TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘NASA’

NASA Uses Gravity Oscar Wins for Promo Opp

Last night Ellen went viral, Pink went over the rainbow, Bette Midler went way over the top and Alfonso Cuaron went home with the Best Director award for Gravity, aka George Clooney’s Abbreviated Mid-life Crisis. While the film didn’t win Best Picture, it did score seven statues—and NASA took the opportunity to show us once again why it rules social.

The team clearly predicted at least one win for Cuaron’s space odyssey, using the hashtag #RealGravity to remind the public once again that it does some pretty cool stuff out there in space with another set of impressive images.

The feed ran choice visuals for each of Gravity’s seven wins and more.

Read more

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

Kim Jong Un Keeps North Korea in the Dark, Literally

n-korea-at-night

Must have something to do with Dennis Rodman or those damn pistachios

See this colorful — or absence thereof, depending on whether you call Pyongyang home — picture from NASA? It’s making the rounds for one particular reason. That black hole in the middle of the Sea of Japan and the Korea Bay, just a smidge off the Yellow Sea.

Yeah, that’s North Korea. Ironic, no?

Kim Jong Un, heir to the family of ‘The Walking Dead (and Heartless), literally keeps a dark cloud over his entire country because he can.

The glamour shot of the forbidden country to everyone but demented basketball players was taken by the Expedition 38 crew aboard the International Space Station on Jan. 30. The only significant dot of anything comes from Pyongyang, its capital city.

Interestingly, and borrowed from several reports, per capita power consumption in South Korea is 10,162 kilowatt hours, vastly more than North Korea’s 739 kilowatt hours, according to figures compiled by the World Bank.

Think about that a little the next time you think our government has too much power, kids.

Russia’s Cosmonauts Hit Instagram for Good Publicity

Screen Shot 2014-02-21 at 1.52.32 PM

Given the many, many technical and cultural difficulties broadcast to the world during the Sochi Winter Games, we understand why the former Soviet Union’s space program Roscosmos has taken a cue from our own NASA and started an Instagram account to change the public perception that its government may not be the world’s most effective.

Space shuttles, unlike hotels, can’t operate without doors or drinkable water—and the org does at least have some great cameras.

A couple of cool shots after the jump…

Read more

Is It Just Us, Or Is NASA Everywhere These Days?

polar vortexThere have been no shortage of stories about the goings on at NASA. Just today, there’s news that five new planets are among a number of “alien worlds” (CBS News’ phrase) discovered by NASA’s Kepler craft.

Then, also today, one of NASA’s telescopes has captured something called “gravitational lensing.”

“In addition to developing a better understanding of emission regions near black holes, scientists say that this study will also help to measure other gravitational lens systems,” says the Christian Science Monitor. Hmm. OK.

There’s a NASA photo of the polar vortex (above). A discussion about putting humans on Mars in conjunction with the 10th anniversary of the Mars Rover. An advanced look at a new satellite that will be launching on the 23rd. New robots are on the horizon. The stunning photos of the “cosmic dawn” taken by the Hubble and Spitzer telescopes were published. Even Beyonce got in on the action, although that was one bit of news she could’ve done without.

That’s a lot of ink for one organization. But all of this coverage can really be explained in a few lines spoken to Brian Williams on NBC Nightly News yesterday.

Read more

At Least Google and NASA Still Make Good Promo Videos

If you like scientists explaining difficult “are we alone in the universe” and “what does it mean to be human” concepts with heavy European accents, you’re in luck.

A couple of days ago everyone’s favorite hairless sage Seth Godin took to his blog to ask whether Google was in the process of jumping the shark due to its testy relationship with those members of the public who place a premium value on their own privacy (oh hi, Mark Zuckerberg). While Google’s reputation has taken a few well-deserved hits of late, we feel like he might be confusing the company with every Showtime original series, because this promo video about Google and NASA‘s plans to create a Quantum Artificial Intelligence Lab is every bit as cool as it sounds.

National organizations don’t just do pretty pictures—they do video too! Oh, also: virtual reality is coming, and no one cares whether it’s ridiculously dorky and unworkable like Glass. The public may forgive Google yet.

NASA Wins Instagram

No selfies, parties or brunch pics here. NASA uses Instagram  in the best way: by posting incredible, professional images that remind us, without words, how valuable the organization was and is.

Here’s the moon as seen from the International Space Station:

NASA’s not all tech, though: the account commemorated the anniversary of 9/11 this morning with a visually stunning pic that still conjures raw emotion in this blogger twelve years later:

Read more

NASA Students Create Educational ‘Gangnam Style’ Parody

NASA wants everyone to know that its staff doesn’t consist of a bunch of stuffy nerds with pocket protectors using joysticks to drive little dune buggies around the surface of Mars while arguing about the quality of CGI in Game of Thrones (which is somewhat disappointing, BTW). Not only do these guys have a sense of humor, they’re also pretty good at being bitchy when refuting tin foil hat/end-of-the-world types.  Who knew?

Now students at NASA’s Johnson Space Center have created a great bit of DIY PR with this “Gangnam Style” parody, designed to “inform the public about the amazing work going on at NASA and the Johnson Space Center.”

We’re just as tired of “Gangnam” parodies as the next blogger, but we’ll let this one slide because it is awesome. Top that, Big Bang Theory.

Ask NASA About the End of the World This Afternoon

2012Even if you do happen to be one of those fortunate few who live under a large rock, we have no doubt that you’ve still heard some of the eschatological nonsense about The Mayans and December 21, 2012, aka “122112″: the cosmic forces of good and evil will throw down, the brown dwarf planet Nibiru will destroy the Earth, Menudo will get back together, etc.

It’s all funny in a sad sort of way–and we have no doubt that it’s already inspired a few low-budget Discovery Channel documentaries. But the highfalutin “scientists” at NASA take all things related to The End of the World very seriously–and they want you all to know that it will be OK.

(Of course they would say that…)

Anyway, NASA clearly believes that it has a responsibility to inform the impressionable public and avoid the risk of wide-scale Doomsday freakouts, so two weeks ago the organization launched a modest PR campaign designed to debunk all the sourceless rumors and keep the holiday shopping season moving along as planned in accordance with the wishes of our faceless corporate overlords.

Cash-strapped NASA doesn’t have the time or money to produce anything like a fancy TV ad (we kid, we kid), but the sci-fi nerds who obviously run the organization did find the time to create a couple of web pages addressing the most frequently asked 2012 questions and allowing a supposed “astrobiologist” to write a bunch of TL;DR answers on the very same topics.

That’s not all, though: things are about to get real at 2 PM today.

Read more

Crowdfunding via Kickstarter: A New Kind of PR?

Chances are you’ve heard the name Kickstarter, the fundraising startup that calls itself “the world’s largest funding platform for creative projects.”

The site looks like the leader in crowdsourced funding right now, and we don’t think we’re going too far out on a limb in saying that it has revolutionized the blunt and often ugly art of raising money for artisans and organizers who don’t have much.

The site has helped fund everything from graphic novels to “comeback” albums for troubled jazz veterans to full-length films featured in some of the world’s biggest festivals. We were particularly drawn, via Fast Company, to the tale of a team looking to build an underground park in an abandoned warehouse on New York’s Lower East Side. The video and photos of the “LowLine” project are impressive and, dare we say it, a little inspiring:

Read more

Oreo Celebrates Mars Landing with Red Crème Cookie

The red planet now has a matching cookie counterpart — or at least a picture of one. The latest installment of Oreo‘s “Daily Twist” campaign, which uses the famous treat to represent major historical events through daily photographs, paid homage to yesterday’s successful Mars landing by NASA‘s Curiosity rover.

Sadly for those of us who would like to recreate the landing with a tiny replica of the rover and a red crème Oreo (and then snack on it), no such cookie is actually available for purchase.

The “Daily Twist” campaign has previously honored events like pride month and the Olympics. To see the full series, take a peek at Oreo’s Facebook page. Or, if you have an idea for an upcoming “twist”, you can submit it here.

 

NEXT PAGE >>