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Posts Tagged ‘news’

Understanding 5 Types of Reporters (and How to Work with Them)

reporters

This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Not-So-Breaking-News: CNN Says We Will All Die on March 35, 2041. Really.

cnn story

UGM — These three letters have pretty much meant the end of the world as we know it, to quote a notable lyric. Only this time, it was literal.

What does it mean? User-Generated Media. Have smartphone, will report. This means all that journalism studying done by serious reporters doesn’t amount to a thing if some schlep with a Samsung Note can tweet a shaky video to national news.

TMZ uses it. Discredited blogs use it. And even the biggies use it, most commonly CNN and its fabled “iReport.” Cute name. Terrible news. Like everyone dying by asteroid on March 35, 2041. Yes, March 3-5. That is not a typo, just really sloppy reporting.

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Bad News: Negative Headlines Get Much More Attention

negative-newspaper-headlines

That news mantra “If it bleeds, it leads” is all our fault.

People who are in the news business, as well as hacks-turned-flacks like yours truly, understand this unfortunate aspect of consumer cravings. People who just watch, read or listen to the news hate this.

The ironic thing is, according to this telling study by Outbrain, it’s all their fault. In short, negative headlines get more attention — much more — than positive headlines. Find out how after the jump…

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The News Is In: Cable News Is Sucking a Little Wind

cable-news-networks

Meh?!

The word is out and I think all your haters of “Faux News” can have a nice warm cup of shut up. Do you realize according the recent polls that have been addressed, FOX News has been the number one cable news network for 12 long years. 12! That’s not your mama’s cable news network.

And it doesn’t matter what big screens Wolfy puts in his situation room, where Anderson rocks his stellar, on-location reporting or whatever the hell MSNBC does to mount up some controversy, no one can touch FOX News. Now while this isn’t an endorsement of their rockstar reporting (Megyn Kelly, we’re pointing at you and whitey Santa), we are seeing something different in these numbers most aren’t discussing.

They are all tanking, just a little. And for one very good reason.

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