Add an appearance on Good Morning America to the ongoing media blitz surrounding Tim Tebow’s move to the New York Jets. Speaking today to Robin Roberts in an “exclusive” interview, nothing much was actually said. He likes football, wants to be a good person, he retells the oft-told (and controversial) story of his beginnings, he’s excited. Tebow can go on a major morning program, get some publicity, and say little because, for now at least, anything Tebow draws a crowd. About 15,000 came out to hear him speak on Easter Sunday.

“In Christianity, it’s the Pope and Tebow right now,” said one pastor.

Read more

New York sports fans have been getting repeatedly worked into a frenzy these past weeks.

First we had a bad case of “Linsanity,” which cooled some when the Knicks went on one of their losing streaks. But the team, with a new coach, Mike Woodson, seems back on track, winning four games in a row. Lin injected some excitement into New York basketball and became a household name that companies have sought to be associated with.

Coca-Cola is adding courtside ads in Chinese to reach international fans. And Lin is part of the reason ad prices and sales for televised Knicks games have spiked. His jersey has been the top seller for all NBA players since February 4.

Lin also has a deal with Volvo and, dating back to before he was famous, a deal with Nike.

Now enter Tim Tebow.

Read more