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Posts Tagged ‘Ogilvy Public Relations’

Roll Call: Edelman, Outreach Strategies, Ogilvy & Mather, and More

Edelman has named Sara Jones executive vice president and group head for Edelman Los Angeles‘s Public Affairs practice. Jones specializes in crisis and issues management, devising strategy to mitigate complex, high-risk situations for clients, with particular expertise in litigation, regulatory communications and labor relations. (Release)

Outreach Strategies, LLC has announced the hire of Angela Bonarrigo as Senior Vice President. Bonarrigo had been Director of the Washington, D.C., office for Ceres. In her new role, Bonarrigo now directs the development and implementation of strategic communications and advocacy campaigns designed to promote positive environmental outcomes. (Release)

Ogilvy & Mather has integrated Ogilvy Public Relations‘ healthcare practice with its global healthcare marketing communications group, Ogilvy CommonHealth Worldwide. It appointed Kate Cronin, who has led Ogilvy PR’s New York office and also serving as global healthcare practice leader, to oversee the integration of the PR unit into the new offering. She will also sit on Ogilvy CommonHealth’s global board. (PRWeek)

John Flinn has been named VP of publishing operations at Zumobi. He had been director of monetization at MSN. (mb)

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OgilvyEngage Launches

Ogilvy Public Relations has launched OgilvyEngage, a practice focused on getting consumers to change their habits in response to socially responsible public health and safety programs. Actions can include something as personal as taking medication according to a doctor’s prescription.

“A company can deepen its relationship with its customers by supporting them in such actions as managing their healthcare, developing better nutrition habits, and protecting their homes and their assets. It’s good for the customer and society and that makes it good for the business,” said Ogilvy PR CEO Christopher Graves in a statement.

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Roll Call: Former ABC News Reporter Joins Ogilvy PR

Emmy-winning business journalist Betsy Stark is joining Ogilvy Public Relations as MD of content and media strategy, a new position at the firm. In this role, Stark will provide clients with counsel on media strategy (including social media) and help produce original content. Stark, who’s also a Peabody award winner, was previously an ABC News reporter, making appearances on shows including GMA and World News. She also covered the Obama inauguration and other current events issues during her 12 years there. She has been working with Ogilvy for the past year on a consultant basis.

Disney‘s president of movie marketing, MT Carney, has left the company after just 20 months. She worked on films including The Help and Cars 2. Immediately prior to her departure, the New York Times published a lengthy article about Carney’s struggles to overcome her “outsider” position in a role the paper calls “Hollywood’s most influential marketing position.” Prior to joining Disney, Carney was founder of the New York advertising firm, Naked NY.

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