The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. Dentsu will plan and execute an educational program that will teach the public about ways to make sustainable seafood a part of their lifestyle.
Burger King has chosen Coyne PR as its AOR after a competitive search. It was announced in July that the fast food company had split with previous AOR, Edelman. Work will focus on corporate and executive communications and comms surrounding nutrition, Ad Age reports. The magazine also says that Burger King has cut back on its PR spend.