The leaves are dying, the trees are barren, the weather is getting colder, and there’s no money left in your bank account. That literal and figurative chill in the air can only mean one thing — it’s award season for public relations.
It’s that time of the year when we scour the Interweb for the best ideas and most original thoughts; we also remember those unlucky/unintelligent/unprepared folks ready to take their rightful place atop the pedestal for staging the worst communications failures of the year.
PR fails are those instances when a brand or personality just loses its for a moment. Unlike the year’s real “losers” (cough…Uber…sniff…American Apparel…hack…Lululemon), these juggernauts of jocularity can provide us with a bit of holiday comedy, after which we can all stand and applaud the fact that we were not in any way involved.
Without further ado, here are the worst #PRFails of 2014. Enjoy — we did…