MWW Group has launched a new analytics tool, Net Relevance, that will measure the impact of outreach programs and use data to predict and prescribe what will grab the attention of stakeholders and target audiences.

In a press release statement, MWW CEO Michael Kempner points out that trust and relevance have become most important to a message’s effectiveness.

“Insight into action-driving relevance is the key to developing strategies and programs that move the needle for clients today,” he says. With that in mind, Net Relevance takes a customized look at what’s being said across media about a company or brand. The firm says the tool will be used across all practices.