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Posts Tagged ‘Omnicom Group’

Spinning the Publicis/Omnicom Breakup

publicis-omicron

You all know that what would have been history’s biggest Power Rangers-style mega-merger officially fell apart last night.

Billions of dollars lost, various executives brought down to Earth, and several very large firms affected–not to mention our friends on the ad side of things.

The biggest question of the day, however, is: how did they spin it?!

Let’s find out after the jump.

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Roll Call: LIVESTRONG, Shout! Factory, Outbrain and More

The LIVESTRONG Foundation announced the appointments of Robyn Burchfiel as vice president of major gifts and Cameron Krier as director of government relations. Burchfiel comes to the Foundation with a wide range of experience in major gift fundraising and corporate management from her previous roles as director of gift and estate planning and director of leadership gifts at Southwestern University in Georgetown, Texas. Krier’s expertise in governmental affairs comes from a career devoted to public service. As vice president for federal affairs, advocacy and public policy for the Texas Hospital Association, she specialized in leading the development and implementation of federal legislative strategy for more than 450 members. (Release)

Jeffrey Thompson has been named vice president of digital strategy and business development at Shout! Factory. He had been VP of digital strategy and business development at Conde Nast. In the newly created role, Thompson will lead development of digital strategies and digital video partnerships to continue growing Shout! Factory’s cross-platform initiatives that leverage its content curation abilities. He reports to company co-founder and president Garson Foos. (THR)

Kate Solinsky was named senior director of brands and agencies at online content discovery platform Outbrain Inc. She had previously been account director at Time Inc. (Revolving Door)

Russell Peck, campaign manager for North Carolina’s newly elected Governor Pat McCrory, joins Mercury Public Affairs as a senior vice president. Peck expands Mercury’s network in the South, opening a new office for the firm in Raleigh, NC. Prior to his work with the McCrory campaign, Russell served as the executive director of the North Carolina Republican Party. Mercury is a part of Omnicom Group Inc. (UnderTheDome)

Spin the Agencies of Record

RLTV, the only cable network that specifically targets the 50+ audience, announced today the selection of boutique public relations and communications firm McReynolds Elek Communications as its public relations agency of record.

“The team at McReynolds Elek has a solid track record in delivering results that support the growth and success of cable networks, from startups to mature channels, and we look forward to partnering with them to help us grow our business and build our brand, both within the industry and among consumers,” said RLTV Senior Vice President of Marketing and Communications E. J. Conlin.

BBDO, part of Omnicom Group, has reclaimed business the business of Visa; the credit card giant dropped BBDO in 2005 after a two-decade relationship. The move means that global lead creative duties will be reallocated from Omnicom Group sibling TBWA to BBDO.

A Visa spokesperson explained: “Our decision to designate BBDO as lead creative agency reflects our desire to deliver seamless communication across all channels in all markets.”

The National Black Programming Consortium/BlackPublicMedia.org has chosen to work with IAM Advertising, an ad agency run by students from the Innovation in Advertising and Media High School in Brooklyn’s Canarsie neighborhood.  IAM Advertising is the first accredited agency in the country run by high-school students and has been tasked with promoting a new PBS documentary series, “DC Met: Life Inside School Reform.” The series documents the lives of staff and students at DC Met, an alternative high school in Washington, D.C.

Roll Call: F-H, H+K, Omnicom, and More

Tom Hudder has joined Fleishman-Hillard as SVP and executive creative director of the firm’s St. Louis office, a new position. He was previously the EVP and executive creative director at Rodgers Townsend/DDB, an ad agency in St. Louis. He’s worked with companies including AT&T, Anheuser-Busch, and Enterprise.

John Morgan has joined Hill+Knowlton Strategies as COO in Asia. H+K has 10 offices in the region. He’ll be based in Hong Kong, also serving as the MD for that office. He was previously GolinHarris’ regional MD for the Greater China region.

The Arnold Agency, a Charleston, W.V.-based PR, advertising, and branding firm, has opened a Washington D.C. office. Mike Fulton will lead the new office. He was most recently the EVP and head of the government relations practice at GolinHarris Public Affairs, in D.C. He was with that firm for 23 years.

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Omnicom Reports 10.6 Percent Increase in Global Revenue for 2011

Omnicom Group reported $13.9 billion in revenue for the year ending December 31, 2011, a 10.6 percent increase year-over-year. Domestic revenue was up 5.5 percent to about $7.05 billion. International revenue was up 16.5 percent to $6.82 billion. The U.S. brought in nearly 51 percent of revenue for the year.

Net income for the year was up 15.1 percent to $952.6 million. In 2010, that figure was $8127.7 billion.

PR revenue was up 8.8 percent for the year to $1.22 billion, an organic increase of 1.9 percent. Revenue in the PR area was up 8.1 percent for the quarter to $310.6 million, an organic increase of .6 percent. Omnicom firms include Fleishman-Hillard, Porter Novelli, and Ketchum.

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Omnicom Acquires Marina Maher

Omnicom Group announced this morning that it has acquired Marina Maher Communications, which specializes in marketing to women. The firm was founded in 1983 by Marina Maher, who will stay on as CEO. MMC clients have included Cover Girl, Oneida, and Aussie, the hair products company. Among the firm’s specialties are consumer, health and wellness, and social media.

Omnicom recently announced a 12.9 percent increase in revenue for Q3 2011 and PR revenue of $307.1 million. MMC will become part of Omnicom’s Diversified Agency Services group (DAS). Other Omnicom PR firms include Ketchum and Fleishman-Hillard. Just a couple of weeks ago, Omnicom took a majority stake in India’s Mudra Group.

 

 

Roll Call: Lippe Taylor, Camino PR, LE&A, and More

Jessica Goldberg DiPietro has been promoted to MD of Lippe Taylor. She was previously EVP of the firm’s beauty practice. The move adds daily operations and growth responsibilities to her duties. Before launching a career in PR, DiPietro was beauty editor at Marie Claire and Ladies’ Home Journal.

Andrea Hagelgans has been named VP at Camino Public Relations, which specializes in work with social issues and organizations. She was previously media director for the firm and has 10 years experience working with nonprofits like the Ford Foundation.

Lambert Edwards & Associates has acquired IR Squared, an Atlanta-based full-service IR firm that works with small-to large-cap companies. Robert Burton, principal of IR Squared, is now a managing director at LE&A, leading its financial communications practice. IR Squared will be integrated under the LE&A name.

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Omnicom’s Global Revenue Increases 12.9 Percent in Q3

Omnicom Group has reported its third quarter earnings, announcing a 12.9 percent global rise in revenue to about $3.38 billion. Revenue for Q3 2010 was $2.99 million. Domestically, revenue was up 5.3 percent to about $1.7 billion from about $1.62 billion for Q3 2010. Internationally, revenue was up 21.8 percent to about $1.68 billion versus $1.38 billion for this quarter last year.

Omnicom firms include Fleishman-Hillard, Porter Novelli, and Ketchum. PR accounted for 9.1 percent of third quarter revenue, driving $307.1 million in revenue. That’s an increase of 9.7 percent year-over-year.

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F-H Launches China Practice

Fleishman-Hillard has launched a global China practice, which will help Chinese companies looking to build business internationally with financial communications services, brand awareness building, CSR initiatives, and other outreach. According to the release announcing the new practice, F-H’s business in China has grown 250 percent in the past five years.

The practice was introduced during the World Economic Forum, currently taking place in China through tomorrow. Serge Dumont, vice chairman of Omnicom Group, said during his comments that there are now 40 Omnicom agencies operating across various marcomm areas in China.

Separately but sort of related, F-H has also entered into a partnership with American and European universities including Stanford University for a China Masters Exchange Program that will work with Chinese students seeking communications careers. Students will receive scholarships and the opportunity to work in F-H offices in Europe and the U.S. for a year before working at Fleishman-Hillard in China.

Omnicom Reports 14.7 Percent Revenue Increase in Q2

Omnicom Group, home to firms including Fleishman-Hillard, Porter Novelli, and Ketchum, has reported a 14.7 percent global revenue increase for the second quarter of 2011, for a total of $3.49 billion. That’s an increase from $3.04 billion the previous quarter. In 2010, global revenue increased 22.7 percent to $1.72 billion in the second quarter.

Domestically, revenue was up 7.8 percent from about $1.64 billion to $1.76 billion.

PR contributed 8.9 percent to second quarter revenue, or $311.7 million for the second quarter. Public relations added about the same percentage, 9 percent, to first half revenue, totaling $598.1 million.

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