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Posts Tagged ‘Omo’

Edelman’s New ‘Creative’ Position Marks Shift Toward a More Assertive PR

Edelman PR Today Edelman PR announced the appointment of Jackie Cooper to the newly created role of global chair, creative strategy. Cooper previously served as global chair of brand strategy; she is now also a member of the firm’s executive committee.

What does this new title mean? It’s part of a larger strategic shift for the Edelman organization, which aims to “be the lead creative resource” for clients by expanding upon the role PR teams play within the creative process while simultaneously differentiating PR from other marketing disciplines. By leveraging the power of its internal Strategic and Creative Guild and its newly assertive creative strategy team, Edelman will “further empower” its more than 4,500 employees to address the challenges clients face in earning the loyalty of their customers.

The heart of this shift stems from the fact that, in the words of president and CEO Richard Edelman, “PR needs to have a better self-image” and avoid “[assuming] that the job is to advance advertising’s creative work”. In order to facilitate that change, the firm plans to begin “[hiring] more people out of advertising” and cooperating more closely with creative departments on new digital/multimedia content campaigns.

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Spin the Agencies of Record

Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more