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Posts Tagged ‘Next Fifteen Communications Group’

M Booth Unveils New Logo, Website

M Booth has a new logo (left) and a new website that includes a new look and new links to blogs, case studies, and other information. VP and creative director Andrew Rossi said in a statement, “Creative science is at the core of everything we do at M Booth. It was time that the look and feel of the M Booth brand and website match the bold, modern and creative thinking that we infuse into our client work every single day.”

And CEO Margi Booth said in a statement that “2010 was a year of tremendous growth for us” with new clients and a staff that has increased in size by 25 percent. “Our new branding matches the true creative spirit of our agency.”

M Booth is part of the Next Fifteen Communications Group. It was acquired in 2009.

After the jump, a side-by-side comparison of the new and old logos.

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Next Fifteen Reports 19 Percent Revenue Increase

Next Fifteen Communications Group, which counts Bite, Text 100, and The OutCast Agency among its firms, reported a 19 percent increase in revenues to £40.8 million (about $66.37 million, at today’s conversion rate) for the six months ending January 31, 2011.

Profits were also up 19 percent from £2.08 million in 2010 to £2.49 million (about $4.05 million) this year. Organic growth was up 11 percent in the U.S.; the U.S. is also responsible for about half of the company’s revenues. The U.K. and APAC produced four percent organic growth and the EMEA region was flat.

Like many other firms, Next Fifteen credits the digital space for the positive outcome.

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Next Fifteen Earnings Release Includes Acquisition Announcement

More good news on the earnings front: Next Fifteen Communications Group announced an 11 percent year-over-year revenue increase today. The company reported £72.3 million  (about $113.6 million using today’s exchange rates) in revenue for the year ending July 31, 2010, an increase from £65.4 million in 2009.

Next Fifteen’s five PR agencies are Text 100, M Booth & Associates, The OutCast Agency (recently rebranded),  Bite, and Lexis.

Among the accomplishments for the year, the press release highlights the acquisition of M Booth, the 55 percent acquisition of Upstream Asia to create Bite Asia, and the creation of the new digital consultancy Beyond.

Slipped in at the bottom of the release is the announcement that Next Fifteen has acquired an 85 percent stake in The Blueshirt Group, a San Francisco-based financial communications company that serves the technology sector.

In a statement, chairman Will Whitehorn said:

The Group has recovered well from the economic slowdown and has continued to invest in its future, while maintaining one of the most conservative balance sheets in the UK marketing services sector. It remains highly ambitious and believes it has significant opportunities for growth over the medium term, both through organic growth and selective acquisitions. This is evidenced by the announcement today of the acquisition of The Blueshirt Group, a financial communications company based in San Francisco.

Next Fifteen Opens Digital Shop After Acquiring Type3

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Next Fifteen Communications Group, the holding company of firms including Text 100, Bite, Outcast, M Booth and a number of others opened a dedicated digital consultancy Beyond (previously codenamed ‘Project Metal’), announced today.

The $115 million company purchased digital design and strategy firm Type3 a week ago, and is merging its 20 person staff with Context-Analytics, a 10 person research shop to form Beyond. Clients include Google, Genentech, Hilton Group and Virgin America. Beyond has staff in San Francisco and London, and will be opening a New York office within weeks.

According to spokesperson, the new firm will emphasize the disciplines of listening and influence more associated with PR firms, in concert with a three-prong earned, owned and paid media mix.

Like MDC, Next Fifteen has grown considerably through the constant acquisition of small firms with various marketing expertise.

RELATED: Next Fifteen CEO Tim Dyson: ‘Still Very Active’ With Acquisitions