Ogilvy & Mather - PRNewser

Roll Call: Social@Ogilvy, VPE Public Relations, MillerCoors, and More

Elizabeth S. Mitchell — Wed, 24 Oct 2012 11:49:33 +0000

Social@Ogilvy–a new Ogilvy & Mather practice created to connect the agency’s global social media experts and deliver solutions across all areas of business–appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta managing director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients. (Release)

VPE Public Relations announced the hiring of Veronica Rodriguez as account director as the organization expands its East Coast operations. In her new role, Rodriguez will oversee the Verizon Wireless account and expand the agency’s business on the East Coast. She will be based in New York. Rodriguez previously served as a senior PR and social media manager at Hispanic PR and advertising agencies in New York. (PRWeek)

MillerCoors has appointed Rudy Rodriguez senior director for multicultural marketing. Mr. Rodriguez comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. According to a MillerCoors memo, Rodriguez will be responsible for “leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences.” (AdAge)

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Roll Call: Edelman, Outreach Strategies, Ogilvy & Mather, and More

Elizabeth S. Mitchell — Fri, 14 Sep 2012 10:28:26 +0000

Edelman has named Sara Jones executive vice president and group head for Edelman Los Angeles‘s Public Affairs practice. Jones specializes in crisis and issues management, devising strategy to mitigate complex, high-risk situations for clients, with particular expertise in litigation, regulatory communications and labor relations. (Release)

Outreach Strategies, LLC has announced the hire of Angela Bonarrigo as Senior Vice President. Bonarrigo had been Director of the Washington, D.C., office for Ceres. In her new role, Bonarrigo now directs the development and implementation of strategic communications and advocacy campaigns designed to promote positive environmental outcomes. (Release)

Ogilvy & Mather has integrated Ogilvy Public Relations‘ healthcare practice with its global healthcare marketing communications group, Ogilvy CommonHealth Worldwide. It appointed Kate Cronin, who has led Ogilvy PR’s New York office and also serving as global healthcare practice leader, to oversee the integration of the PR unit into the new offering. She will also sit on Ogilvy CommonHealth’s global board. (PRWeek)

John Flinn has been named VP of publishing operations at Zumobi. He had been director of monetization at MSN. (mb)

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O&M Launches Social@Ogilvy

Tonya Garcia — Mon, 13 Feb 2012 10:57:00 +0000

Ogilvy & Mather, one of the sponsors of Social Media Week (which starts today), has used the occasion to launch Social@Ogilvy, a global practice that brings together the company’s digital experts across companies and around the world.

The division began with Ogilvy PR and now spans across marcomms, sales, and other areas. There are 550 social media experts and another 4,000 digital experts working within the group. John Bell, who is delivering an #SMW12 keynote as we type, is the global MD of Social@Ogilvy, working out of the group’s HQ in New York. Christopher Graves, CEO of Ogilvy PR Worldwide and Gunther Schumacher, COO of OgilvyOne are among the others heading the division.

After the jump, we’ve got a Slideshare deck from the group called “Does investing in social media create business value?” And you can click here to check out the Social@Ogilvy blog.

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O&M Creates Video Specialty For More Consumer Engagement Opportunities

Tonya Garcia — Mon, 25 Jul 2011 16:50:44 +0000

Weiden & Kennedy and ESPN created this video, a spoof of the viral video “Evolution of the Touchdown Dance” in honor of today’s big football news. [via AgencySpy]

Ogilvy & Mather has launched a specialty group dedicated to taking consumer engagement via video to the next level. The advanced video practice will be led by Robert John Davis who joined the firm in 2008 after stints at Rainbow Media and MTV, where he was the network’s first EP of convergence.

The practice will focus on creating content, video SEO, production and distribution across platforms, and measurement. Talking to MediaPost, Davis said, “As advanced video opportunities continue to grow across mobile and device-oriented experiences, maximizing this channel is vital for a brand’s success.”

Add this to the ever-growing “gray area” that’s been developing for years between advertising and PR. Furthermore, it shows that advertising continues to plant its flag in video communications beyond the 30-second spot.

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Ogilvy Partners with Chicago Ideas Week

Tonya Garcia — Wed, 01 Jun 2011 12:52:43 +0000

Ogilvy & Mather has partnered with Chicago Ideas Week (CIW), an event focused on ideas and innovation. This is the first year for the now annual week-long conference. CIW will take place October 10 through 16.

O&M with help from Ogilvy PR will handle the marketing for the event, including public relations, social media outreach, and advertising.

“Without a doubt, public relations, word-of-mouth and digital communications have a central and leading role in the launch of this amazing, new program in Chicago,” said Ogilvy’s Nathan Friedman.

He added that Ogilvy PR will have a lead on the project who will work with the other disciplines to “provide the right expertise.”

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Spin the Agencies of Record

Tonya Garcia — Thu, 14 Apr 2011 11:40:16 +0000

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

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Ogilvy & Mather Launches New York-Based China Practice

Tonya Garcia — Tue, 12 Apr 2011 17:37:47 +0000

Ogilvy & Mather has launched a China practice, which will be based in New York and have close ties to leaders of Ogilvy PR.

The China practice will be led by Lyndon Cao, former GM of China’s English-language publication China Daily. Cao will report to O&M global CEO Miles Young and will work with Scott Kronick, president of Ogilvy PR Worldwide in North Asia and Jamie Moeller, MD of the global public affairs practice, based in D.C. The practice will offer IR, corporate, branding, and other marcomms services that are meant to help Chinese companies coming to the U.S. market and vice versa.

Cao previously worked with Ogilvy’s public affairs and branding states practice in Beijing. Click here for a video about the practice featuring Young and Cao.

[via Seeking Alpha]

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Ogilvy & Mather: It’s Important for Marketers To Engage With Muslim Consumers

Tonya Garcia — Mon, 01 Nov 2010 13:42:07 +0000

Ogilvy Noor (“Noor” means “light” in Arabic) has just published a study titled “Brands, Islam and the New Muslim Consumer” that found that Lipton, Nestle, and Kraft are among the brands with most appeal to Muslims.

The study defines the “‘new’ Muslim consumer” as educated, savvy, younger Muslims “who are quantifiably different in their world views, attitudes and expectations from the generations before them.” Forty-five percent of this group believe that “‘religion should be adapted to suit individual lifestyles.” Twenty-seven percent also said “protecting Islamic values from Western lifestyle and media influence” is important.

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