OLSON - PRNewser

As ‘The Office’ Winds Down, ‘Dunder Mifflin’ is Gearing Up

Elizabeth S. Mitchell — Thu, 16 May 2013 11:02:58 +0000

As fans of “The Office” prepare to say a fond farewell to their beloved Scranton-dwelling characters on tonight’s series finale, the real-life Dunder Mifflin paper company, launched in 2011 via a licensing deal between Quill.com and NBC Universal, is preparing to ramp up business with a well-placed ad.

The spot, created by PR agency Olson and crowdsourcing platform Tongal, will run tonight in five Dunder Mifflin “branch” markets (Scranton, Utica, Akron, Albany, Syracuse).

While back in 2011 some thought that the concept of reverse product placement in the form of an entire company was sure to be a failure, the real-world Dunder Mifflin has grown into a multi-million dollar brand that is now among the best-selling brands in the office-supply category. We guess having sales geniuses like Dwight in your corner can make all the difference, especially when he delivers nuggets of marketing gold like, “To me, success is simply the opposite of failure.” Indeed.

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Roll Call: JSH&A PR, Vox Media, Olson, and Hill+Knowlton Strategies

Elizabeth S. Mitchell — Fri, 18 Jan 2013 10:39:23 +0000

JSH&A Public Relations welcomes Andria Rosell as a senior account supervisor. Rosell is responsible for developing and executing strategic public relations programs on behalf of The Hershey Company and ConAgra Foods. She is also overseeing the agency’s rebranding initiatives and providing new business support. Prior to joining JSH&A, Rosell was head of North American public relations and social media for The Pampered Chef, responsible for establishing and implementing product launch and charitable giving programs. (Release)

Vox Media named Marty Moe chief operating officer and group publisher and Joe Purzycki VP of national sales. Moe had previously been Vox’s chief content officer and was publisher of The Verge and Polygon, which he also co-founded. Purzycki was senior director of East Coast sales and managed account relationships with clients such as MSFT, P&G, BMW, Comcast, Unilever and others. (FishBowlDC)

At Olson, John Partilla has succeeded Kevin DiLorenzo as CEO. Partilla joins Olson from Dentsu Network West (which includes McGarryBowen, Firstborn and 360i), where he spent the last two years as chief operating officer of the Americas, Europe and Australia. Prior to his time at Dentsu, Partilla held senior-level posts at Time Warner and Clear Channel, and spent nearly two decades at Y&R, where he founded and served as CEO of its BrandBuzz unit. (AgencySpy)

Hill+Knowlton Strategies announced that Tim Luckett has been appointed co-chair of the global crisis communications and risk management practice.

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Roll Call: B-M, Krupp Kommunications, Pivotal PR

Tonya Garcia — Fri, 27 Apr 2012 16:20:42 +0000

Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years and serves as vice chief of information for the U.S. Navy. He’ll be based in Washington D.C. and Boston reporting to the chair of the U.S. PA practice, Nate Tibbits. Beck also has 20 years of public affairs experience working with companies and government organizations.

Krupp Kommunications (K2) has launched a parenting division led by Beth Feldman, former VP of comms at CBS and the founder of RoleMommy.com. The parenting division has already won new business like Zarbee’s and will be working with existing clients like Gaiam and the book Bonding Over Beauty by Erika Katz.

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Dig Communications is Now Olson PR

Tonya Garcia — Mon, 27 Jun 2011 13:37:42 +0000

Dig Communications has officially changed its name to Olson PR, completing the transition that began in December when it was announced that Olson had acquired the PR agency. Peter Marino, Dig’s founder, will continue as president of Olson PR.

PR clients include MillerCoors, Wm. Wrigley Jr. Company, and Southwest Airlines. Olson has more than 400 staffers providing services across advertising, mobile, digital, and other areas. The PR practice works out of offices in Minneapolis, Chicago, New York, Los Angeles, San Francisco, and Milwaukee.

In the clip above, Marino talks about the relationship between social media and PR today.

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For Its E-Card, OLSON Creates an Island

Tonya Garcia — Fri, 17 Dec 2010 17:40:09 +0000

In today’s installment of “Look at this holiday e-card!” we turn to OLSON, which didn’t just send out its holiday greetings, but created a “magical isle” in the clouds with all sorts of wacky video and more. The island demonstrates the fake traditions and customs that come as a result of the “joyous union” of the OLSON and OLSONdenali people. Click here to travel to NOSLO.

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Olson Acquires Dig Communications

Tonya Garcia — Tue, 07 Dec 2010 11:03:25 +0000

Olson is acquiring Chicago-based Dig Communications, extending its reach outside of Minneapolis. According to Ad Age, Olson’s staff total will rise to 360 employees and about 20 percent of revenue will now stem from PR. Dig will become Olson PR.

Among Dig’s clients are MillerCoors, Mars’ Wm. Wrigley Jr. Co., and American Express. Olson clients include General Mills and Target.

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Roll Call: Ogilvy, Naked Communications, OLSON, and more

Tonya Garcia — Fri, 05 Nov 2010 14:14:59 +0000

Louise Kehoe and Dan La Russo have been appointed co-leaders of Ogilvy PR‘s technology practice in the Western region. Kehoe joined the firm five years ago after a career in journalism, including 20 years with the Financial Times. La Russo has more than a decade of experience in tech PR.

Lisa Seward Perry and Amy Sheil have joined Naked Communications‘ new Minneapolis office as partners. Seward Perry was previously the creative director at Fallon. Sheil was previously media director at Crispin Porter + Bogusky.

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