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Posts Tagged ‘Nancy Brinker’

CEO’s Salary Reignites Komen Controversy

The breast cancer charity Susan G. Komen has yet to recover from the PR disaster that was its 2012 decision to pull funding from Planned Parenthood. Though the resulting controversy and backlash inspired the organization to quickly reverse its decision, Komen is still reeling from dramatically decreased donations and event participation.

The foundation announced last week that it would be cancelling seven of its three-day walks in 2014 — half of its annual multi-day events. Though the organization attributes the cancellations to economic uncertainty and competition from other charities, the sugar-coated explanation is a euphemism for plummeting support.

In light of the troubled year the foundation has faced, the public hadn’t exactly expected Nancy Brinker — who is still Komen’s CEO despite announcements made ten months ago that she would be stepping down from her post — to receive a raise in 2012. However, the organization’s latest IRS filing shows that Brinker made $684,717 in fiscal 2012, a 64 percent jump from her $417,000 salary from April 2010 to March 2011.

If that didn’t look bad enough, the filing also says Brinker devoted 55 hours to the cause each week, which translates to an hourly rate of $239.40, roughly twice the salary of Komen’s chief financial officer Mark Nadolny or former president Liz Thompson, who left Komen as a result of the Planned Parenthood controversy.

Though the organization maintains that the pay raise was set in motion back in 2010, well before the trouble started, that fact has done little to assuage the already-incensed public.

 

 

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Komen Runs Big-Budget Damage Control Campaign

You may remember that Susan G. Komen — the company responsible for turning October (Breast Cancer Awareness Month) into a sea of pink– pulled funding from Planned Parenthood  back in February, resulting in a tidal wave of outrage. The hypocrisy of Komen, which urges women to be screened for cancer, pulling funding from an organization that provides access to cancer screenings and preventative education for underprivileged women proved too much for many to swallow. Komen eventually reversed its decision, but the move came too late for many former supporters.

As the company gears up for this year’s Breast Cancer Awareness Month, many in the industry doubt whether the brand can recover its damaged image and retain corporate sponsorships. For that reason, this year’s campaign will focus on salvaging Komen’s credibility where past efforts leaned more toward educating women about screenings and inspiring others to join the fight by purchasing branded items and participating in sponsored races. So will it work?

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Susan G. Komen For The Cure Selects Morris + King

Susan G. Komen For The Cure, the nonprofit dedicated to breast cancer research and awareness, has selected Morris + King Company for creative and strategic counsel, media relations, comms support, and other PR services. The organization’s global campaign will tap into the healthcare, public policy, lifestyle, events, and scientific research areas.

According to PRWeek, this is the organization’s first national AOR since 2008 when it stopped working with Weber Shandwick  partially for financial reasons.

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