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Posts Tagged ‘Naveen Selvadurai’

Foursquare Co-Founder Stepping Down, Business Continues as Usual

Naveen Selvadurai, co-founder of Foursquare, announced in a blog post this weekend that he will be leaving the company, sticking around only as an adviser and on the company board.

Also this week, the company announced a partnership with TIME for the 2012 Republican and Democratic conventions. The company also has new partnerships with VH1 and Walgreens. And just today, the company said it will be launching a “new function” as this year’s SXSW conference and partnering with a number of concerts that are taking place.

When a company leader leaves, it’s a big deal. Here, Selvadurai seems to be heading out without making too many ripples in the pool. These partnerships indicate that business is continuing, more or less, as usual even if there were some festering behind-the-scenes frustrations.

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Would Foursquare Work for Your PR Program?

Foursquare is about more than just checking in. Naveen Selvadurai, one of Foursquare’s founders, told us earlier this year that the location-based app, by becoming easier to use, seeks to reach a wider array of people. As such, Foursquare has joined the pantheon of social networks that are bringing people together, stoking engagement, and spreading information. Should your brand (or your client’s brand) be using it also?

The latest mediabistro feature, “PR, Perfected: Should Your Client Be On Foursquare?” poses five questions that will help you come to a conclusion about whether a brand should participate. For instance, “Is your audience waiting for you?” If they are, congrats. But, the feature says, “Remember though, checking in requires a customer to blast their behavior — whether popping into the drugstore for Pepto or hitting up a fast food drive-thru for dinner (again) — to their peer group, begging the following question.”

Find out what the next question is by clicking here to read on. [sub req'd]

NYC Will Celebrate Foursquare Day on April 16

Photo: Flickr, MariSheibly

New York’s Mayor Michael Bloomberg has declared this Saturday, April 16 Foursquare Day, joining 13 other cities that have installed their own Foursquare commemorative day. (Have we mentioned that every day seems to be a special commemorative day?) Foursquare Day got its start last year.

Mashable notes that Foursquare is a New York-based startup, so there’s a bit of a plug for the NYC tech scene going on here.

Interestingly, ReadWriteWeb already has a column up calling 2011 “The Year the Check-In Died,” which doesn’t mean Foursquare and its competitors will disappear. They just need to find a bigger use than checking in for their technology, something Foursquare’s Naveen Selvadurai (on the right, above) has already talked with us about. So fear not! Location-based apps won’t be going the way of the Flip cam anytime soon, and we’ll be able to celebrate Foursquare Day for at least another year.

[Image via Mashable]

Foursquare’s Selvadurai Wants to Make Things Easier for Users

Foursquare co-founders Selvadurai and Dennis Crowley in a 2010 Gap ad.

After taking the stage at this morning’s Social Media Week press conference, I had the chance to speak with Foursquare co-founder Naveen Selvadurai one-on-one about the goals for 2011. The keyword he used was “easier.”

“Easier to get on board, easier to use” were two of the themes for this year he told me.

This will be important for continued growth of the site.

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Social Media Week Has Expanded Geographic and Industry Scope

Social Media Week officially starts on Monday in all the cities listed above (and will be adding cities including Sydney in the future). But founder and executive director Toby Daniels kicked things off today with a livestreamed press conference at the Hearst Tower in NYC.

When we asked how the event has changed over the past three conferences, his response was a reflection of how the thinking about social media has shifted.

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Is Foursquare Moving Beyond the ‘Early Adopter’ Phase?

In a 2010 recap infographic posted today, Foursquare announced that more than six million people have signed up for accounts with the location-based site. Some other interesting details:

-There were more than 381.5 million check-ins last year.

-Sometime just after noon and between about 4pm and 6pm are peak times for check ins.

-MTV, Bravo, and the History Channel are among the most popular brand pages.

-New York is a popular place for check-ins, with NYC locations on the top lists for train stations (Penn Station), hotels (Ace Hotel), music venues (Terminal 5 and Mercury Lounge), and food and drink locations (Union Square Greenmarket).

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