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Posts Tagged ‘NFL’

Why PR Firms Should Never Go ‘Incognito’

Nancy Reagan NoYes, yes, NFL lovers. I hope you see what I did there. That bit of brilliance notwithstanding, PR agencies often dredge up the stereotypes in this business by not willing to ever say the classic Nancy Reagan safe word, “No!”

(And for you kids in the audience, Nancy Reagan was an important woman. Look it up.)

Many agencies are whoring out services to people who either don’t deserve the attention or just for esses-and-giggles because the challenge is fun. This time, it’s both.

Ladies and germs, NFL outcast and resident bully bigot Richie Incognito has a PR firm.

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Super Bowl Gives Great PR to a New Jersey Turnpike Road Stop

Despite the fact that everyone refers to Super Bowl XLVIII as the “New York Super Bowl”, it will actually take place in the great state of New Jersey.

The NFL wants to use this fact to further hype the event with an interactive multimedia NY/NJ Super Bowl “experience” page.

Screen Shot 2014-01-28 at 3.39.42 PM

Its virtual tour of pigskin-flavored tri-state landmarks stretches from Radio City Music Hall in Manhattan to MetLife Stadium in East Rutherford. Since this tour includes two states, there’s an additional stop in the Garden State, and it is quite literally a stop: the Vince Lombardi service area off the Jersey turnpike near Ridgefield.

Click through to see the location in all its glory.

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The NFL Wants You to Know That the Big Game Might Just Get Snowed Out


In the history of professional American football, only one game has been cancelled or delayed due to snow.

Despite this fact, the NFL is telling any sports writer who will listen all about the contingency plans it developed to address the infinitesimally small chance that this Sunday’s game gets cancelled or delayed because of the weather in New Jersey. We’re not into gambling, but if it’s time for ridiculous bets then we hereby declare that no marketing copywriter will try to recreate last year’s Oreo tweet.

Frank Schwab of Yahoo Sports suspects that all these headlines regarding the worst case scenario might just be the result of a little publicity trick played on the public by the NFL.

Could it be?

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The NFL Creates Its Own Narrative

So that was a good game last night, huh? Kind of a shame that people are talking about Richard Sherman‘s screaming match with Erin Andrews rather than, say, the 49ers’ dramatic final run, stopped at the last minute by Sherman’s own end-zone interception.

When we saw this clip of defeated San Francisco coach Jim Harbaugh quoting Ernest Hemingway, we thought of an older post on the Patriots’ Bill Belichick and his “keep it boring” approach to message management.

Belichcik coaches his players to stick to the script, win or lose, but something tells us certain coaches, and the league in general, enjoy this sort of drama. From USA Today:

“It’s been a long time since Super Bowl week has had a villain. Richard Sherman is going to be all too happy to play that role.”

Sports and politics: how different are they, really?

(H/T USA Today)

Get Ready, NFL: Chris Kluwe Hires a Lawyer Over Homophobia Claims

chris_kluwe3-620x412Chris Kluwe has gotten a lot of attention for claiming, with varying degrees of specificity, that the Vikings fired him due to his outspoken support of gay rights rather than his performance on the field.

We figured it might just be another quickly forgotten chapter in the culture wars, but he just proved that he’s serious by “lawyering up” for a battle with his former employer, saying “I want the truth to come out from the investigation, not in litigation”. He’s referring to the Minnesota Vikings organization’s ”independent investigation” into his claims.

Now, how worried should the team and the NFL be about this development?

The Twin Cities Pioneer Press writes that Kluwe’s former boss, special-teams coordinator Mike Priefer, ”has ‘vehemently’ denied making homophobic comments”, but check out his official response to the story after the jump:

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Former Punter Chris Kluwe Sticks His Foot in the NFL’s A**

Kluwe on Ellen

Because a picture of Kluwe giving the NFL Commish the middle finger would have been too easy

Ever heard armchair quarterbacks or those fantasy guys who forsake family and country for a good six hours every Monday night at the local wings and beer joint call punters “uncool,” “wimpy,” or even “not real football players?”

Of course you have. To wit, I challenge those dudes to give former Minnesota Vikings punter Chris Kluwe a call and tell him that. There is no question his latest actions to take on the evil empire known as the National Football League are nothing but “tough.”

ICYMI: Kluwe was the Vikings’ punter from 2005 to 2012. While he was only a decent “foot” in the league, he was known for one thing in particular—his ardent support for gay rights. When he was cut, Kluwe always said that he would write about his experiences.

Whelp, he did and the NFL is still asking itself how to spell “h-o-m-o-p-h-o-b-i-a.”

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The Super Bowl Will Force Times Square Into ‘Lockdown’ This Year

Get ready to address a whole lot of complaints from the notoriously friendly people of New York City, NFL!

Seems the old National Football League will install a 180-foot-long toboggan in the middle of Times Square to promote the 2014 Super Bowl, set to be played in historical East Rutherford, New Jersey. And yes, that means closing off  the area from 33rd to 48th streets to all traffic for an entire week. Here’s an artist’s extremely optimistic rendering:


Of course the event will be heavily patrolled by “police helicopters with special sensors to detect radiation on the ground”, bomb-sniffing dogs, more cameras than you can count and “ lots of radiation detection boats in addition to the usual complement of heavily armed cops.”

Sounds fun—and we can’t imagine any New York-based journalists writing articles about how annoying it is or posting pictures of the mayhem on Twitter.

We look forward to a detailed play-by-play analysis of all the (fake) snowball fights.

(H/T Gothamist)

Sonic Drive-In Feeds Chiefs and Redskins Fans Some Crow via Twitter

SonicSignIt’s no secret that I loathe politically correctiveness. People get too offended about too many things these days. In the words of a villainous philosopher, “Why so serious?” However, when it comes to the NFL, well … I’ll let you be the judge of this ballyhoo.

Full Disclosure: Sonic Drive-In is sheer greatness and I would adore to do PR for this company. (Call me?) However, to paraphrase a marketing slogan, “This is not how you Sonic.” Just look at the sign outside a Missouri Sonic, soak it in and more after the jump…

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The NFL Still Deserves Bad Press for Breast Cancer ‘Pinkwashing’

NFL breast cancer2As the month of October winds down it’s time to revisit what is becoming an annual controversy involving breast cancer, the National Football League and “pinkwashing.”

A year ago Business Insider reported that only 8% of the proceeds from the sale of the NFL’s “A Crucial Catch” breast cancer awareness products go to the American Cancer Society, and this year the same author followed up with a variation on the story, this time calling the total “shockingly small“. The league didn’t dispute these numbers but simply said that it raised a total of $3M from 2009 to 2012, which isn’t too terribly impressive for a business that expects to reach $25 billion in revenues by 2027.

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Which Beauty Brands Have the Best Breast Cancer Awareness Month Campaigns?


October is Breast Cancer Awareness Month, and while the NFL might not be as generous as we’d hope in donating to related causes, some beauty brands are. We’ve gathered a few dedicated companies listed by different publications to see which ones are going above and beyond on the breast cancer PR front.

The New York Times lists:

Lucille Roberts adds a few more:

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