TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘NutriSystem’

Spin the Agencies of Record

Kraft Foods is seeking a firm as it prepares to spin off its snacks business, which is worth $31 billion. Brands include Oreo and Cadbury. The Holmes Report says five agencies are being considered; they will be making presentations to Kraft in London on Monday focused on product launches and snacking behavior. The decision will be made within two months.

Calysto Communications has been hired to provide global PR, social media, and media relations services to network performance management company SevOne. The firm will target Southeast Asia and Australia, Europe, North America, Latin America, and South Africa with its efforts. [via]

Nutrisystem has chosen Impression PR Partners as its AOR after a review. Impression Partners is a relatively new firm. [via PRWeek] *

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

Is Marketing for Men Moving in Another Direction?

Photo: Gillette

Charles Barkley is a new spokesperson for Weight Watchers. Football’s Terry Bradshaw is a new spokesperson for Nutrisystem.  New Orleans Saints quarterback Drew Brees shows his paternal side in this ad for Vicks. And now, Gillette is getting tons of press for its new “brand ambassadors”: actor/musician André 3000, filmmaker and actor Gael García Bernal, and actor Adrien Brody. Brody was also in fancy imported beer Stella Artois’ first Super Bowl ad last year, a departure from the usual Budweiser fare.

The three are repping for the Gillette Fusion ProGlide Styler, a new shaving tool that grooms artsy-fartsy facial hair like goatees and, as Brody’s mom calls his facial design, “the Three Muskateer.” What caught our eye, besides that very sleek promo image of the three above, is how it veers away from Gillette’s usual spokespeople, which have included Tiger Woods and tennis star Roger Federer doing sports stuff.

Read more