Mynt PR has done a survey of sorts to find the 100 PR buzzwords that ought to get the kibosh. The two that came out on top: “game changing” and “cutting edge.” Others on the list include “synergy/synergize,” “turnkey,” and “buzzwords.” All worthy choices.
Doing away with horrible catchphrases was also a topic of conversation at the recent Association of National Advertisers conference. Starcom MediaVest Group conducted a Facebook poll to determine the least favorite buzzwords and came up with “glocal,” “go viral,” “on the same page,” and “out of the box,” reports The New York Times.
Everyone agrees that marketers need to do away with meaningless jargon, yet marketers keep using meaningless jargon. Sigh. We’ll start with baby steps: Which words do you promise to do away with?