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Posts Tagged ‘MSNBC’

MSNBC Names Former White House Staffer as VP of Communications

Rachel MSNBCToday MSNBC announced the hiring of Rachel Racusen as its new VP of communications.

Racusen, who will handle comms and media strategy while partnering with editorial and business leads at the network, will also serve as MSNBC’s primary spokesperson moving forward.

Earlier this month, a source told us that the network was looking for a candidate with connections to the current administration, and Racusen certainly fits that bill: prior to this appointment, she served as associate communications director at The White House.

Boston native Racusen has an extensive history in public relations, beginning her career with Washington, D.C.’s Dittus Communications and serving as VP at area firm SKDKnickerbocker. She has also held multiple roles within the federal government: after leaving Dittus, she spent four years as communications director for the House Education and Workforce Committee before moving to FEMA, where she led the agency’s responses to Hurricane Irene and other deadly storms as its director of public affairs.

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Mediabistro Job Fair

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UPDATE: MSNBC Is Ready for a Rebranding

MSNBC Opinions

It was October 2010 when MSNBC pushed all of its chips to the left side of the aisle with the ad campaign “Lean Forward.

Minneapolis ad agency Mono even procured the talents of Spike Lee to direct the commercial spots announcing the change. A big campaign. A big name. A big change for American network news. It was a gamble that network execs believed would pay off. From Rachel Maddow to Chris Matthews, the network was set to become the antithesis to FOX News.

And then the bloodletting of 2014 happened, causing the network’s president Phil Griffin to reconsider its position. Our sister site TVNewser broke the story yesterday via an internal memo.

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Even Tom Brokaw Has Cell Phone Issues (on Live TV)

brokaw news centerJournalists and PR practitioners alike should be able to name a “Mount Rushmore” of TV anchors.

Names that would adorn the rocks above could include the likes of Murrow, Jennings, Cronkite, Brinkley, Schieffer. One of the heads being engraved would almost certainly be that of Tom Brokaw.

The man epitomizes what it means to not get caught up in the pomp and circumstance of holograms, 36-headed pundit desks, 140-inch monitors, and sweet pyrotechnics.

(In other words, CNN would never hire the guy.)

Yet, the iconic anchorman may need a refresher course on how those newfangled cell phones work. In the below clip from MSNBC’s election coverage, the alarm going off is Mr. Brokaw’s grocery store alert.

#PRFails even happen to the great ones. Buck up, folks who forget to silence that stupid phone during new business pitches…you’re in good company!

Same Channel, Different Show: America Distrusts Mass Media More Than Congress

don't trust the corporate mediaDoes the national news industry read its own press? While networks are busy creating fancy holograms and littering the screen like ESPN during the NFL Draft, America cares less and less about what they actually have to say.

Gallup just came out with a poll that proves it: distrust in national news is an historic low.

According to the poll, things aren’t in a good way. Americans’ confidence in the media’s ability to report the news “fully, accurately and fairly” has returned to its previous all-time low of 40 percent.

Be it due to fear or loathing, people do not believe what the media folks are sharing. No matter what talking point decorates the teleprompter, many viewers feel like they might as well flip the channel.

Should we?

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Bad News: Poll Shows Confidence in News Media Very Low, Right Above Congress

we hate TV

500 channels and nothing on…

There is nothing more mesmerizing than our ability to ignore fact, figure, and logic.

Collectively, there are groups of people who can be so dense that one would think every highfalutin group walks around in wifebeaters drenched in sweat and beer stains. For example: It is no secret that the current Congressional body has the lowest approval rating in U.S. history, yet there they are, re-elected and sitting pretty.

Glowing in the spotlight of that single-digit love is one other group that just can’t take a hint: National Network News.

The numbers we have to share have nothing to do with ratings, but they probably should.

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More MSNBC Issues: Network Sued for Misidentifying Michigan Man as Criminal

MSNBC FailSo, for the past few weeks, MSNBC has been in the news, instead of reporting it.

Most recently, we have MSNBC celebrating Cinco de Mayo in an appalling way with sombreros and Tequila. Then, Chuck Todd got called out by CNN‘s Vaughn Sterling in a glorious way for the peacock’s “breaking news.” And then, there was that time when MSNBC decided to broadcast its own “Racial Draft,” because Dave Chappelle’s skits needs to be resurrected on national news formats.

This #MSNBCFail actually occurred in October 2009 but it is just now seeing its day in court. For those who have misplaced their “Media 101″ handbook, here’s Rule No. 4,934 of “How not to screw your entire credibility with one report.” Get the name right, please. Yes, this really happened.

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How Did MSNBC Celebrate Cinco de Mayo? Offensively!

MSNBC-Cinco-de-Mayo

Because racist jokes are always national news, right?

The NBC News nation hasn’t had the best week. First, we discover the powers that be at 30 Rock realize David Gregory isn’t holding up end of the deal so they make Will.I.Am a political commentator. You know, because that’s what we all think of that guy.

And then yesterday came — it was Cinco de Mayo.

A day that most people confuse for Mexican Independence Day, which in itself is offensive to many Mexican people. However, MSNBC couldn’t resist the temptation for its beleaguered network. They needed a catchy segment, something that would grab attention. Somberos, tequila, chips, salsa, and … oh, that’s right … racism?!

Whelp, it worked.

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Breaking News Just Got Broke All Up in MSNBC’s Chuck Todd’s Behind

ron-burgandy-breaking-news

Stay Classy CNN and MSNBC.

BREAKING: Social media has obliterated any hope for broadcast news to break any stories before Twitter gets its talons on it. I understand the hypersensitivity of competition in broadcast news, which is why PR professionals are constantly trying to get their game up. However, lately, “breaking news” seems to be about as overstated as a Kardashian anywhere in the news.

Recently, MSNBC’s Chuck Todd took to Twitter trying to place CNN on blast for its “breaking news” terminology. And then CNN producer Vaughn Sterling returned the volley with some serious stink on it. So great.

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THIS JUST IN: MSNBC Really Performed a ‘Chappelle Show’ Sketch

THIS JUST IN 2It’s not like MSNBC doesn’t know they are dead last in national news ratings. In fact, I hear the only people that watch that network are the hosts mamas and Al Sharpton’s barber to make sure his perm is holding up under those lights.

Seriously, the network sucks and if it weren’t for Rachel Maddow, I don’t even think MSNBC management would watch. To wit, the beleaguered network needed some punch, some oomph, something completely wrong.

So, the higher-ups call upon Toure, host of “The Cycle,” to pedal his ass where no one would think — “Chappelle’s Show.” And what transpired is so hard to believe. You know, if there wasn’t video … and there is after the jump. Read more

Ask MSNBC What Is Wrong with National News

FULL DISCLOSURE: This is not a political diatribe about the foot-in-mouth disease most national news reporters seem to have when it comes to a zeal to become a “personality” instead of doing their effin’ job as a “reporter.”

FULLER DISCLOSURE: When you see the video, you will laugh out loud, so please abstain from drinking liquid for the next three minutes.

Now then: How are you today? Well? That’s grand, really.

Many people across our proud nation are reeling with economic problems, turmoil from being unemployed (or underemployed), domestic drama or even trying to get a hand-up from the “man.” And since none of us can figure these serious times in which we are battling, we received the golden envelope yesterday. That’s right — America has the answer as to what is wrong with our priorities, and we have MSNBC to thank for this!

How? Well, ask serious newswoman Andrea Mitchell. She is in the middle of a stern-faced interview with former Congresswoman Jane Harman (D – Calif.) who is on a fairly intelligible rant about the NSA and how they may need to stop collecting phone records.

And then…BREAKING NEWS…and I just accidentally swallowed that Liquid Plumber I was gargling. Ah, well.

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