Rush Limbaugh’s Comments Cost Cumulus Millions

Tonya Garcia — Fri, 11 May 2012 14:22:51 +0000

Radio broadcaster Cumulus Media says it lost millions of dollars after Rush Limbaugh went on his offensive tirade against Georgetown Law student Sandra Fluke. Advertisers immediately began distancing themselves from the radio host to the tune of “a couple million” dollars in lost ad revenue. CEO Lew Dickey also attributed losses during the quarter to lost L.A. Dodgers broadcasts and other factors.

It’s also possible that, since Limbaugh’s show is carried on hundreds more stations (a total of 600) than the 38 broadcast by Cumulus, the losses were spread around to a number of companies.

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PRNewser Poll: Is KFC Doing Damage to its Brand?

Tonya Garcia — Tue, 12 Oct 2010 11:50:18 +0000

Last week, there was tons of discussion about influence versus popularity. Our poll asked whether clickthroughs determine influence and the overwhelming majority of respondents took the middle of the road.

Seventy-five percent said, “Sort of. Clickthroughs are just one factor in determining influence.” Slightly more than 15 percent gave a definitive “yes,” and about nine percent said “no.” I’d be curious to hear from those who thought clickthroughs play no role in influence. The comments are open.

This week, we learn that KFC is expanding its controversial campaign that puts the “Double Down” sandwich mark on the bottoms of college women.

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New Career Opportunities Daily: The best jobs in media.

National Organization for Women - PRNewser

Rush Limbaugh’s Comments Cost Cumulus Millions

PRNewser Poll: Is KFC Doing Damage to its Brand?