AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Ogilvy’

Ogilvy, MSLGroup and More Make HRC’s ‘Most LGBT-Inclusive’ List

HRC

Human Rights Campaign, the civil rights organization perhaps best known for championing same-sex marriage  and making the equality symbol go viral, released its report naming the “Most LGBT-Inclusive Places to Work” this week.

The list is very inclusive indeed — and it contains a fair number of PR firms and holding companies:

  • The Ogilvy Group
  • MSLGroup
  • IPG (which includes Weber Shandwick, PMK*BNC, Rogers McCowan, Spong, etc.)
  • Publicis Healthcare Communications

How did these businesses qualify?

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Spin the Agencies of Record

shutterstock_124925168

  • Brand USA stuck with Ogilvy as its AOR after a review. Brand USA is a group created by the Travel Promotion Act to help raise awareness of the US as a global tourist destination…with or without the help of Taylor Swift.

Read more

Roll Call: ABC News, FleishmanHillard, MWW, and More

ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients at his media relations/crisis management-focused firm. After Schneider’s departure, his former deputy Julie Townsend will run the ABC PR team.

FleishmanHillard opened its first Brazilian office in the country’s largest city, Sao Paulo, with the help of local communications holding company Groupo In PressJunia Nogueira de Sá, a veteran journalist with a history of performing communications work for both public and private entities in Brazil, has been appointed as managing director of FleishmanHillard’s operations in that country. Groupo In Press also involves public affairs and government relations services as well as In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).

Arthur Schwartz has joined MWW to serve as SVP/AD of the company’s corporate comms practice. Interestingly, the release describes Schwartz as “a Respected GOP Operative” while MWW CEO Michael Kempner is known for his work in Democratic circles. Schwartz will bring his experience working with clients in heavily regulated industries to bear on responsibilities including “strategic consulting and communications, government affairs, crisis management and litigation strategy,” which he will lead for MWW clients.

Read more

Ogilvy Survey: Social and Earned Media Are Inseparable

journalism 3

This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

Read more

Spin the Agencies of Record

shutterstock_115710517

Read more

Ogilvy Cannes Study: Behold the Power of Word of Mouth

can you hear me now

Can you hear my brand now?

A new study by Ogilvy, Google and TNS presented at this week’s International Festival of Creativity at Cannes ironically highlights the effect PR can have on ad campaigns as applied to brand perception and sales.

In short: word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.

Read more

Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills

Think you’re the exception to the rule and you can just check one text really quickly while driving and not miss a beat or put lives at risk? A few people in this Hong Kong movie theater probably thought so, too — that is, until this happened:

Mobile use is now the leading cause of death behind the wheel, and while most of us “know” that, it seems to be a difficult message to hammer home in PSAs. We’ve seen many heart-wrenching spots featuring loved ones of those killed in texting-related accidents, but no matter how true or deeply moving those ads are, they are still happening to other people.

Apparently recognizing this challenge, Volkswagen, in partnership with Ogilvy Beijing, came up with a way to make their PSA happen to the audience, rather than just play out in front of them. The (above) result is shocking, powerful and completely unforgettable. We imagine every person in that theater will think twice before checking a text while driving.

Spin the Agencies of Record

california-beach

  • Ogilvy‘s western division will handle PR duties for Energy Upgrade California, a self-described “energy management brand and marketing initiative” created by the state’s energy and utility commissions and the California Center for Sustainable Energy. Ogilvy began work on a rebranding project in February and will continue assisting the group in its noble attempts to help Californians better manage their own energy consumption–an effort that will occupy the minds behind all four area Ogilvy practices.

Read more

Unilever Is Cool with People Mocking Latest Dove ‘Real Beauty’ Campaign

Every brand wants to start a conversation, right? Unilever’s Dove has unquestionably scored one of the biggest media wins in recent years with its extended “Real Beauty” campaign by Ogilvy.

The latest spot, titled “Patches”, went viral faster than any of its predecessors. In an interview earlier this month, a branding expert told us it was an example for other brands to mimic.

And yet, with success comes criticism. As the ad got bigger, nearly every blog weighed in to knock it. EDGE Collective founder Ryan Aynes told us that the amplification of negative sentiments on social media made the backlash look larger than it actually was, but plenty of people still disapprove.

This parody of the spot isn’t the funniest thing you’ll see this week, but it does summarize the complaints made against Dove:

As our headline reads, however, Unilever is totally cool with it.

Read more

Industry Responds to Financial Times ‘PR Is a Waste of Money’ Piece

vintage_newsroom

The week’s most-discussed article was this one, by Emma Jacobs of Financial Times, which imagines a corporate world free from the “bland message[s]” of “spin-doctors” who “[drum] up controversy simply in order to increase their fees.”

Her overly emphatic point is that certain top financial executives like Warren Buffett prefer to speak directly to journalists and shareholders (though they all have personal assistants). The killer quote, delivered by an unnamed British tech comms director:

“I have no idea what [PR does] for us.”

…and it keeps going.

Read more

NEXT PAGE >>