You may have heard that the Republican Party currently has some problems winning the votes of American women—and electing them to office. In the words of House Speaker John Boehner:
“When you look around the Congress, there are a lot more females in the Democrat caucus than there are in the Republican caucus.”
This is definitely not the first time he’s noticed, because party insiders have been talking demographic “rebranding” since a 2012 election in which Mitt Romney lost the female vote by more than 10%. One part of their solution involves “tutoring” candidates on how not to address female opponents, which is important since at least 10 2014 House races involve a female Democrat challenging a male Republican incumbent.
What is it they have to learn, exactly, to win over a group that happens to make up 54% of the electorate?