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Posts Tagged ‘Nitasha Tiku’

Big Changes in Tech Journalism: ‘Fake Steve Jobs’ Is Your New Valleywag

Dan LyonsYesterday we learned of a couple of big changes in the Silicon Valley tech journalism game: the head of Valleywag is headed to The Verge and her replacement will be the writer/marketer formerly known as “Fake Steve Jobs.”

Nitasha Tiku, a seasoned reporter who has written for many pubs including New York magazine and BetaBeat (where she had the good humor to share her staff’s reactions to our post on “the world’s first Vine press release“), will be senior West Coast writer at the Vox property. Business Insider broke that news Thursday morning, and Re/code followed with a report that Dan Lyons, currently marketing fellow at HubSpot, will be her replacement.

In case you hoped that this move will mean a kinder, gentler Valleywag, think again: here’s what Lyons told us about 9to5Mac’s Apple PR reveal back in September:

“I have no problem with Apple being as manipulative as it possibly can. That is what PR is supposed to do, and Apple is very good at PR. The real culprits are the reporters and bloggers who play along.”

In other words, he does not play along.

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Coming Film She Started It Highlights Female Tech Entrepreneurs

You don’t have to be a big “Silicon Valley” fan to realize that the tech world currently suffers from a dearth of female stars. Many women within the industry–not to mention the PR firms that represent its biggest names–have addressed the issue: Rachel Sklar started the Change the Ratio group in 2010 and Nitasha Tiku of Valleywag recent published a New York Times op-ed hitting at the heart of the matter: encouraging girls to learn code.

Today, via Fast Company’s “Strong Female Lead”, we discovered that two journalists want to take the matter to the masses with their documentary film She Started It, which follows four female tech founders over a yearlong period.

The full piece is well worth a read. While we can’t imagine that a single documentary can bring dramatic change to an industry established in its ways despite its own love of “disruption”, She Started It will, at the very least, bring some much-needed attention to women following their own path in tech.

It could also be a powerful investor relations tool.

The Indiegogo campaign closed one year ago after raising nearly double its $10,000 goal total, and the trailer debuted online last month; the film is set for release in October.

Hiring Lindsay Lohan Is One Way to Get Attention for Your Startup

shutterstock_134672576-252x300“Stop clicking on Lindsay Lohan headlines” has been one of our New Year’s resolutions for nearly a decade now, but for some reason people still pay attention to a serial rehabber who aims to reinvent herself as a tech “person.”

And, as Valleywag‘s always-on-point Nitasha Tiku reports today, one particularly desperate startup is banking on her ability to win media mentions for its product.

There’s a hitch, of course: if Lindsay’s efforts to promote the Just Sing It app—which claims to allow users to “Instagram your voice” but makes no sense to us—work, she and her brother will earn stakes in the company.

We do like the note, which promises (emphasis ours) “an intimate, invite-only launch party” at Pravda complete with “an open premium bar” and, of course, photo ops with the Lindz.

One shameful Photoshop job and Lindsay’s choice to tweet in the third person are a bit more puzzling after the jump.

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