MTV Networks - PRNewser

Roll Call: Phone Hacking Scandal Hits Met PR Chief

Tonya Garcia — Fri, 12 Aug 2011 13:30:31 +0000

Dick Fedorcio, the head of public affairs and internal comms for the Metropolitan Police Service, has been put on leave during an investigation of possible misconduct tied to the News of the World phone hacking scandal. The Independent Police Complaints Commission is looking into the relationship between Fedorcio and Neil Wallis, former NotW assistant editor Neil Wallis. [via The Guardian]

RF Binder has partnered with corporate responsibility expert and founder of Lilium Consulting, Susan Ellis. She is just one of the additions to the firm’s services in the corporate responsibility and environmental initiatives areas. RF Binder offers partnership development, brand alignment, and other services in this space.

Sabrina Guttman, who had joined Ruder Finn in May to lead the firm’s new tech and innovation practice, has left the firm. The firm’s VP of comms Katy Kelley told PRWeek that they will eventually look for a replacement global head.

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Roll Call: WE, MWW, IndoPacific Edelman, and More

Tonya Garcia — Wed, 25 May 2011 12:59:12 +0000

Tac Anderson has been named Waggener Edstrom’s head of digital strategies for the EMEA region. He was previously the firm’s VP of digital consulting. He’ll be moving from Seattle to the U.K. to fill the role.

Kathy Fieweger has been named EVP and GM of MWW Group’s Chicago office. The appointment also comes with the additional position: head of the national enterprise risk and labor relations practice. She has previously served as EVP of corporate reputation at MWW, SVP at Edelman, VP at FTI, and a director at United Airlines.

Stephen Lock has been appointed to the newly-created position of senior technical adviser at IndoPacific Edelman, working with chairman Chadd McLisky on ways to capitalize on the growing Indonesia economy. Lock has also been appointed to Southeast Asia public affairs practice head, another new position that reports to Bob Grove, MD of Edelman Southeast Asia.

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MTV Appoints New EVP of Insights

Tonya Garcia — Mon, 21 Mar 2011 14:05:55 +0000

MTV Networks Entertainment Group has promoted Tanya Giles to EVP of strategic insights and research, responsible for overseeing research and planning for Comedy Central, TVLand, Spike TV, their websites, and other sites such as Atom.com. The Group’s targets are primarily men between the ages of 18 and 49 and boomers. She was previously SVP of the group.

She’s now also the chief research advisor to the Group’s senior management team, and will be submitting researched marketing plans.

Giles’ work has contributed to such programming as Hot in Cleveland and Tosh.O.

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PRNewser Poll: Is Halloween Important to the PR Industry?

Tonya Garcia — Tue, 26 Oct 2010 11:28:39 +0000

Last week, the PRNewser Poll took out its crystal ball to ask whether it’s too soon to look forward to Web 4.0. Forty-two percent of respondents said no, that we’ll be on to Web 5.0 soon enough, while nearly 37 percent said that we still need to fully explore Web 3.0.

Given the ongoing discussion about how to measure efforts on digital media, the next step, may simply be analyzing the information we’ve gathered in order to decide how best to move forward into the next phase of the Web.

On to a topic much less taxing on the brain, this Sunday is Halloween and it looks like the Jersey Shore cast is fiendishly spreading its tackiness nationwide.

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Building Brand Awareness with Virtual Goods

Tonya Garcia — Tue, 07 Sep 2010 16:58:03 +0000

With the economy still in a precarious state, it would seem crazy to pay money for nothing. But consumers, social gamers, and others are making the sales of virtual goods a robust business. Companies and social media sites are using virtual goods – whether sold or given away to users for free – as a way of building brand awareness and loyalty.

According to the New York Times, Volvo Cars of North America, H&M, and MTV Networks are some of the companies are using these “items” to engage with consumers.

Besides the info about virtual goods, this story reminds us about Second Life, which, in case you didn’t realize it, is still up and running. According to the story, “Initially, virtual goods buyers in the United States were typically playing in online fantasy worlds like Second Life and IMVU, which generate nearly $1 billion annually from player purchases of furniture, homes, clothing and accessories for their online avatars.”

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