Don’t we already live in an augmented reality? Kind of, but our reality will get even more augmented said John Havens, EVP of social media at Porter Novelli, during this morning’s panel discussion on mobile marketing at the PRSA Digital Impact Conference.

According to Havens, “AR is the GPS of your life” that could possibly turn every landscape into a screen of information, promotions, and advertising. While he told the audience not to be scared, it seems like we’re voluntarily signing up for a life lived in The Matrix, which kind of rattles the nerves.

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