MWW Group has launched MWW Ventures, a strategic venture unit that will be an incubator for media, marketing, and PR services and technologies. MWW Ventures will work with venture capital firms, trade associations, and other groups, seeking out investments, new business models and innovations, and other opportunities. MWW’s senior management will lead the new venture group and the firm will use its resources to drive sales, build company reputation, and otherwise help grow the businesses involved.
The first company on the MWW Ventures roster is BuzzMob, which allows people in the same location to connect with one another. MWW will work with BuzzMob as with any other client, with the account led out of the New York and Los Angeles offices. In exchange, MWW will receive equity in the company. BuzzMob launched in 2010. We’ve got a video overview of the company above.