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Posts Tagged ‘New York Post’

Jill Abramson Comes Out Swinging via The New York Post

jill abramoff new york postThat is not a typo, dear industry cronies. The jilted, former executive editor of The New York Times is still making headlines. Except, as you can see, she did it for the competition. Kinda.

Yes, the New York Post’s snark comes to the rescue again with this play on words. (And for those who don’t know, The Times is known as ‘The Old Grey Lady.’ See there? Jokey jokes.)

News is now that Abramson was let go because of her refusal to back down from pay inequality. The Times has a different story. And while the national media is having a feeding frenzy on this issue, the story in the Post is that Abramson is a “badass” with a tattoo hailing her allegiance at the paper she once led.

Because that’s news.

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Hard Work Pays Off in the End for New Spokeswoman Jen Selter

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In this week’s most important non-Super Bowl story that we somehow missed, Instagram “belfie” phenom Jen Selter signed an endorsement deal before the ink even dried on her agency contract.

Page Six broke the news that the 20-year-old New York workout fanatic, whose previous job description seems to have been “gym rat”, signed with The Legacy Agency, known for managing big-name athletes, broadcasters and other sports personalities.

The entire Internet proceeded to go butt-pun crazy, of course; The New York Post wins as usual with “Jen Selter’s butt is huge right now.

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5 Not-So-Secrets to Writing Great Headlines

Headline Writing Tips

You dream about these too? 

I am happy — dare I say, damn proud — to be a Texan. However, I am one of the most enthusiastic fans of the New York Post I know. One reason — headlines.

The copywriters there are allowed to swig Red Bulls until their eyeballs as jittery as Justin Bieber’s hands following a long night out. (Because he’s never used that stuff. Yeah, right.) Some of the most ballsy headlines for major events comes from the scrivener wonderland, and it got me thinking: “How many methods have we forgotten when it comes to writing headlines?”

I’ll bet many. So, here’s the Top 5 for your flacky needs…

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Celebrity Birthday Bashes as Charity Fundraisers: Yay or Nay?

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Those interested in attending Leonardo DiCaprio‘s 39th birthday celebration last month were expected to arrive with open wallets. We’re not talking about the generous bar tab; the actor’s party doubled as a fundraiser for his humbly named environmental charity, the Leonardo DiCaprio Foundation.

The New York Post reports on a (supposedly) growing trend involving celebs who charge the guests attending their hoity-toity soirees with required donations at the door. The “fees” may be as little as $20, but one particularly blunt birthday boy tells the Post that this can be something of a problem:

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Everlast Sues Trampoline Company for Using the Phrase ‘Jump Around’

That’s pretty much it—your dumbest lawsuit of the week, people.

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One note, though: the offending phrase is “If you want to get down — Jump Around!”, while anyone who went to middle school, high school or college in the early 90′s knows that the lyrics are “I came to get down, so get out your seat and jump around”. That’s what we call an oblique reference, making this case as misguided as the (imaginary) time a certain Robert Matthew van Winkle sued Smirnoff Ice.

Thus concludes today’s edition of “90′s Nostalgia You’d Rather Forget.”

(H/T to Death and Taxes for reading the New York Post so we don’t have to.)

Rachael Sacks: Why PR Pros Are Different Than Publicists

RS_RUA4139.jpgForgive the headline. This nitwit does not espouse the definition of why PR pros are different than publicists. Rather, she is the proof in the proverbial pudding splattered all over her dress.

I have often aforethought a contentious opinion on the said difference between PR pros and publicists.

Full disclosure, I — as well as almost 90 percent of the media — loathe publicists. And if you check my LinkedIn profile, I’ve been one to some major domos out there, so I can share this. Why the vitriol in the industry? The aforementioned example. They make PR professionals look bad. I have a theory, so kids, hold your ears. The difference between a PR pro and publicist is like a pimp and his ho. One works for it, strategizes the right area for it, and knows how to bring in ROI for it. The other…well, just shows up. Enough said?

That said, thanks to the New York Post, meet Rachael Sacks.

Here’s how self-avowed wealthy college brat Rachael Sacks responded Saturday after her online essay, “I’m Not Going to Pretend That I’m Poor to be Accepted by You,” earned her Page One notoriety in the best paper in town.
“I don’t even have a publicist yet,” exclaimed Sacks, whose doctor dad back home in Maryland is footing all her bills as she pursues a writing degree at the New School.
“Maybe I’ll get a publicist, I don’t know,” she mused holding up The Post and smiling as she flipped the bird to haters. “People are suggesting that to me.”

So, sans an introduction to celebrity fandom via the night-vision tape (Kim Kardashian, we see you), this pre-pubescent dolt thinks he answer to fame is having someone schlep around to get her on TV and radio.

And that’s what is wrong with PR — the publicist.

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‘Twitter Handle Advisor’ Is a Real Job Now

Your brand name here

Ever dealt with a client whose preferred Twitter tag is already taken?

In a development that’s sure to secure a spot on the next “most misunderstood jobs” list, the New York Post tells us that some enterprising professionals are working as “Twitter handle advisors”, or people who help clients get the handles they want.

Here’s an example of the problem they’re solving: JP Morgan Chase really wanted the @chase handle, but it had already been taken—so they offered the guy who snagged it $20K to hand it over. This is strictly against Twitter rules, which forbid the buying and selling of handles, but Chase still got its way when Twitter wrested @chase away from the unfortunate man by citing “alleged trademark issues”. Dubious. Barilla pasta non-fan Andy Cohen also recently changed his handle from @BravoAndy to just plain @Andy and locked out the former so no one could imitate him. But we’re sure no money changed hands there…

“Social media manager” jobs are supposedly on the way out, but this is far more ridiculous—and we have no idea how it works beyond bribing the early adopters to give up handles like @bob or @patrick.

It’s a fairly common problem, though: we’ve noticed some firms with handles that don’t quite match their names. Anybody have experience with this sort of thing?

Don’t Do What the Anthony Weiner Campaign (Supposedly) Did

We’re not saying that the New York Post‘s report on Anthony Weiner‘s mayoral campaign reaching out to “publicity firm” Crowds on Demand to hire fake supporters for a rally is totally accurate.

We can’t confirm that his surrogates wanted Z-list actors to act “like either supporters or people who met him and became supporters as a result of that encounter”. It’s like, who’s to say with anonymous sources, right?

On the other hand, we have no doubt that Weiner needs credibility very badly right now and that he would love nothing more than to follow the company’s tagline and “Live Like an A-Lister”. Also: we don’t know a single person in the greater New York metropolitan area who would willingly attend one of his rallies or volunteer to speak on one of his campaign commercials—and we know a fair amount of people despite the fact that our mom is always telling us that we should get out more and make new friends. Some stories are just imminently believable, aren’t they?

Crowds on Demand responded to the news with “no comment”, which we take to mean “much high-fiving and fist pumping” because no one in the world had ever heard of them before today. (We kid, we kid.)

*Photo via Doug Meszler/Splash News

NYPD Tells Cops: Don’t Post Racist Tweets, Please

Here’s a painfully simple lesson to stop an HR problem from becoming a big PR problem: discourage your employees from using their personal Twitter accounts to share their horribly racist opinions with the rest of the world.

To readers who don’t live in New York and may have missed the story, two Fire Department employees (one of whom happens to be the commissioner’s son) got some justifiably bad press for posting racist statements on their feeds. The first guy’s tweets included some slurs we’ve never even heard of as well as this infamous statement:

“I like jews about as much as hitler. #toofar? NOPE.”

Clever! The commish’s son later “chose to retire” from the force while the second offender got suspended without pay after being “outed” by the New York Post. Of course the NYPD would rather avoid the NYFD’s self-inflicted PR headache, so this week the organization released its first set of strict social media guidelines.

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‘Experts’ Review the New Crowdsourced Lay’s Chip Flavors

Earlier this week we posted on the Lay’sDo Us a Flavor” competition, which is a pretty good example of an interactive social media/crowdsourcing promo campaign. Several publications have tasted and tested the final three flavors, so we figured we’d review their reviews and give you a hint as to which flavor will win. (We also want to satisfy the anonymous tipster who keeps sending us his or her ideas for new flavors like “Caesar Salad” and “Roast Beef and Horseradish”, both of which sound totally gross.)

The three finalists and their respective appraisals:

Chicken and Waffles

  • “That combination for a potato chip doesn’t sound all that appetizing.” – random, very wise member of the public via The Long Beach Press Telegram
  • “Awful…Tasted like burnt ice cream cones.” — The New York Post
  • “I see why Lay’s went with the more flavorful name rather than just calling these Lay’s Sage, Maple and Grease. No one would buy those, except for me.” — Kotaku
  • “Remind(s) me of a nice rosemary chicken with some kind of sweet dipping sauce.” — JunkFoodGuy
  • “…funky, almost mildew-inducing stench.” — TheImpulsiveBuy

Sounds absolutely awful! More please!

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