TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘National Public Radio’

In a Crisis, Shift to ‘Sad’ Mode, Say Professors

The University of Missouri has come out with a study showing that when companies’ bad news is framed from a sad point of view, consumers are more forgiving of said company.

Someone should have told BP this news before National Public Radio declared its Gulf oil spill “a textbook example of how not to handle PR.”

Glen Cameron, the Maxine Wilson Gregory Chair in Journalism Research and professor of strategic communication at the University of Missouri School of Journalism, and Hyo Kim of Nanyang Technological University in Singapore conducted the research. The University of Missouri’s news release said that in the study, one group read an “anger-frame” story blaming a company for the crisis. A second group read a “sadness-frame” story, that focused on the victims and how they were hurt by the crisis.

Certainly, this isn’t earth-shattering news, especially to those whose profession is public relations.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

LinkedIn: Just Like Facebook or Twitter, But No One Hangs Out There Much

LinkedIn CEO Jeff Weiner was no doubt partying like it was 2004 last week when his business social networking site, valued at $9 billion, launched the biggest initial public offering in recent memory. By the time you are reading this, Friday morning, traders will be able to use options as well.

National Public Radio got so excited about the IPO that it suggested this is another tech bubble, just like 2000.

So who is next? Besides Internet radio Pandora, and the usual hints about heavyweights Facebook, Twitter and Groupon, most signs point to Mountain View, California social gamer Zynga, maker of Mafia Wars, FarmVille, CaféWorld and the like, which is expanding so quickly it recently hired 800 new employees. 800! Rumored value: $10 billion.

Read more