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Posts Tagged ‘North of Nine’

Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

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B-M Launches Global Energy Practice

Burson-Marsteller has launched a global energy practice, pulling from the expertise of 100 of the firm’s international consultants.

Using oil issues in the Gulf of Mexico and the nuclear energy issues in Japan as examples, worldwide CEO Mark Penn said in a statement, “With energy demand anticipated to rise 40% in the coming decades and energy challenges becoming more extreme, strategic communications will be even more vital to success.”

The practice will be led out of B-M’s Beijing office. Leadership for the practice will include Bob Pickard in Asia Pacific, Mike Lake in North America, Ramiro Prudencio in Latin America, Bill Royce in Europe, and Stephen Worsley in the Middle East.

B-M launched a new tech practice, North of Nine, a couple of weeks ago.

B-M Launches New Tech Agency

Burson-Marsteller has announced the launch of North of Nine, a tech agency that will be headquartered in San Francisco with offices in New York, Los Angeles, and Seattle. Jennifer Graham Clary will lead the firm as CEO, and there will be a staff of 25 including new hire Jay Marose, who will serve as creative director.

According to B-M, North of Nine is another tech firm option that will help clients avoid conflicts with companies on the B-M tech practice roster. The firm will operate on its own, but will join B-M’s list of firms that include Direct Impact, Proof Integrated Communications, and Penn Schoen Berland.