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Posts Tagged ‘NBCUniversal’

What Would Bill Do? Insights on the Week’s News from Media Coach Bill McGowan

Bill-McGowan1

Readers may recall that, back in April, we had a couple of very informative conversations with author and Clarity Media Group founder Bill McGowan, perhaps best known as the media coach for top executives at Facebook, NBCUniversal and Airbnb.

In what will become a regular feature on the blog, Bill gave us his take on three recent controversies that made headlines this week — and the communications strategies behind them.

Think of it as a “comms week in review.”

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Roll Call: Ketchum China, NBCUniversal and More

Jane Morgan has been named VP and director of Ketchum Greater China Consumer Brand Practice. Morgan will report to Sean Fitzgerald, partner and EVP of Ketchum Greater China. In her most recent role, Morgan served as VP of Ketchum’s Hong Kong Consumer Brand Practice after transferring from the firm’s London office. In the new role, Morgan will help monitor the consumer brand practices at all five of Ketchum’s China offices; she will also work closely with Vivien Teo, the newly appointed head of digital strategy for the Greater China operation, to further the ongoing integration of digital communications into the firm’s China work. (CampaignAsia)

NBCUniversal has promoted Anand Kini to executive vice president of strategy and business insight. In this new role, Kini will assume responsibility for data-driven consumer and business insights and will continue to shape and develop NBCUniversal’s long term strategic direction. He will also be responsible for evaluating entertainment consumption, advertising monetization and the emergence of new viewership platforms to better inform NBCUniversal decision making. Additionally, Kini will be managing the existing research infrastructure and creating new capabilities to best support the businesses’ needs. Most recently, Kini served as the senior vice president, strategic planning and development since July, 2011. Prior to joining NBCUniversal, Kini held the position of senior vice president, financial planning and analysis for Comcast Cable Communications, LLC. (Variety)

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Roll Call: Incite, DDC Advocacy and NBCUniversal

Jon Jones is joining Incite as chief digital officer.  For the past five years at the digital advertising agency R/GA, Jon has served as the go-to digital strategist for some of the biggest and most impactful brands including Nike, Samsung, Abercrombie and Fitch, and Wal-Mart. Jon has helped these brands change the way they connect with consumers. From creating innovative marketing campaigns and building mobile and services platforms, to exponentially growing social media presences and managing targeted, efficient digital ad campaigns, Jon has been helping some of the biggest brands in the world push the boundaries in both paid and earned media. He will now lead Incite’s digital services from our new office in New York City. (Release)

DDC Advocacy (DDCA) announced James C. Lake as its incoming executive vice president. Lake, a public affairs and advocacy specialist with thirty years of experience, will oversee client development and client relations as DDC Advocacy continues to expand its domestic and international client base and deliver data-driven, technology-enabled advocacy solutions in strategic engagement campaigns worldwide. Lake brings three decades of corporate, government and campaign experience with him to DDCA. Most recently, he served as executive vice president at McBee Strategic, where he was responsible for overseeing domestic and international development, digital strategy and counsel for corporate and government clients.  (Release)

NBCUniversal named Mark Kornblau senior vice president, Communications for the NBCUniversal News Group. Kornblau succeeds Kathy Kelly-Brown who recently was tapped to lead the newly created Global Talent Booking division for NBCUniversal. He will begin February 17. In Kornblau’s new role, he will oversee the communications strategy for the NBCUniversal News Group, partnering with the communicators and business leads at NBC News, MSNBC and CNBC. Kornblau also will be responsible for positioning NBC News, MSNBC and CNBC as premier multi-platform news and information leaders and innovators in the rapidly-changing media landscape. (Release)

Roll Call: NBCUniversal, Marketwired, Edelman and More

Russell Hampton has joined NBCUniversal in the newly created role of executive vice president of Franchise Management and Global Consumer Products for the Media Innovation and Cross Company Initiatives Group, which focuses on the monetization of cross-platform content, driving innovation, and architecting a digital strategy across mobile, social and the web. Hampton is charged with developing an overarching strategy around the company’s licensing and merchandising efforts, working across NBCUniversal’s portfolio, which includes film, theme parks, two broadcast networks (English and Spanish), 18 cable channels, and 50+ digital properties. He will also identify new potential growth opportunities, such as the kids and families space, where initiatives will include driving digital product and IP development. (Release)

Marketwired announced Kurt Heinemann as the company’s first chief marketing officer. This addition comes as Marketwired continues to bolster its leadership team as it transitions from a wire service to a wired company, including adding former Yahoo! exec Stu Ogawa as EVP product and development, and most recently, naming Jim Delaney as CEO. Kurt brings an extensive background in technology and ecommerce to Marketwired. In this new role as CMO, he will champion the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies. Prior to joining Marketwired, Kurt was CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. (Release)

Edelman has announced the appointment of Katie Burke as chair of the global Public Affairs practice, effective July 1, 2013. Burke will report to Alan VanderMolen, vice chairman, DJE Holdings and president & CEO, Global Practices, Edelman. She succeeds Rob Rehg, who will remain president of the Washington, D.C. office, one of the firm’s five global hubs. Burke is currently global chief of staff for Edelman and one of the firm’s top CEO and C-suite strategic advisors. Burke previously led the Public Affairs offering for Edelman New York. She now joins a Public Affairs practice that includes industry thought leaders from around the globe. (Release) Read more

Spin the Agencies of Record

“Don’t confuse fame with success. Madonna is one; Helen Keller is the other.” – Erma Bombbeck

Fifteen Minutes Public Relations, a Los Angeles firm specializing in consumer brands and celebrity representation, has expanded its personalities division with the recent addition of three new clients.

Dr. Lisa Masterson, Emmy-nominated co-host of the award-winning talk show The Doctors, HGTV star Carter Oosterhouse, currently hosting the hit show Million Dollar Homes, and Greg Louganis, Olympic Gold Medalist and trainer on the upcoming ABC series Splash, are the latest to join a burgeoning Fifteen Minutes TV personalities roster that includes Mario Lopez, Laila Ali, Ty Pennington, E! Correspondent Jason Kennedy and HGTV’s Sabrina Soto to name a few.

“Rice is great if you’re really hungry and want to eat two thousand of something.” – Mitch Hedberg

iVillage, the largest content-driven community for women online, announced today that it has been selected as the content partner for the Minute® Rice and Success® Rice “Simplify Yourself” program.

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Syfy’s $105 Million Gamble on Defiance and ‘Synergy’

SyFy Defiance We’re guessing someone at the Syfy Channel dropped the word “synergy” at a recent strategy meeting. Why else would NBCUniversal’s quirky cable brand invest $105 million in Defiance, a TV series and accompanying video game package? This the same channel responsible for Sharktopus and Dinocroc vs. Supergator, right?

David Howe, Syfy president, explains that the effort is leveraging the technology behind the idea of “true transmedia,” an ambitious and collaborative concept that could only come to you via the people who brought the world the fine feature films mentioned above. Defiance the game will develop alongside plot developments on the TV show–and the game’s environs will change in conjunction with the evolving world in the series.

The show’s pilot will air on April 15 and the video game will hit stores on April 2, allowing enough time for fans-to-be to familiarize themselves with the multi-player shooter platform. Both narratives involve aliens and alien cross breeds, though the game is set in dystopian Los Angeles and the show takes place in St. Louis (so much for consistency).

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Roll Call: Porter Novelli, NBCUniversal, enVu and More

Porter Novelli announced that Michael Ramah has been appointed chief client officer. He will work closely with senior leadership on both agency- and client-side teams to drive innovation, best practices and growth. Ramah’s appointment comes on the heels of his having spent the latter half of 2012 serving as acting CEO of the agency. (Release)

Lori Conkling joined NBCUniversal as EVP of Strategy and Business Development for a newly-formed area of the company focused on the monetization of cross-platform content, driving innovation and architecting a digital strategy across mobile, social and the web. She reports directly to Lauren Zalaznick, EVP, NBCUniversal, who was recently promoted to lead the group. Conkling joins from A&E Networks (AEN), where she was EVP of distribution. (Release)

enVu appointed Jim Farrell as EVP of sales for its gestural interactive ad network. In his new role, Farrell will be responsible for building and overseeing the sales efforts for enVu’s five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit. Jim will focus on cultivating a successful sales and customer service team across the U.S. to ensure enVu’s high growth objectives are achieved. (Release)

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Roll Call: NBCUniversal, Fenton, Porter Novelli and More

Women at NBCU, NBCUniversal Integrated Media’s female-targeted creative content, marketing, and research initiative, announced the addition of eight high-level digital executives across a broad range of industries to “Women@NBC,” the digital sub-committee of the Women at NBCU Advisory Board. New members include Gina Bianchini, founder of Mightybell; Theresia Gouw, partner at Accel Partners; Aileen Lee, founder, Cowboy Ventures and Partner, Kleiner Perkins Caufield & Byers; Alison Moore, EVP and GM of DailyCandy; Brit Morin, founder & CEO, Brit Media, Inc.; Janet Scardino, former CEO, Viggle Inc.; Tina Sharkey, former Chairman and Global President, BabyCenter LLC, a Johnson and Johnson company; and Randi Zuckerberg, founder, Zuckerberg Media. (Release)

Fenton appointed Susan McPherson as Senior Vice President in its New York office. McPherson will further develop the firm’s Corporate Social Responsibility practice, which has a long tradition of working to align companies’ business practices with a commitment to the public interest. (Release)

We Are Social, the world’s largest independent social media agency, added two senior members to its fast-growing New York office. Layla Revis joins the agency as senior director, working on a range of fashion and luxury accounts. She was previously vice president at social@Ogilvy, part of Ogilvy & Mather. Erin Dorr comes on board as account director, focusing on sports and lifestyle brands.  She joins We Are Social from Dachis Group, where she managed social media and advocacy programs for clients such as Nestle, U.S. Cellular, HP and Kodak. (AdWeek)

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Roll Call: NBCUniversal, Bloomberg LP, and Viacom Inc.

NBCUniversal executive Lenore Moritz was promoted to the position of vice president, communications, digital and integrated media, in NBCUniversal’s Entertainment & Digital Networks and Integrated Media (E&DN/IM) division. Most recently, Moritz was VP of Communications for Integrated Media and iVillage, which recently moved to the digital portfolio in NBCUniversal’s News division. In her new position, Moritz will oversee corporate messaging and media outreach, as well as work closely with and advise the leaders of the businesses she supports. (Release)

Josh Rucci, a former Getty Images executive, joined Bloomberg LP as global head of content sales, a new role at the company. Rucci had been with Getty Images for the past five years, most recently serving as senior director of media and broadcast for the company’s London office. (FishbowlNY)

Wade Davis was appointed CFO of Viacom Inc. Mr. Davis previously served as Viacom’s executive VP, strategy and corporate development. Effective immediately, Mr. Davis will be responsible for the company’s accounting and financial reporting, planning, tax and treasury functions. He will also continue to oversee the strategy and corporate development functions across Viacom. (Release)

Roll Call: Bender/Helper Impact, Ogilvy PR, and NBCUniversal

Bender/Helper Impact, a leading independent marketing communications and public relations firm, announced the appointment of Nicole Rodrigues as vice president of the agency’s Entertainment Content team. Rodrigues will be responsible for generating and directing client strategies within the digital entertainment, home entertainment and consumer products industries. Prior to joining B/HI, Rodrigues led multi-practice digital teams as the director of digital entertainment at Miller PR and director of consumer marketing at Demand Media. She joins B/HI with extensive experience in bridging the gap between the technology and entertainment industries, having worked with such dominant brands as Sony Pictures Entertainment, Dolby, Yahoo!, MobiTV, Sony Playstation, Dailymotion, eHow, Cracked, and LIVESTRONG.COM, among others. (Release)

Ogilvy Public Relations has announced that Brian Maloney and Margie Fox, co-founders and co-CEOs of Maloney & Fox, have been appointed managing directors of Ogilvy PR’s US Consumer Marketing Practice. Additionally, Ms. Fox takes on the role of US creative director for Consumer Practice and Mr. Maloney will serve as head of the New York Consumer Marketing Group. Both will begin their New York-based roles at Ogilvy PR in early 2013. (Release)

NBCUniversal executive Hilary Smith has been promoted to the position of senior vice president, Communications for NBCUniversal, Entertainment & Digital Networks and Integrated Media. In her new role, Smith will oversee strategic communications and serve as the lead spokesperson for the division, which includes Telemundo, mun2, Bravo Media, Oxygen Media, Style Media, Sprout, DailyCandy, Fandango, iVillage, Television Without Pity and the Integrated Media group. Most recently, Smith oversaw communications for E&DN/IM’s digital businesses Fandango, DailyCandy, iVillage and Television Without Pity. She also led communications, as well as consumer and trade marketing for the company’s Integrated Media business – which includes the company-wide ad sales and marketing initiatives: Women at NBCU, Green is Universal, Healthy at NBCU and Hispanics at NBCU. (Release)

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