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Posts Tagged ‘Nasdaq’

NASDAQ Paper: ‘What Do Journalists Want?’


Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.

Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.

Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”

These are all useful tips, but they’re also familiar to most veterans of the media relations practice.

On that note, we spoke to Mike Piispanen, VP of PR solutions at NASDAQ OMX, to get some additional thoughts on the paper.

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10 Words and Phrases to Remove From Your Lexicon Today


This week NASDAQ and Ragan Communications released a white paper titled “What Journalists Want” that serves as an overview of current trends in media relations.

We’ll cover the full paper later, but for now we’ll review the section closest to our hearts: a jargon-filled listicle!

The full list of 20, compiled at some undisclosed point in the past by MichaelSmartPR founder Michael Smart and former New York Times tech writer David Pogue, still rings true–though we do wonder how often some of these phrases see use in real-life press releases.

(Note: we realize that this list may have appeared on the interwebs in other forms in the past, so we will simply offer our own responses to our 10 favorite timeless examples.)

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‘NYT’: Facebook Using Legal Motion for IPO Damage Control

Facebook has filed a motion to bring all of the shareholder lawsuits stemming from its botched IPO (about 40 of them) to just one judge. In the process, The New York Times’ Dealbook blog says the company is using the motion as an opportunity to counter the bad buzz from the opening day.

“The company seems to be using the motion to address some of the negative publicity cast on it about the I.P.O. by arguing that it disclosed everything it should have to investors, and the party really responsible for the precipitous drop in its share price was Nasdaq,” the site writes.

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Nasdaq Offers An Apology, $40 Million

After keeping relatively mum in the weeks following the botched Facebook IPO, the Nasdaq’s CEO Bob Griefeld offered up an apology during a CNBC interview. And the exchange has revealed a plan to compensate clients to the tune of $40 million. However, the competition is all kinds of upset because they say its unfair. And those who lost out during the IPO say $40 million is chump change.

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Nasdaq Keeps Communication To a Minimum Post-Facebook IPO

Nasdaq came under fire for botching the Facebook IPO, but still hasn’t felt the need to respond with a strong and unified crisis response, a Reuters article says. The story offers a few reasons:

  1. Lawsuits.
  2. “[M]any people who deal with Nasdaq regularly, or are familiar with how it has handled its customer relationships, say even if there were no legal issues, the silence and lack of contrition expressed to market makers is par for the course.”
  3. The only other alternative besides the Nasdaq is the New York Stock Exchange.

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Add Morgan Stanley to the List of Companies Taking a Facebook IPO Hit

With the third day on the books, Facebook’s stock is down even further than yesterday, to $31.12, well below the $38 IPO price. Friday’s glitches caused massive confusion and has even led to a lawsuit against the Nasdaq, which has seen its reputation tarnished. Now Morgan Stanley is also getting the side-eye because the financial firm, the lead underwriter on the initial public offering, unexpectedly cut Facebook’s revenue forecast.

The way the change was made — so close to the IPO and during the “road show” — is strange, say those in the know.  If that information wasn’t disclosed properly to Morgan Stanley, there could be violations. Now the Securities Exchange Commission and the Financial Industry Regulatory Authority (FINRA) are nosing around, seeking a review.

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Nasdaq Takes a Hit After Facebook IPO

While Facebook’s stock continues to slip on its third trading day (more on that in a bit), Nasdaq’s reputation is taking a header after mistakes during Friday’s IPO. First there was a delay, then there were problems with the orders. Basically, it looks like the Nasdaq system became overwhelmed by the trading activity in those first hours.

“It took staff approximately 20 minutes to resolve the matter and open the stock, during which time millions of shares worth of trades fell into limbo. Brokers and traders didn’t learn the results of trades made in Facebook shares until nearly two and a half hours later, and some individual investors remained uncertain of their position in the social network’s stock Monday,” Dow Jones reports. Yikes and double yikes.

As a result the company’s chairman, H. Furlong Baldwin (who was destined to become the Monopoly man with a name like that) has had to come out in support of the CEO Bob Greifeld during this morning’s investor call, who openly spoke over the weekend about his desire to stay in his job despite the mishap.

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Roll Call: GCI Health, NBCUniversal, Media Connect, and More

GCI Health has announced three executive hires. Andrea Pellicciari joins the firm as SVP handling neurology, urology, and advocacy accounts. She comes to the firm with 15 years of experience including work with clients like Allergan and Roche Molecular Systems. Mary Kate Watkins has joined the firm as VP, focused on consumer health and beauty. And Jennifer Gordon joins as senior media specialist. She was previously a producer at CNN and a line producer at Maryland NBC station, WBAL-TV.

NBCUniversal‘s Integrated Media group has announced four promotions to newly-created positions. Hilary Smith has been named SVP of comms and integrated media marketing, managing consumer and trade marketing and making her an overall strategist for the group. She’ll continue to lead comms for for iVillage, Fandango, DailyCandy, and Television Without Pity. She was previously SVP of comms for NBCUniversal Entertainment & Digital Networks and Integrated Media. Bari Komitee has been promoted from director of Women at NBCU, Integrated Media, to VP of marketing. She joined the company in 2010. Lenore Moritz is now VP of comms for Integrated Media and iVillage. She joined the company last spring from Dan Klores Communications. And Craig Coleman is now VP of partnership marketing for the group. He was previously Director of marketing for Green is Universal, Healthy at NBC, and Hispanics at NBCU.

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Dewey Square Says It Didn’t Know Letters Were Fraudulent

Dewey Square Group is the latest PR firm (in this case, a public affairs firm) to find itself embroiled in allegations of unethical and illegal behavior on behalf of a client.

The PR firm, which is part of WPP, confirmed that it was hired by an unnamed client to send comment letters to the U.S. Commodity Futures Trading Commission (CFTC) about proposed trading rules Bloomberg reports. However, the firm said it hired a subcontractor, Goggans Inc, to help “build support” for a grassroots campaign it worked on and didn’t know the letters were fraudulent. The CFTC has turned the letters over to the Justice Department. The letters violate the False Statements Act; violating the act is a felony.

“Dewey Square had no reason whatsoever to believe that the letters were not authentic and had no knowledge that they were in fact unauthorized until questions were raised in media accounts,” Dewey Square principal Ginny Terzano is quoted saying in the story. (Updates after the jump.)

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