— Olive Garden (@olivegarden) September 8, 2014
Olive Garden gets a lot of grief for being, shall we say, less-than-authentic Italian food. But there are a few people out there who are big fans.
In the face of softening profits, the restaurant chain offered up a limited number of all-you-can-eat passes. Good for 49 days, the passes cost $100 and offer unlimited pasta, salad, bread and Coca Cola beverages. The chain made 1,000 available starting at 3pm ET, which sold out in 45 minutes.
These all-you-can-eat stunts have become a popular PR measure at casual dining restaurants. And while this might provide a nice temporary fix, this isn’t really the way to improve a business that’s stumbling.