Imagine for a moment that you work in the marketing/communications department at Nickelodeon, PBS Kids or any other huge kids’ brand. What better time to schedule your next big product rollout than right before Christmas! Need a strategic hook? Disguise your promo materials as educational tools—you can familiarize members of your target audience with your brand’s newest innovations while winning approval from their parents!
Think about it: As television ownership and cable subscription rates decline, parents “are increasingly putting mobile devices into preschoolers’ hands and laps”–which creates some great new promotional opportunities for brands that appeal to young kids.