA Medical Communications. Courtney Walker joins WCG as group director. She was previously at Edelman where she served on the senior leadership team for the Pfizer account and helped Prevnar 13 prepare for FDA approval. Dr. Cira Montreys joins from Evolution Medical Communications where she was chief medical officer. She’ll serve as group medical director at WCG. And Shelley Parsons joins WCG as group director, creative from DDB Remedy where she worked on healthcare accounts.

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Roll Call: GolinHarris, Women at NBCU, Allison + Partners, and More

Margaret Shubny has joined GolinHarris in Chicago, filling a new executive director role. She will be leading several accounts in the healthcare practice as part of the firm’s “Catalyst” group. Shubny was most recently MD of Burson-Marsteller’s healthcare practice.

The Women at NBCU advisory board has six new members: Julie Eddleman, marketing director for North American media and shopper marketing at P&G; Annie Young-Scrivner, global CMO of Starbucks and president of Tazo; Fiona Morrison, who was most recently director of brand and advertising for JetBlue Airways; Susan Whiting, vice chair at Nielsen, responsible for client relations and marketing; Sarah Greenberg Roberts, head of publicity at The Weinstein Company; and Mindy Grossman, CEO of HSN. Women at NBCU is the female-targeted marketing and research initiative at NBC.

Allison + Partners has named Trudi Boyd GM of the firm’s Washington D.C. office, helping to build the public affairs practice and managing growth and client service for the office. She previously spent 14 years at FTI Consulting, most recently serving as MD of the Health and Life Science practice.

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Publicis Reports 5.7 Percent Organic Growth for 2011

Publicis Groupe, home to MSLGroup among other PR, marketing, and advertising firms, reported €5.82 billion (about $7.74 billion, according to today’s exchange rate) in revenue for 2011. That’s an increase from €5.42 billion in 2010. The company also reported organic growth of 5.7 percent and net new business totaling $7.9 billion. Operating margin was at 16 percent and net income totaled €600 million ($798 million).

“Our good performance in 2011 should be attributed, first and foremost, to the loyalty of our clients who trust us to help them win in a digitized, globalized and hyper-competitive world,” said company chairman and CEO Maurice Lévy in a statement.

He credited the company’s “financial flexibility” and capabilities for creating a path that “should see us through this new era of short cycles that require flexibility and agility, qualities that remain intact within the Group.” While upbeat, Lévy also noted the uncertainty of the months ahead.

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Roll Call: MSLGroup, M Booth, Hearst, and More

We start with sad news today: Michael Sullivan, MSLGroup‘s North American consumer practice leader, has died. He joined the firm in 2010 and was preparing for a move to London to work on a P&G project for the firm. MSLGroup’s Renee Wilson has kind words for Sullivan on the firm’s blog. And memorial service information is available here.

Katie Barr Cornish has joined M Booth as VP of the firm’s travel practice. Clients include U.S. Virgin Islands, Wyndham Rewards, and Alliance Global Assistance. She will also help with business development efforts for the practice. She was previously VP at Lou Hammond & Associates, working with clients including Mandarin Oriental Hotel Group and The Waldorf-Astoria.

Dana Lenetz has joined Hearst as associate director of PR for Cosmopolitan and Marie Claire. She was previously the PR manager for Swiss watch brand TAG Heuer.

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