Posts Tagged ‘New York Knicks’
In recent years, eyeglasses have become the go-to accessory for individuals looking to transform their personal and professional images. Glasses have overcome their former reputation for making wearers appear unattractive and nerdy. The act of sporting shades is now “geek chic”, and some choose stylish specs to complement fashionable outfits. As usual, celebrities have led the way in advancing these trends.
With Fashion Week about to hit New York this week, we’ve drawn up a quick recap of the last decades’ influential eye wear styles. They’ve included the thick dark frames of the staid 1950s, the thinner frames and mod styles of the 60s, the 70s hip wire frames and round models highlighting 80s glam. Newer styles often borrow from and combine these retro looks.
Vision Council of America stats reveal that about sixty-four percent of adults wear eyeglasses and around eighty-five percent wear sunglasses. There is also a sizable number, estimated at about four million, who wear glasses even though they have no vision impairments, according to Freakonomics author Stephen Dubner.
Among those wearing glasses with non-prescription lenses are famous actors, chefs and athletes. The site Glasscrafters.com includes actor Drew Carey in this group, along with Iron Chef Masahuru Morimoto. Miami Heat basketball players LeBron James and Dwyane Wade have both acknowledged they only wear glasses to be fashionable, Dubner reported.
Carmelo Anthony is another successful athlete who set out to revamp his image with glasses. He’s a well-known, sometimes-controversial member of the New York Knicks who also played for the gold medal-winning U.S Olympic basketball team this year. His photo (above), is part of the Metropolitan Museum of Art’s latest print ad campaign. “What’s Your Met?” features famous people promoting their favorite Met museum masterpieces, and the bespectacled Melo looks more like an art scholar specializing in Surrealist paintings than a professional hoopster known for his off-court antics.
New York sports fans have been getting repeatedly worked into a frenzy these past weeks.
First we had a bad case of “Linsanity,” which cooled some when the Knicks went on one of their losing streaks. But the team, with a new coach, Mike Woodson, seems back on track, winning four games in a row. Lin injected some excitement into New York basketball and became a household name that companies have sought to be associated with.
Coca-Cola is adding courtside ads in Chinese to reach international fans. And Lin is part of the reason ad prices and sales for televised Knicks games have spiked. His jersey has been the top seller for all NBA players since February 4.
Lin also has a deal with Volvo and, dating back to before he was famous, a deal with Nike.
Now enter Tim Tebow.
“Linsanity” struck again last night, with Jeremy Lin scoring the game-winning buzzer-beating three-point shot that gave the Knicks their sixth win in a row. Jeremy Lin is doing it all day and we’re drowning in puns.
With this incredible run, Lin’s marketing and branding value has gone through the roof. Ratings for the MSG Network have jumped, despite an ongoing dispute with Time Warner Cable. Traffic to Knicks websites has skyrocketed. And sales of the number 17 jersey are doing well. USA Today says traffic to the Knicks store is up 3,000 percent and it’s the 10th best selling jersey at the NBA Store.
Forbes even connects an elevated Madison Square Garden stock price and MSG ticket prices to Lin’s streak. The magazine values his brand at $14 million. And Lin is being declared the “fastest growing athlete brand in the world.”
The New York Knicks are playing the Los Angeles Lakers tonight and everyone will be paying attention to Jeremy Lin. Oh you haven’t heard? Jeremy Lin is the hot new star of the Knicks who went to Harvard, is sleeping on his brother’s couch, and has everyone talking a whole lot.
He only started making waves about a week ago after great showings (averaging 25 points) against the New Jersey Nets, Utah Jazz, and Washington Wizards. The Knicks actually won all those games. Now he’s got the fans whipped into a frenzy.
For everyone who’s unwrapping socks on Christmas morning, despair not. The NBA is back and they’re playing on Christmas day. Before that, the NBA is pulling out a few digital tricks to get people excited for the season.
Today, they’re giving away free tickets and other prizes via Twitter trivia game, using the hashtag #BigNBAXmas. There’s also a live town hall taking place tonight at 8 pm ET on Facebook and at NBA.com/townhall. Oklahoma City Thunder’s Kevin Durant, the New York Knicks’ Amar’e Stoudemire, and Golden State Warrior Stephen Curry will be headlining.
Melissa Rosenthal Brenner, the NBA’s VP of marketing tells Mashable that social media and keeping in touch with the fans is very important to the league. But the folks over at ESPN are also picking up on the toll the lockout has taken and the soap opera drama that’s already taking hold for this season. Did you hear the boos for Kris Humphries last night? Yikes.