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Posts Tagged ‘Ogilvy & Mather’

10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

wikipedia-logo

One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

PSA Turns Passed-Out Drunks into Human Billboards

If you thought the ritual of writing shaming, embarrassing things on passed-out drunk people was relegated to college parties, you’d be mistaken. Now two major ad agencies in Japan are doing virtually the same thing, but for a good cause.

In partnership with Yaocho, one of the biggest bar chains in Tokyo, Ogilvy & Mather and Geometry Global have created a campaign aimed at discouraging Japanese citizens from getting so blitzed that they pass out and sleep in the streets. And what better way to dissuade such behavior than creating a shaming, public spectacle out of those who fail to excercise better judgement?

Such unfortunate, inhibriated individuals are marked with the hashtag #NOMISUGI, which translates to “too drunk,” and surrounded by a square of white tape. All over Japan, passersby have been Instagram-ing images of these human billboards, creating a viral PSA of sorts. While we agree with AdWeek that it’s difficult to tell whether these individuals truly draped themselves so horrendously on subway staircases and on sidewalks or whether the scenes have been staged, the campaign still sends a clear message: Behave, or risk becoming our next literal poster child for poor decision making.

Just some food for thought to get your weekend off to a somewhat-honorable start…

The Multifaceted Asian Consumer Market

Uniqlo Store SoHo Mannequins1 Cropped“Overall Asia is a market in flux, with radical changes and an influx of tech and global brands. It creates a society where consumers are being pulled in different directions”, said Bernd Schmitt. Not only are there distinctions between developed and emerging Asian countries, but he noted it’s also important not to generalize or stereotype Asian consumer and cultural trends.

Schmitt’s perspective is based on extensive experience living, working and traveling throughout Asia. He’s a visiting professor at Singapore’s Institute on Asian Consumer Insight (ACI) and professor at New York’s Columbia Business School. He recently spoke at an event in New York about his latest book, The Changing Face of the Asian Consumer. Joining him were panelists Colin Mitchell, Ogilvy & Mather’s worldwide head of planning, and Brian Buchwald, CEO/co-founder of Bomoda, a marketplace for Chinese consumers to purchase premium global brands.

The main takeaways focus on the interplay of economic, cultural, brand and market factors.

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Ogilvy & Mather Signs Tiffany & Co.

tiffany-and-co-torontos-tiffanybloor-004This morning Ad Age scooped the news that Tiffany & Co.’s global agency search is over: Ogilvy & Mather will serve as its creative AOR.

Reports focus on the traditional advertising aspects of the deal, which follows the company’s appointment of a new design director and a third quarter marked by rising sales around the world. The news is made more significant by the fact that Tiffany’s famously keeps most of its operations in-house, and our sister site AgencySpy notes that Ogilvy will handle print, video and digital “in tandem with the latter’s in-house marketing team”; Ogilvy CMO Lauren Crampsie told Ad Age “we are honored to be selected as [Tiffany's] trusted marketing partner.”

The move will inevitably affect PR as well, though: pending challenges include familiarizing new markets with the Tiffany name and helping the brand continue its vigorous defense of its own intellectual property rights (which famously include its own trademarked color).

In other words, there will be quite a bit of communications work ahead for everyone associated with one of the world’s best-known fashion names.

Huggies Pregnancy Belt for Men Lets Dads Feel Their Babies Kicking

Just in time for Father’s Day, Huggies and Ogilvy & Mather Argentina have made a belt for fathers-to-be that allows them to feel their unborn baby’s movements. The device was created as the focal point of a video greeting card released by the agency in celebration of Dad’s special day.

Here’s how the belt works: One belt is worn by the expectant mom, and contains electronic sensors that detect the baby’s movements in the womb. The signals picked up by mom’s belt are then then wirelessly transmitted to the band strapped around dad’s belly. LED lights and small motor vibrators create visual patterns and short, strong impulses to let the father feel and see the baby move in almost-real time.

Eric Bruner, a spokesman for Kimberly-Clark, parent company of Huggies, told TODAY Moms, “We think it’s a new and different way for dads to experience the emotions of pregnancy and it’s certainly worth highlighting in this special time of year.”

While we think this is a totally awesome concept and were very moved by the sight of men getting teary-eyed with wonder while wearing the belt, we were really bothered by the first line of the commercial, a grudging-sounding “pregnancy was always about her. That’s why at Huggies, we did something special to compensate fathers.”

It makes it sound as if women purposely stole all the glory (and discomfort and pain) of baby-making just so that we could bask in the spotlight. So Huggies, heroically leveling the playing field, decided to offer a way to let pregnancy-hogging women share the joyful and magical part of the experience. But morning sickness, ankle-swelling and labor? We can keep those. Read more

Roll Call: Social@Ogilvy, VPE Public Relations, MillerCoors, and More

Social@Ogilvy–a new Ogilvy & Mather practice created to connect the agency’s global social media experts and deliver solutions across all areas of business–appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta managing director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients. (Release)

VPE Public Relations announced the hiring of Veronica Rodriguez as account director as the organization expands its East Coast operations. In her new role, Rodriguez will oversee the Verizon Wireless account and expand the agency’s business on the East Coast. She will be based in New York. Rodriguez previously served as a senior PR and social media manager at Hispanic PR and advertising agencies in New York. (PRWeek)

MillerCoors has appointed Rudy Rodriguez senior director for multicultural marketing. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. According to a MillerCoors memo, Rodriguez will be responsible for “leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences.” (AdAge)

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Roll Call: Edelman, Outreach Strategies, Ogilvy & Mather, and More

Edelman has named Sara Jones executive vice president and group head for Edelman Los Angeles‘s Public Affairs practice. Jones specializes in crisis and issues management, devising strategy to mitigate complex, high-risk situations for clients, with particular expertise in litigation, regulatory communications and labor relations. (Release)

Outreach Strategies, LLC has announced the hire of Angela Bonarrigo as Senior Vice President. Bonarrigo had been Director of the Washington, D.C., office for Ceres. In her new role, Bonarrigo now directs the development and implementation of strategic communications and advocacy campaigns designed to promote positive environmental outcomes. (Release)

Ogilvy & Mather has integrated Ogilvy Public Relations‘ healthcare practice with its global healthcare marketing communications group, Ogilvy CommonHealth Worldwide. It appointed Kate Cronin, who has led Ogilvy PR’s New York office and also serving as global healthcare practice leader, to oversee the integration of the PR unit into the new offering. She will also sit on Ogilvy CommonHealth’s global board. (PRWeek)

John Flinn has been named VP of publishing operations at Zumobi. He had been director of monetization at MSN. (mb)

O&M Launches Social@Ogilvy

Ogilvy & Mather, one of the sponsors of Social Media Week (which starts today), has used the occasion to launch Social@Ogilvy, a global practice that brings together the company’s digital experts across companies and around the world.

The division began with Ogilvy PR and now spans across marcomms, sales, and other areas. There are 550 social media experts and another 4,000 digital experts working within the group. John Bell, who is delivering an #SMW12 keynote as we type, is the global MD of Social@Ogilvy, working out of the group’s HQ in New York. Christopher Graves, CEO of Ogilvy PR Worldwide and Gunther Schumacher, COO of OgilvyOne are among the others heading the division.

After the jump, we’ve got a Slideshare deck from the group called “Does investing in social media create business value?” And you can click here to check out the Social@Ogilvy blog.

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O&M Creates Video Specialty For More Consumer Engagement Opportunities


Weiden & Kennedy and ESPN created this video, a spoof of the viral video “Evolution of the Touchdown Dance” in honor of today’s big football news. [via AgencySpy]

Ogilvy & Mather has launched a specialty group dedicated to taking consumer engagement via video to the next level. The advanced video practice will be led by Robert John Davis who joined the firm in 2008 after stints at Rainbow Media and MTV, where he was the network’s first EP of convergence.

The practice will focus on creating content, video SEO, production and distribution across platforms, and measurement. Talking to MediaPost, Davis said, “As advanced video opportunities continue to grow across mobile and device-oriented experiences, maximizing this channel is vital for a brand’s success.”

Add this to the ever-growing “gray area” that’s been developing for years between advertising and PR. Furthermore, it shows that advertising continues to plant its flag in video communications beyond the 30-second spot.

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Ogilvy Partners with Chicago Ideas Week

Ogilvy & Mather has partnered with Chicago Ideas Week (CIW), an event focused on ideas and innovation. This is the first year for the now annual week-long conference. CIW will take place October 10 through 16.

O&M with help from Ogilvy PR will handle the marketing for the event, including public relations, social media outreach, and advertising.

“Without a doubt, public relations, word-of-mouth and digital communications have a central and leading role in the launch of this amazing, new program in Chicago,” said Ogilvy’s Nathan Friedman.

He added that Ogilvy PR will have a lead on the project who will work with the other disciplines to “provide the right expertise.”

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