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Posts Tagged ‘Next Fifteen’

M Booth Names Ketchum’s Bornstein CEO

Today New York-based firm M Booth announced that Ketchum‘s senior partner/director of global practices Dale Bornstein would replace founder Margi Booth as CEO.

Prior to this move, Booth had run the company for 25 years after founding it in 1984; her official title will now be chairman, but she plans to maintain a “hands on” approach.

Bornstein brings more than 27 years of experience at Ketchum to her new role. According to The Holmes Report, she was chosen in part for “her work in developing the firm’s Mindfire program for crowdsourcing ideas from college students”; she and Booth will both report to CEO Tim Dyson of Next 15 Communications, which acquired the firm in 2009.

Ms. Booth says:

After 25 years of running this company it’s important to get terrific leadership like Dale Bornstein to come help the company achieve its next level. We need fresh thinking in an ever-changing landscape. We want to expand globally and Dale is in a perfect position to do that.

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The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Revenue Up 19 Percent at Next Fifteen

Next Fifteen, home to Text 100, M Booth, OutCast Agency, and other PR firms, reported a 19 percent increase in revenue for the year ending July 31. Revenue totaled £86 million (about $135.7 million according to today’s conversion rate) versus £72.3 million in 2010.

Profits were also up 42 percent to £7.5 million (about $11.8 million). And organic revenue growth was 11 percent.

Among the business developments for the year was the investment in The BlueShirt Group and new clients including Disney consumer products, Zynga, and OpenTable. Also a few interesting facts: 30 percent of group revenue for the year came from the top 10 clients; North America and APAC account for 68 percent of revenue (the U.S. generated 52 percent of group revenue); and tech companies generated 69 percent of revenue.

For more detail about Next Fifteen’s earnings, click here.

Roll Call: CNN, Allison & Partners, Carol’s Daughter, and More

Neel Khairzada has joined CNN as the publicist for correspondent Erin Burnett and her upcoming program. She spent the previous two years as a freelancer, most recently with The Dr. Oz Show, and has handled PR for SiriusXM Radio.

Allison & Partners has named Billee Howard creative development officer (CDO) and head of the firm’s newly formed Creativity Council. Howard joined the firm earlier this year as MD of its Brand Innovation Group. In this added role, she will lead the firm’s efforts in areas such as brand experience and the firm’s creative direction. The appointment is coupled with the launch of the firm’s Naked Culture blog. Allison & Partners has also named Tania Condon SVP of marketing. She’ll be working with the firm’s clients as well and work with agencies across MDC Partners on new business.

Beauty brand Carol’s Daughter has a new CMO, Olivia Scott-Perkins. She has previously worked at a string of advertising and media companies including Leo Burnett, Ogilvy Action, and Atlantic Records. She will be responsible for leading Carol’s Daughter through a brand repositioning that will move it into the luxury brand space. Social media, PR, marketing, and partnerships will be involved in that rebranding.

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Nokia Chooses Next Fifteen

After much review and a lot of changes, Nokia has settled on Next Fifteen (The Holmes Report says Bite Communications and Text 100 are among the firms that will be working on the business) for PR work across the U.S., U.K., and Finland where the company is headquartered.

The decision was made after a six-month search that had narrowed the contenders down to three companies in addition to Next Fifteen: Emanate, Fleishman-Hillard, and Cohn & Wolfe. F-H and Cohn & Wolfe (which works with LG Mobile) ran into conflicts.

Ketchum previously handled Nokia’s PR in the U.S. GolinHarris was the previous AOR with Good Relations handling the business in the U.K. [via Holmes Report]

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AMD Chooses Edelman as AOR After Competitive Review

Advanced Micro Devices (AMD) has chosen Edelman as its AOR after a competitive search that included Weber Shandwick and Next Fifteen firms Text 100 and M Booth, PRWeek reports. Next Fifteen firm Bite Communications was the incumbent, but was not involved in the review. The company also previously worked with Ketchum, but ended that relationship within six months of choosing the firm (along with Bite) back in 2008.

According to The Holmes Report, Edelman has handled AMD’s business in Asia-Pacific since last year, and both Bite and Text 100 will work with the tech company in Europe.

AMD’s CEO Dirk Meyer recently left the company and the company has introduced new products. The account is budgeted between $5 million and $8 million.

Next Fifteen Reports 19 Percent Revenue Increase

Next Fifteen Communications Group, which counts Bite, Text 100, and The OutCast Agency among its firms, reported a 19 percent increase in revenues to £40.8 million (about $66.37 million, at today’s conversion rate) for the six months ending January 31, 2011.

Profits were also up 19 percent from £2.08 million in 2010 to £2.49 million (about $4.05 million) this year. Organic growth was up 11 percent in the U.S.; the U.S. is also responsible for about half of the company’s revenues. The U.K. and APAC produced four percent organic growth and the EMEA region was flat.

Like many other firms, Next Fifteen credits the digital space for the positive outcome.

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OutCast’s Marooney Joining Facebook

Caryn Marooney, co-founder and CEO of The OutCast Agency, is joining Facebook in a newly-created position, director of technology communications, heading up outreach to engineers, technology influencers, bloggers, and other members of that community. She led the Facebook account for OutCast.

OutCast’s other co-founder, Margit Wennmachers, left the firm in June 2010 to join Andreesson Horowitz, a venture capital firm. The firm was sold to Next Fifteen for more than $10 million in 2005.

According to AllThingsD, Marooney has expressed confidence that “the firm was in good hands with its current team of top managers.” That team includes Alex Constantinople, partner and COO, who joined the firm just as it was rebranding late last year.

Guest Post: Four Digital Skills PR Pros Should Have

Digital is now a part of virtually every PR program and campaign. However, the level digital skill among PR pros, and even among PR pros within an agency, can differ.

Today’s guest post is from Next Fifteen CEO Tim Dyson. After the jump, he offers his suggestions about which digital skills all PR pros should have. Read more

Next Fifteen Communications Reports 2009 Fiscal Year Results

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London-based PR holding company Next Fifteen Communications (TXG) reported 2009 fiscal year results today. Revenues increased by 3.6% to £65.4m. Earnings per share dropped by almost 50% to 3.67p from 7.08p in 2008.

The company’s agency holdings include Text 100, BitePR and Outcast Communications, as well as communications research and consulting company Context Analytics (which resides within Text 100). Next Fifteen announced their acquisition of New York based M Booth & Associates on August 4th of this year.