MySpace has begun rolling out a redesigned site that will target “entertainment junkies” in the 13- to 35-year-old age range. The roll out will take place over the next month starting in the U.S., according to Mediaweek. The story says Mike Jones, president of MySpace, admits that the new focus is part of an admission of defeat to Facebook.
“Per Jones, the main reason for the redesign and refocusing of MySpace is that the war is over, and Facebook won,” it reads.
“We are going niche over broad. We want to focus on a singular need,” the story quotes Jones. Read more