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Posts Tagged ‘Myspace’

MySpace Connected to Facebook via Connect

Just a couple weeks after introducing its redesigned site and new entertainment focus, MySpace will now allow its users to log in via Facebook through a product called “Mashup with Facebook.”

TechCrunch says it’s tantamount to crying uncle. The Facebook Connect integration is already live, in part.

Mashable is a little more positive, saying that the mashup fits right in to the MySpace rebrand, which can increase traffic to MySpace and make it easier for users “to do things like follow updates from their favorite entertainers.” You can watch a video for the new features on Mashable as well.

Feel free to share your thoughts in the comments. And let us know if you’re going to be using MySpace more in future work because of this latest development.

[Image via Technorati.]

MySpace Redesigns With Entertainment Focus

MySpace has begun rolling out a redesigned site that will target “entertainment junkies” in the 13- to 35-year-old age range. The roll out will take place over the next month starting in the U.S., according to Mediaweek. The story says Mike Jones, president of MySpace, admits that the new focus is part of an admission of defeat to Facebook.

“Per Jones, the main reason for the redesign and refocusing of MySpace is that the war is over, and Facebook won,” it reads.

“We are going niche over broad. We want to focus on a singular need,” the story quotes Jones. Read more

Facebook Vs. Twitter: Decide for Yourself

At this point there are a bajillion articles that discuss some aspect of the “Facebook versus Twitter” question: Which fans are more valuable? Which has a higher clickthrough rate? Which social network sells more tickets? Are Facebook and Twitter the same?

PC World adds to the ongoing conversation with a story that says:

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.

More research and numbers to help clear things up! But the story does map out a head-to-head that offers up some information that will allow marketers to decide which social media platform is best for the brand or campaign they’re working with.

And the story includes this tidbit via the SocialTwist study: “MySpace still has 15 percent of social media market share.”

MySpace VP of Communications Joins Brew Media Relations

Tracy Akselrud has left MySpace for a position with Brew Media Relations. As TechCrunch tells it, she’s part of an ongoing executive exodus that started earlier this year. She reportedly took charge of the communications group following Dani Dudeck’s move to Zynga in April and prior to Rosabel Tao’s appointment to the role of senior vice president of corporate communications in August.

Dudeck and Akselrud are set to cross paths again, TechCrunch notes, as Zynga uses Brew’s services.

Akselrud previously worked for Burson-Marsteller.

[Image via TechCrunch]

MySpace “In Freefall” as Marketshare Drops More Than 35% in Last Year

Myspace_Logo.jpg

Internet monitoring company Hitwise released new data on the top social networks last week. As suspected, Facebook and Twitter experienced growth. In Facebook’s case, the network grew 190% over last year and now claims 58.6% market share in terms of total visitors to social networking sites.

Myspace on the other hand is “in freefall,” says CNET’s Greg Sandoval, citing a big drop in market share, from 66.8% to 30% over the last year.

Given this, the social networking site’s agency of record – Weber Shandwick – certainly faces challenges. We reached out to both the agency and MySpace internal PR, who have not responded as of the time of this post.

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