TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Ogilvy’

Industry Responds to Financial Times ‘PR Is a Waste of Money’ Piece

vintage_newsroom

The week’s most-discussed article was this one, by Emma Jacobs of Financial Times, which imagines a corporate world free from the “bland message[s]” of “spin-doctors” who “[drum] up controversy simply in order to increase their fees.”

Her overly emphatic point is that certain top financial executives like Warren Buffett prefer to speak directly to journalists and shareholders (though they all have personal assistants). The killer quote, delivered by an unnamed British tech comms director:

“I have no idea what [PR does] for us.”

…and it keeps going.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Roll Call: Lippincott, Ogilvy, Slice Communications and More

Lippincott announced the promotions of both Fabian Diaz and Allen Gove, to the position of senior partner. As senior partner in Lippincott’s Experience Innovation practice, Diaz will continue to design breakthrough experiences, innovations and branded environments. Over his 14-year career at Lippincott, his expertise in developing design strategy and frameworks has led to award-winning design systems for his clients. Gove’s promotion to senior strategy partner comes after seven years of excellent client work in brand strategy development, including positioning, naming, brand architecture and activation. Gove provides vital guidance on some of the toughest challenges facing the healthcare industry and will continue to help redefine healthcare branding during his next phase at Lippincott. He has also been a key contributor to the strategy team’s recruiting and mentoring efforts. (Release)

Ogilvy hired Michele Anderson as managing director of its Chicago office. Anderson most recently served as director of Ketchum Atlanta, where she handled day-to-day operations; before that she ran the agency’s South Africa affiliate Magna Carta for 15 years. She will relocate to Chicago and begin her new role on April 1, reporting to Robert Mathias, Ogilvy PR North America CEO. In the new role, Anderson will work closely with the global Ogilvy organization as well as its Chicago marketing and advertising wings to oversee client accounts, financial performance, business development and talent/office operations in order to guide growth and strategic direction. (Release)

Public relations and social media agency Slice Communications, LLC, announced that it has hired Jenni Glenn as a public relations account supervisor. Glenn joined Sprout (NBCUniversal’s preschool television channel) in 2006 and spent the next seven years as head of communications for the network, most recently in the role of vice president of communications and marketing. While there, she acted as the network’s main media spokesperson and was a member of the senior executive team for Sprout, handling all internal and external communications, show publicity, talent relations, social media, crisis communications, prosocial and viewer services. Prior to joining Sprout, Glenn worked in various executive and manager-level communications positions at the Miss America Organization, QVC, Inc., CDNOW, Inc., and Milan Entertainment. (Release)

Read more

Roll Call: MWW, Peppercomm, Ogilvy and More

MWW announced that Katie Myles has joined the firm’s Chicago office as vice president, consumer lifestyle marketing. Myles brings more than a decade of experience in integrated marketing communications and Millennial and family marketing, as well as experience working with wellness programs and major partnerships. In her new role at MWW, Myles will serve Chicago’s consumer and technology clients, while also growing the firm’s award-winning Health and Wellness practice. Prior to joining MWW, Myles served as senior account supervisor for the consumer marketing team at Edelman’s Chicago office where she acted as project manager and team leader for the National Dairy Council, one of Edelman’s largest clients. (Release)

Peppercomm promoted Jacqueline Kolek to the role of managing director. Kolek leads high-level client counseling across a diverse group of accounts and established the firm’s social media and digital offerings. She has deep expertise in helping clients in the B2B space and those in highly-regulated industries to leverage integrated communications offerings to drive business goals. Kolek, a partner with the company, has been with Peppercomm for 14 years, joining the firm as an account supervisor. Since then, she has won and grown multiple accounts in the financial services and business-to-business/industrial sectors. She also helped design Peppercomm’s CrisisRx service offering, where she leads crisis simulation and preparedness workshops with clients to develop and test crisis processes. (Release)

Read more

Roll Call: Ogilvy, Telemundo Media and M Booth

Ogilvy Public Relations announced that Rachel Caggiano, senior vice president of Social@Ogilvy has been promoted to executive vice president, North America head of content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency. In her new role, Caggiano will direct the expansion of Ogilvy PR’s work in content marketing, emphasizing the distinct role that content plays in public relations, building reputation, establishing thought leadership, and driving advocacy. She will leverage her talents as an innovator in digital communications and her experience as a global manager of the paid, owned, earned media approach to design custom content marketing solutions for new and existing clients across North America. Since joining Ogilvy PR in 2007, Caggiano was a founding member who helped spearhead the rapid growth of the agency’s social media offering, (then 360 Digital Influence) Social@Ogilvy. (Release)

Telemundo Media announced the promotion of Allan Infeld, an industry veteran in media marketing and business development, to vice president, Client Development. Infeld had previously served as director, Client Development, Telemundo Media since joining the company in March 2013. In his new role, Infeld will work closely with internal stakeholders and business units to oversee all new client development for Telemundo Media. He will be responsible for identifying new ad categories and initiating and maintaining conversations with key advertisers. Infeld joined Telemundo Media in March 2013 as director, Client Development, where he worked with a variety of clients within the pharmaceutical space. Previously, Infeld was vice president, Client Development & Ad Sales, New Business Group at Univision Communications Inc.  (Release)

Read more

Industry Vets Launch Clear Agency

Screen Shot 2014-01-17 at 2.53.12 PM

  • Andrew Graham is a PR vet who most recently worked with Greentarget as a senior associate and consultant; he’s also written a guest post or two for a certain PR blog you may have read.
  • Jeremy Bridgman has experience in both the communications and restaurant industries, working in accounts with Waggener Edstrom, Ogilvy and others and helping to launch Williamsburg’s Two Door Tavern.

The reason we mention them, of course, is that they just launched their own agency this week: Clear.

As Graham tells us today, the two decided to strike out on their own back in August and spent the next few months drawing upon their experience in the field to define their approach with a few basic principles, first and foremost that traditional media relations work is “unsustainable.”

What will make Clear stand out?

Read more

Spin the Agencies of Record

shutterstock_76636684

Minneapolis-based Haberman will be AOR for Charity Aware, a “service initiative dedicated to inspiring youth to give back”. Haberman will help the org remake its website and develop new strategies for connecting teen volunteers with relevant area charities.

We can only hope that this partnership reaches teens who are more generous with their time than we were.

____________________

Read more

Meet PR’s Diversity Problem

shutterstock_107994005First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).

According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.

The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”

The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.

The United States faces a very similar challenge.

Read more

Hey, Ladies: Now You Really Can Make ‘The Girls’ Talk…or Tweet

Nestlé Tweeting Bra2In the classic American date movie Die Hard, Bruce Willis opined that “technology stopped with frozen pizza.”

After seeing this story on Mashable, we think he may be onto something – iPods, Pads and Phones notwithstanding, this is a cup of insanity.

This one goes out to the ladies [cue classic soul music and the lava lamp] as we introduce the Tweeting Bra.

[Record scratches. Lamp hardens and catches fire.]

Read more

The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

Read more

Enroll in the ‘Public Relations Intensive’ Workshop and Get a FREE Webcast

Want to master the PR game with an intensive four-week course sponsored by Mediabistro?

From today until Thursday, September 12th at noon, you can enroll in Public Relations Intensive or any other Mediabistro class and you’ll be entitled to participate in the webcast of your choice (a $49 value) for FREE!

What will this course involve? You’ll attend keynote sessions with featured speakers from Ogilvy, PKPR and other firms throughout the industry that cover topics from Crisis Comms to Pitching in the digital age. You’ll also receive regular homework assignments related to the topic of the week, receive one-on-one feedback from advisors in small homework groups, and get the opportunity to network with PR professionals from around the country.

Just enroll and use promo code WEBCAST at checkout. Remember, the promo expires Thursday 9/12/13 at 11:59pm ET.

Click here to read more about Public Relations Intensive and click here for more of Mediabistro’s Fall classes.

NEXT PAGE >>