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Posts Tagged ‘Olson PR’

Gamification 101: Rock, Paper, Skittles

Last week we posted on how brands can use games, rather than internal polls, to help improve the product development processes and create better marketing/PR campaigns with the public’s input. Today we bring you a much more “traditional” example of branded gaming or “gamification”: the “Rock, Paper, Skittles” project from Mars partner Catapult RPM.

In order to promote the popular candy line’s new “Originals” bags–which come complete with a “green apple” flavor to replace the classic “lime” variety–the company created a social/digital version of the simple “rock, paper, scissors” distraction enjoyed by children and drunk co-eds around the world.

Skittles, which describes its digital properties as “An endless color stream of bite-sized content”, organized the game and related contest as follows: Fans visit the URL and enter their favorite color into a round of “rock, paper, Skittles” by either taking a photo via webcam or manually choosing the color they want. Each participant will then face off against another random player armed with his or her own piece of candy.

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PepsiCo’s Beverage Group Cuts Agency Ties

PepsiCo’s North American beverage arm is no longer working with Porter Novelli, one of many ties that the company has cut. PepsiCo‘s beverage division has stopped working with about 100 agencies, or about 65 percent of its firm partners, most of them small firms. PepsiCo simply didn’t renew many contracts with these firms.

Ruder Finn will continue to work with the company’s corporate recycling program, but it too has been trimmed from the beverage work.

Weber Shandwick and Olson PR are among the firms (advertising, PR, etc.) that has added business or joined PepsiCo’s list of firm partners. The company hasn’t named those firms that it has cut all together. The beverage group now works with about 50 firms.

[via Ad Age]

F-H’s Senay: PR Ignores Cannes at its Own Peril

The Cannes Lions International Festival of Creativity for 2011 is over but the discussion continues. PR had a less-than-stellar showing this year, its third in the competition, with only six of 39 lions going to PR firms, Renee WilsonMSLGroup‘s northeast regional president, says in today’s Council of PR Firms blog post.  She offers some tips on how PR firms can get their entries noticed.

But over on the Olson PR (formerly Dig Communications) blog The Think Room, there’s the question of whether PR firms should even enter at all. While admitting that the firm enjoys touting a win and pinpointing some of the not-so-great lengths that ad agencies will go to for this and other competitions, the post asks, “Am I alone in failing to see a lack of interest in an award show as a negative?”

The post continues, “But I fail to see how not winning a three-year-old award which PR firms show little interest in pursuing should matter at all to those same PR firms that, for the most part, choose not to enter.”

“Cannes is unquestionably the strongest global brand in the area of communications arts,” Dave Senay, president and CEO of Fleishman-Hillard and PR Jury president, told us today in a phone conversation. “There’s nothing that even approaches it. And when Cannes extends its reach into your industry, you ignore it at your peril.”

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