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Posts Tagged ‘ON24’

Athletes are Top Choice for Corporate Events

SF Giants pitcher Brian Wilson

It’s fitting after such a crazy night of baseball (so we hear) that we get these results from ON24. The company, which specializes in webcasting and virtual events, polled thousands of business pros across the U.S. (they purchased a list of 100,000 names and polled them between September 22 and 23) and 71 percent of respondents said they’re using athletes at corporate events. Nearly 20 percent said they’re using athletes more than ever before.

Why the love affair with sports figures? Nearly two-thirds of respondents said athletes speak like “real people” rather than in corporate talk. A quarter said people trust athletes because of the visibility of their work (the occasional steroid controversy must not be making a difference), and 27 percent said sports are relevant to the business world.

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Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Tips For Hosting Your Virtual Event

The "lobby" of CA Technologies' month-long May Mainframe Madness virtual trade show

According to research conducted by Unisfair, 60 percent of marketers say they intend to increase the amount of money they’re spending on virtual events in 2011. CA Technologies is hosting what it says is the longest virtual trade show ever, a month-long event that will include more than 150 presentations and 25 virtual booths. We spoke with the company behind this virtual trade show, ON24, about how companies can host their own Web events.

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