Over the past few years, a fair amount of controversy has surrounded Breast Cancer Awareness Month and many of its related campaigns — Susan G. Komen‘s PR troubles, the question of whether the disease suffers from “overawareness“, discussions about how fundraising dollars can best be used, and heated debate over the benefits and risks of screenings have landed related campaigns in a scrutinizing spotlight. While we aren’t going to delve into all of the debates here (because we’d never do the subject the justice this New York Times article does), we did want to share our two cents about a couple of campaigns we’ve come across this year that have either inspired “WTF moments” or at least made us wonder about their usefulness.

First, we’ve seen the below image pop up all over Facebook during the past two weeks. If you’ve seen it and didn’t bat an eye, or if you saw it and shared it, kindly take a second, closer look.

Facebook

Questionable use of capital and lowercase letters aside, what is with the first line? “Support Breast cancer.” Really? Not “support awareness”; not “support research”; not “support screenings”, but this ad would just have us support the disease itself?

Furthermore, what does “setting your tatas free” actually accomplish, other than making car rides, stairs and jogging uncomfortable? This just doesn’t seem to have been thought through all the way, and falls under the category of “Hey, it’s October — better do something booby-related whether or not it makes sense or helps anyone.” Read more