The project ran into some controversy recently when Brandon photographed an 18-year old New Yorker named Stella Boonshoft. Stella’s Body Love self-acceptance blog already had a significant online following when she ran into Brandon, but his decision to feature her intimate, underwear-only self portrait on his site increased the attention tenfold. In just over 12 hours, it attracted 270,000 likes, 10,000 shares and 2,600 comments—most supportive but some judgmental and dismissive.

The blog’s tone is unapologetic and somewhat confrontational: on her most-trafficked post, Stella writes “This is my body. Not yours…Meaning my size, IS NONE OF YOUR F*CKING BUSINESS.”

The duo’s viral success earned them an appearance on The Today Show, and this morning they talked to Savannah Guthrie about the trials and tribulations of virtual celebrity:

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New Career Opportunities Daily: The best jobs in media.

Media relies on basic principles and varied techniques. Today we’re focusing on seven tips–and what can happen when interviewees ignore them. As noted below, not everyone is as well-versed in handling the media as Joe Torre, (left) a former Major League Baseball manager.

Preparation is key since winging it is never a good idea. Interviewees need to wrap their heads around not only the core topics, but also the show, the interviewer and his or her questioning style. An example of what not to do? Herman Cain appeared completely clueless when asked about Libya during a video interview in Milwaukee last November, leaving several seconds of awkward, empty air time.

Keep answers brief, limited to quick sound bites. While Vice President Joe Biden is well known for his rambling remarks, the communicator in chief may need to heed this tip as well: During NYU’s Hospitality Investment Conference in June, NBC’s Chuck Todd predicted that President Obama may not win the first debate this fall, because [almost] no one has cut his remarks short during his term in office–and debates have strict time limits.

Beware softball questions. “What newspapers and magazines do you read?” is not a technically difficult question. Still, it was enough to trip up Sarah Palin during her now-infamous interview with Katie Couric during the 2008 Presidential election that was later parodied on SNL.

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New Career Opportunities Daily: The best jobs in media.