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Posts Tagged ‘Ogilvy PR’

Ogilvy: Social Media Was Key to the Success of the HeForShe Campaign Launch

Most of the people who have been on the Internet over the past few days (that would be most of the people) know that the UN Women‘s HeForShe campaign launched this weekend. Ogilvy PR, which worked on the media effort to launch the campaign, says social media played a big role in getting the word out.

“Social media really drove it,” said Jen Risi, MD of Ogilvy Media Influence and North American head of media relations for the firm.

According to numbers Ogilvy sent our way, HeForShe saw an 82 percent increase in Twitter followers within 24 hours of the Saturday launch, a 305 percent increase in Facebook likes, and a 3,500 percent increase in Instagram followers.

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Ogilvy Promotes Chairman Christopher Graves, CEO Stuart Smith


This morning Ogilvy PR announced the promotion of two key agency veterans: Christopher Graves and Stuart Smith.

Graves, who had been the firm’s global CEO since 2009, will now hold the newly- created title of Chairman; Smith, who served as CEO of Ogilvy worldwide in London, will assume Graves’ former role.

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Roll Call: Ogilvy, Hill+Knowlton, Siegel+Gale and More

Ogilvy PR appointed Jennifer Banovetz to the position of SVP/brand marketing director effective August 4th. Banovetz, who most recently served as SVP of consumer brand practice at Edelman Los Angeles, will remain in the L.A. area to “oversee the growth and strategic direction of the firm’s work with major consumer accounts” on the West Coast while also working with other clients across the nationwide brand marketing practice. To the new role she brings more than 15 years of experience in brand communications for clients like Nestlé, Dogswell, Lululemon, Movember and Volkswagen of America; her resume includes stints at Cohn & Wolfe and an in-house position at Mazda. (Release)

Hill+Knowlton‘s Canadian operations announced the appointment of Mona Gauvreau as VP of its Ottowa public sector communications team. While Gauvreau has a fairly extensive history with H+K, this new position marks something of a return home: over the past year, she was general manager of the agency’s Dubai office after serving in the VP capacity in Calgary from 2011 to 2013. Gauvreau also held a VP position at H+K from 2004 to 2007; in her latest role she will handle  crisis communications, media relations, issues management, message development, community relations and event planning for Canadian clients. (Release)

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Spin the Agencies of Record


Konami Digital Entertainment named L.A./New York/San Fran agency Bender/Helper Impact as its North American PR AOR.

This isn’t the first time the two parties have worked together. Bender/Helper, which has developed a specialty in the gaming sector, also represented Konami in North America from 1997 to 2011, helping to promote classics like Metal Gear Solid and DanceDanceRevolution.

The new signing came right after Konami announced a new president, and the agency will work to increase awareness of new and forthcoming sequels to those very classics: Metal Gear Solid V: Ground Zeroes, Castlevania: Lords of Shadow 2, DanceDanceRevolution: Classroom Edition, etc.

While we’re slightly disappointed to see no new Contra titles on the list, we do appreciate the impossibility of improving upon perfection.


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Roll Call: Ogilvy, Hill+Knowlton and More

Ogilvy Public Relations announced that Jennifer Risi, executive vice president, Ogilvy Media Influence and director, Content Creation, has been promoted to managing director, Ogilvy Media Influence and head of North American Media Relations effective immediately. In her new role, Risi will work closely with all North American office heads to deepen the operational excellence of Ogilvy’s media network and to enhance the resources available to clients at the local and national levels. Risi will continue to lead a specialist group providing high-level global media counsel and strategic direction to some of Ogilvy’s largest national and global clients. She will also collaborate with Ogilvy & Mather’s marketing disciplines to identify and support media, content and business development opportunities. Risi joined Ogilvy PR in 2011, and for the past three years, has built a robust media relations expertise and New York-based team that supports clients across the agency’s diverse practices with a range of services including global media strategy, CEO and executive visibility, nation branding, and issues management. (Release)

Hill+Knowlton Strategies has appointed Tali Mackay, a PR vet currently serving as SVP of the firm’s healthcare practice in L.A., to lead its entire U.S. healthcare practice. Mackay doesn’t just bring more than 20 years of communications experience to the role; she was also a registered nurse and public health nurse who completed undergraduate work at University of California at Berkeley and earned her Master of Science in nursing (administration) from San Francisco State University before beginning her comms career in Genentech’s Regulatory Affairs department and moving on to VP of global comms at Baxter BioScience before joining H+K. She takes the helm from David Bowen, who will now “return his whole focus to the global practice he leads.” (Release)

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Roll Call: Ogilvy, Porter Novelli and Stanton & Company

Ogilvy Public Relations announced that Jennifer Wayman, MHS, Ogilvy Washington’s executive vice president and group director of Social Marketing, has been promoted to managing director of US Social Marketing effective January 1, 2014. In her new role, Wayman will work with Robert Mathias, Ogilvy PR’s North American CEO, to grow the agency’s social marketing expertise across the agency’s US offices and apply best practices of behavior change to new and existing clients. Wayman started her career as an intern with Ogilvy PR in 1990, as the social marketing practice was just beginning. Since 2003, she has been serving as the leader of the Social Marketing group in the agency’s Washington, DC office. (Release)

Porter Novelli announced that Brad MacAfee, senior partner and managing director of the agency’s Atlanta office, has been appointed president, North America, effective January 1, 2014. In this role, MacAfee will be responsible for the growth, profitability and talent development of Porter Novelli’s ffices in the U.S. and Canada. He will continue leading the agency’s successful Atlanta office. During his tenure, MacAfee has served as Global Technology practice leader, interim managing director of the San Francisco and Chicago offices, and has been a member of the firm’s diversity initiative. Today, MacAfee is a member of the agency’s executive committee and talent advisory board, and serves as executive client leader for clients in the technology, health care, and government sectors. (Release) Read more

Roll Call: Edelman, Ogilvy, King + Company and More

Edelman announced the appointment of Glenn Engler as global chief of staff and director of corporate strategy. Engler will serve as chief of staff to president and CEO Richard Edelman, and assume the newly created role of director of corporate strategy, in which he will manage advancement of the firm’s strategic planning process. Engler also will work closely with Edelman’s 10-member executive committee to forge new working relationships and synergies across the organization. He will report to Richard Edelman and work closely with Matthew Harrington, global chief operating officer, and Victor Malanga, worldwide chief financial officer. Engler most recently served as CEO of Digital Influence Group, which he helped turn into one of the largest stand-alone social media creative agencies in the U.S. through its work with brands including IBM, GE, AT&T, Glidden Paints and Reebok. Prior to that, he was president of Digitas’ Boston operation, where he oversaw 900 people across the Boston, Detroit, and Atlanta offices. During his ten years at the digital agency, he served as senior advisor to C-level executives for brands such as General Motors, AFLAC, Home Depot, OnStar and Goodyear. (Release)

Also at Edelman, Jeremy Tunis will join its Los Angeles Public Affairs practice as vice president, effective immediately. Tunis brings more than 12 years of experience spanning public policy advocacy, law, political campaigns, strategic planning and corporate relations. He will report to Sara Jones, managing director for the Western Region’s Public Affairs and Crisis & Risk Management practices. Tunis was previously director of Practice Integration, Client Engagement & Public Affairs at Burson-Marsteller, where he was responsible for formulating business development strategy and oversaw client service teams across a number of sectors including travel/leisure, technology, energy, consumer products and non-profits. His team’s pro bono work with the United States Holocaust Memorial Museum garnered the 2012 Gold Sabre Award for Educational & Cultural Institutions. He also specializes in planning and executing successful thought leadership and stakeholder programs with policy, civic and business organizations. Earlier at Burson, he served as chief of staff to the former Worldwide President and CEO. (Release)

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Roll Call: Ogilvy, The Associated Press, and More

Ogilvy Public Relations announced that Dr. Jennifer Scott, global managing director, strategy+planning, will  now serve as the agency’s New York office gead, effective immediately. In Dr. Scott’s new position, she will work closely with the New York office’s practice group heads on overseeing client accounts, business development, talent and office operations. Dr. Scott previously served as global MD, strategy+planning, in which she led a cross-disciplinary team of senior practitioners who consult with clients to elevate strategy, creativity and campaign excellence. Dr. Scott joined the agency in 2006 as managing director, insights & research. In this role, she worked across a spectrum of industries and geographies providing counsel to clients on using research to inform reputation management and crisis response, strengthen new and established brands, advocate for public policy initiatives, inspire behavior change and measure the effectiveness of campaigns. Prior to joining Ogilvy PR, Dr. Scott was president of StrategyOne, Edelman’s specialist research company.(Release)

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Roll Call: Ogilvy, New York Road Runners and Beacon Advisors, Inc.

Ogilvy Public Relations (Ogilvy PR) welcomes six vice presidents to its New York office: Charlotte McLaughlin joins the Corporate Affairs Group as vice president, bringing extensive experience in investor relations and advisory to support multiple accounts. Alisha Marks Tischler joins the New York Media Influence team as a vice president, leading strategic media relations initiatives and executive positioning for Ogilvy PR’s clients across all practices. Melissa Ng, vice president, brings more than eight years experience in change management, training development and organizational effectiveness and design to Ogilvy Impact, Ogilvy PR’s employee engagement practice. Kara Golub joins the Healthcare Practice as vice president, providing strategic communications counsel for a variety of clients. Linda Ruckel, vice president, brings a deep expertise to Ogilvy PR’s Healthcare Practice in developing and implementing strategic programs for leading healthcare companies, government agencies and internationally recognized medical centers. Christopher Wahlers joins the Healthcare Practice as vice president, bringing 12 years experience in developing strategic planning and programming for companies and brands within the health sector. (Release)

Chris Weiller has been named vice president, media and public relations, of New York Road Runners, effective October 7th. Chris will join the senior leadership team that reports to Wittenberg. In his new role, Weiller will craft and execute the organization’s media and public relations strategies and proactively manage all PR initiatives on behalf of NYRR. Weiller comes to NYRR from the U.S. Fund for UNICEF, where he led the sports marketing efforts for the world renown children’s humanitarian organization. (PR Week)

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Spin the Agencies of Record

Fast sex, like fast food, is cheap, but it doesn’t nourish the body – or the soul. – Suzanne Fields

Burger King has selected Alison Brod PR, an indie lifestyle shop, as its Agency of Record. Alison Brod will help Burger King implement ambitious steps to market to women (the agency already has a robust list of-female focused brands in its portfolio).

Before machines the only form of entertainment people really had was relationships. – Doug Copeland

Los Angeles based entertainment agency Industry Public Relations (IPR) has merged with New York City lifestyle and events agency LuxeLife Media (LLM). IPR, a boutique entertainment public relations firm ran by Tracy Nguyen and Kisha Maldonado-Madrid, has expanded the agency and the firm’s east coast presence by partnering up with LuxeLife Media founder Christina Rice.

Operating under one name, LLM clients have folded into the Industry Public Relations roster. In addition, IPR has added VIBE Media to its growing client roster, serving as AOR for the iconic publishing brand as it celebrates its 20th year anniversary. Under the new merger, Rice will lead the east coast operations and Nguyen / Maldonado-Madrid will continue to lead the west coast operations.

When I tour, I stuff fridges full of organic food and stick to that. – Avril Lavigne

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