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Posts Tagged ‘Ogilvy PR’

Roll Call: Bender/Helper Impact, Ogilvy PR, and NBCUniversal

Bender/Helper Impact, a leading independent marketing communications and public relations firm, announced the appointment of Nicole Rodrigues as vice president of the agency’s Entertainment Content team. Rodrigues will be responsible for generating and directing client strategies within the digital entertainment, home entertainment and consumer products industries. Prior to joining B/HI, Rodrigues led multi-practice digital teams as the director of digital entertainment at Miller PR and director of consumer marketing at Demand Media. She joins B/HI with extensive experience in bridging the gap between the technology and entertainment industries, having worked with such dominant brands as Sony Pictures Entertainment, Dolby, Yahoo!, MobiTV, Sony Playstation, Dailymotion, eHow, Cracked, and LIVESTRONG.COM, among others. (Release)

Ogilvy Public Relations has announced that Brian Maloney and Margie Fox, co-founders and co-CEOs of Maloney & Fox, have been appointed managing directors of Ogilvy PR’s US Consumer Marketing Practice. Additionally, Ms. Fox takes on the role of US creative director for Consumer Practice and Mr. Maloney will serve as head of the New York Consumer Marketing Group. Both will begin their New York-based roles at Ogilvy PR in early 2013. (Release)

NBCUniversal executive Hilary Smith has been promoted to the position of senior vice president, Communications for NBCUniversal, Entertainment & Digital Networks and Integrated Media. In her new role, Smith will oversee strategic communications and serve as the lead spokesperson for the division, which includes Telemundo, mun2, Bravo Media, Oxygen Media, Style Media, Sprout, DailyCandy, Fandango, iVillage, Television Without Pity and the Integrated Media group. Most recently, Smith oversaw communications for E&DN/IM’s digital businesses Fandango, DailyCandy, iVillage and Television Without Pity. She also led communications, as well as consumer and trade marketing for the company’s Integrated Media business – which includes the company-wide ad sales and marketing initiatives: Women at NBCU, Green is Universal, Healthy at NBCU and Hispanics at NBCU. (Release)

Spin the Agencies of Record

Active living brand prAna, known for its functional designs and progressive style, has selected Haberman of Minneapolis as its AOR in a competitive review. Haberman will handle public relations, social media and event management for the company as well as long-term marketing planning for prAna’s first Twin Cities location.

The new Minnesota store, slated to open in early November 2012 at 50th and France in Edina, joins five other retail prAna locations in Denver, Boulder, Santa Barbara, Portland and San Francisco.

Gap brand has eschewed established global agencies like stalwart Ogilvy for a host of agencies available on an as-needed basis. The shops including Peterson Milla Hooks and AKQA. PMH, a Minneapolis-based shop, has worked with Target, Kmart and JC Penney. Yet Gap and Ogilvy still maintain a relationship.

Gap spokeswoman Edie Kissko said,”Ogilvy & Mather Worldwide helped us tremendously over the last year in establishing the Gap brand ‘Be Bright’ platform, which we launched with our spring campaign… Ogilvy also created our fall ‘Icon Redefined’ campaign.”

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Spin the Agencies of Record

Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more

What Will ‘The Future of Storytelling’ Look Like?

Charlie Melcher has been upending traditions and expectations in the publishing industry for more than 25 years. He first broke onto the scene in a big way with Madonna’s notorious “SEX” book, and his company Melcher Media published a string of successful titles ranging from Eminem’s autobiography to Al Gore’s “An Inconvenient Truth” before Melcher was forced “out of [his] comfort zone” in 2009 by a market that continues to push the industry in a digital direction.

Melcher Media’s first significant digital project was creating an app tie-in to Gore’s most recent book, “Our Choice”. After the app ruled the iTunes store for a few weeks and received both a David Pogue write up in The New York Times and a design award from Apple, Melcher became more fully invested in the idea of “reinventing the book for the digital age” and turning traditional narratives into multi-media experiences.

Melcher has some big ideas about the future that extend well beyond the world of traditional publishing and into the basic practice of storytelling, or the human desire to share and re-share personal narratives that touch us, move us, and even infuriate us. This Friday, October 5th in New York’s Snug Harbor, Melcher Media will host a one-day summit titled “The Future of Storytelling” to begin the complex task of turning those ideas into reality—and you’re invited.

This won’t be your conventional media gathering;

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Ogilvy’s MediaXchange Mixer Was a Blast

This week the people of Ogilvy PR’s Media Influence group did a bit of what they do best: hosting an informal get-together for representatives from some of New York media’s biggest brands and inviting your humble editor along for the ride!

The third quarterly MediaXchange event took place at the East Side’s Club A Steakhouse, a restaurant known for its prosciutto-wrapped asparagus, its low-light atmospherics, and the strategically placed mirrors that make its upstairs lounge area look even more spacious than it actually is.

The event included representatives from The New York Times, The Wall Street Journal, Time, Fox News, Fast Company and more, and its main concerns were networking and discussing the shifting influence of “traditional” media on the national conversation.

Jennifer Risi, EVP of Ogilvy Media Influence and director of content creation, explained the purpose of the series: “Despite the emergence of social media, events such as the MediaXchange series are proving to be an invaluable forum for promoting the stories of our clients and establishing lasting connections with key influencers.  The informal setting fosters an ‘old school’ environment where we are able to promote, share and collaborate with some of the leading reporters and conference organizers in the industry today.”

There was indeed quite a bit of healthy fraternizing going on: Read more

Roll Call: 360 PR, Elephant Talk Communications, and More

Elephant Talk Communications Corp. (nyse mkt:ETAK), an international provider of business software to the telecommunications and financial industries, has appointed Jan Goeijenbier as Director of Corporate Communications. Jan will also manage the group’s newly appointed public relations agencies — Fishburn Hedges in Europe and Intermarket Communications in the United States — as well as, together with VP of Investor Relations Steve Gersten, The Blueshirt Group, ETAK’s new investor relations agency. (Release)

Kyle Bishop has been named Director of Digital Strategies and Creative Services at 360 Public Relations. Bishop will lead an expanding team of digital designers, developers and social media community managers at 360PR, an agency recognized as an early leader and continued innovator in digital communications. (Release)

Single Stop USA, a national non-profit organization focused on increasing economic and educational opportunities nationwide, announced today that Dr. Jennifer Scott has joined its board of directors. Dr. Scott serves as the Global Managing Director of Ogilvy Public Relations’ (Ogilvy PR) Strategy+Planning Group and brings significant experience in communications strategy to the Single Stop board. (Release)

Roll Call: Ogilvy PR, Zola Books, MRM, and More

Ogilvy Public Relations (Ogilvy PR) has announced that Kevin Slagle joins the agency’s corporate communications practice as senior vice president. Prior to joining Ogilvy PR, Slagle was a principal and partner with Capitol Public Affairs in Sacramento, where he specialized in public policy-related public affairs programs. He began his career at Porter Novelli and spent over 10 years at the firm, most recently as senior vice president.

Seale Ballenger joins Zola Books as head of marketing and publicity. Prior to Zola, he was vice president and group publicity director at HarperCollins Publishers, where he has worked with a number of bestselling authors including Bill O’Reilly, Lauren Bacall, Bill Romanowski, Joe Hill, Christopher Kennedy Lawford and John Grogan.

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Spin the Agencies of Record

Ogilvy PR has been chosen as AOR for the Standard Innovation Corporation, makers of the We-Vibe, a rechargeable couples vibrator and other “popular pleasure products.” Work will include media relations, events, and thought leadership. Oh really?

“Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, global head of Ogilvy’s healthcare practice and MD of the firm’s New York office, in a statement.
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Spin the Agencies of Record

Avigilon, a Canadian video surveillance solutions company, has chosen Ogilvy PR as its AOR in the U.S. after a competitive search. The firm’s work will focus on corporate communications, thought leadership, media relations targeting business and tech trade publications, and promotions for Avigilon products. The company also has plans to go public in the U.S. (It already trades on the Toronto Stock Exchange.) The goal is to raise awareness among decision makers, including those at the C-level, and prospective investors.

Buy.com has chosen Hotwire (the PR agency, not the travel site) for a branding campaign that will emphasize the company’s “friendly, transparent and honest” value proposition and to raise awareness of the e-commerce site. Hotwire launched in 2000 and has offices across Europe and Australia. The firm came to the U.S. in 2011 and now has offices in New York and San Francisco.

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Three Takeaways from Ogilvy PR’s Media Mixer

Last night, Ogilvy PR‘s Media Influence group held its second MediaXchange mixer, a small gathering of media folks and members of the Ogilvy team at Club A Steakhouse in Midtown. The steakhouse is significant not only because the food was good and the space was just the right size for a cocktail party, but because it’s outfitted with wine-colored fabric on the ceiling and large stalks of bamboo.

According to Jennifer Risi, EVP of the group, the first MediaXchange event was a success in part because a media placement actually resulted from it.

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