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Posts Tagged ‘NBA’

PR Win: Basketball Teams Are Hyping Google Glass Now

Google Glass struggled to get off the ground in 2013, and there’s no doubt that the Wiredthis product will never appeal to the general public” article was terrible PR.

Google’s still going to push it, though—and this month Glass officially entered the sports world. We’re not sure who’s behind PR at the company (though Peter Himler gave us some hints with this 2010 blog post), but the Sacramento Kings‘ decision to showcase Glass is a big win. Here’s the preview:

Looks pretty cool with the ringside seats and all, though it’s hardly HD. It’s mostly successful in showing us that Glass does have some potential real world applications beyond making you look really weird.

Our proposal: Doggy Glass for the Animal Planet “Puppy Bowl”. Think about it, Google.

(H/T PR Week UK)

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Drake Is the Toronto Raptors’ New Brand Ambassador

Drizzle

Looks like Drizzy of “YOLO” had FOMO on repping brands’ mojo.

Today the Toronto Raptors announced that proud Canuck Drake, better known as “that kid in the wheelchair on Degrassi“, would be the team’s new “global ambassador” as part of a rebranding campaign after they finished last season at 14 games under .500.

This sort of stunt didn’t work so well for Alicia Keys at Blackberry or Justin Timberlake at Bud Light, but there’s no question that Beyoncé  and Jay-Z earned quite a few media mentions for Pepsi, Samsung and the Brooklyn Nets. Also: Drake is a reliable presence at games who’s been known to hang out with LeBron, so it’s a more natural fit than, say, Will.I.Am and Intel.

Now what will Drake do, exactly?

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ESPN PR Wants You to Know Its Ratings Are Just Fine

This summer, Fox apparently realized that Americans really like to watch sports.

Well, they did launch Fox Sports 1 on August 17, almost exactly a month after media watchers began discussing ESPN‘s 32% ratings drop. The idea was that, now that ESPN’s domination of the American sports market appeared to be receding, upstarts like FS1 could fill in the blanks.

ESPN’s PR team isn’t having any of that. In July they aggressively followed ratings reports by explaining that the decline was all due to a shorter NBA season (31 fewer games). We’re not sure exactly how accurate that claim is, but the team doesn’t plan to let Fox capture any good publicity: yesterday the network posted and distributed a press release noting that viewership has risen 13% since August 17—the very day that Fox Sports 1 made its debut. Subtle? We think not.

The rest of the release is mostly statistics, but the message is clear: we see you, but you’re never going to catch us.

In other Misleading Press Releases news, Fox’s news network announced its new prime-time lineup with a release touting its status as “the most trusted television news source in the country”. This might be all well and good, but the Fox PR team neglected to mention that it’s also the least trusted news source and that distrust ratings are higher than trust ratings among the general public. So the world keeps on spinning…

The Friday Dump: Kris Humphries Thinks Lamar Odom Should Fear ‘The PR Spin Machine’

Today in Oh God, We Went There news, NBA free agent and E! Entertainment property Lamar Odom was arrested this morning for suspicion of DUI in Los Angeles after cops saw him doing that whole “driving erratically” thing. This is a terribly unfortunate story, yet despite the fact that we have never willingly watched the show that shall not be named, we almost feel like we saw it coming—and so, apparently, did Kris Humphries.

Earlier in the week, we received a totally unverifiable tip that a West Hollywood PR firm connected to that family had hired a crisis management specialist famous for rehabilitating the images of flailing celebrities, the implication being that this pro was there to either prevent or clean up a disaster.

We really don’t care, but according to yet another anonymous source who somehow found enough good will in his or her heart to contact Radar Online, Humphries wants Odom to know that the family’s “public relations spin machine” might damage his basketball career. Both men think that they used their PR connections to leak inflammatory stories to a certain gossip website (which might just happen to be TMZ).

We’re starting to think the entire city of Los Angeles and every firm within it should sue these people for defamation of character.

Oh, and a great Labor Day weekend to you, too! Make sure not to watch any Kris Jenner Show reruns.

*Photo via jdbartlett/deviantart

Jay-Z, the Nets and the New Face of Celebrity Branding

A fascinating story in The New York Times today considers a strangely uneven relationship: Despite the fact that rapper, producer and super-mogul Sean “Jay-Z” Carter owns only a fraction of a percent of the NBA’s Brooklyn-bound Nets franchise, his heavy hand is visible in nearly every corner of their re-branding project.

Not only is Jay-Z headlining opening week at Brooklyn’s monster Barclays Center venue, aka the Nets’ new home field; he also helped design the team’s logos and advised their PR squad on everything from music selections (more indie, “less Jersey”) to security practices (“be sensitive” when checking attendees for weapons).

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Despite Scandal, There Are Brands That Can’t Be Broken

In the world of public perception, a scandal can knock a brand down for weeks. But Wal-Mart, which is currently facing a public relations problem with a bribery scandal in Mexico, has fared better than other brands like Taco Bell and Target, according to data from YouGov BrandIndex, which measures “buzz score” on a point index.

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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The NBA is Hosting a Town Hall Tonight

For everyone who’s unwrapping socks on Christmas morning, despair not. The NBA is back and they’re playing on Christmas day. Before that, the NBA is pulling out a few digital tricks to get people excited for the season.

Today, they’re giving away free tickets and other prizes via Twitter trivia game, using the hashtag #BigNBAXmas. There’s also a live town hall taking place tonight at 8 pm ET on Facebook and at NBA.com/townhall. Oklahoma City Thunder’s Kevin Durant, the New York Knicks’ Amar’e Stoudemire, and Golden State Warrior Stephen Curry will be headlining.

Melissa Rosenthal Brenner, the NBA’s VP of marketing tells Mashable that social media and keeping in touch with the fans is very important to the league. But the folks over at ESPN are also picking up on the toll the lockout has taken and the soap opera drama that’s already taking hold for this season. Did you hear the boos for Kris Humphries last night? Yikes.

Thanksgiving Recap: Beyoncé, Black Friday Mayhem, and More

PRNewser took a break over the long weekend with all of you and while we were in a food coma, a few interesting things were happening out in the world. So let’s do a quick recap shall we?

-Beyoncé is looking for a firm to revamp BeyonceOnline.com, Ad Age reported. The article says she’s unhappy that the current site doesn’t show the depth and breadth of all that is Beyoncé, and she’s getting involved with the search, seeking a new site in two days. Thoughts on this assignment?

-Walmart is still trying to get away from the 2008 Black Friday tragedy that led to the trampling death of a store worker by talking up its crowd control measures. Nevertheless, store openings Thursday evening/Friday morning got crazy with one woman taking a lesson from the pepper spray cop and zapping people to get at her discount goodies. More people across the country were shot, robbed, and arrested.

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Three Pointers to Restore the NBA’s Rep

We’re not exactly basketball fans at PRNewser, so this lockout that we keep hearing about isn’t really impacting us too much. However, there are lots of people that are hurting — fans, workers, and businesses that depend on the game being played.

As a result of all the back and forth between the players and the league, the reputation of the NBA as a whole is taking a beating. In today’s guest post, Ashley McCown , president of Solomon McCown & Co., a Boston-based crisis firm, gives her suggestions for the three-point play that will revive the NBA’s ailing rep. (I’m very proud of how basketball-y that sounds.)

Click through to read on.

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World AIDS Day Initiatives and Activities

Today is World AIDS Day, and as promised, the Twitter feeds of celebs like Alicia Keys (we won’t mention K.K.) have gone silent to raise $1 million to help those suffering from the impact of the disease.

Also in honor of today, Elton John is guest editor of The Independent; Walgreens is launching its collaboration with the organization Greater than AIDS to increase awareness about the disease and offer in-store services such as HIV testing; and Hairdressers Against AIDS kicks off in the U.S. L’Oréal and the United Nations Educational, Scientific and Cultural Organization (UNESCO) joined forces to encourage hairdressers to use that one-on-one time in the salon as a starting point for a conversation about the disease.

The NBA has also partnered with Greater Than AIDS, with a PSA attached above.

Please use the comments section to share any other initiatives or activities happening today.