Ogilvy Public Relations has launched OgilvyEngage, a practice focused on getting consumers to change their habits in response to socially responsible public health and safety programs. Actions can include something as personal as taking medication according to a doctor’s prescription.

“A company can deepen its relationship with its customers by supporting them in such actions as managing their healthcare, developing better nutrition habits, and protecting their homes and their assets. It’s good for the customer and society and that makes it good for the business,” said Ogilvy PR CEO Christopher Graves in a statement.

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