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Posts Tagged ‘ON24’

Athletes are Top Choice for Corporate Events

SF Giants pitcher Brian Wilson

It’s fitting after such a crazy night of baseball (so we hear) that we get these results from ON24. The company, which specializes in webcasting and virtual events, polled thousands of business pros across the U.S. (they purchased a list of 100,000 names and polled them between September 22 and 23) and 71 percent of respondents said they’re using athletes at corporate events. Nearly 20 percent said they’re using athletes more than ever before.

Why the love affair with sports figures? Nearly two-thirds of respondents said athletes speak like “real people” rather than in corporate talk. A quarter said people trust athletes because of the visibility of their work (the occasional steroid controversy must not be making a difference), and 27 percent said sports are relevant to the business world.

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Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!

Tips For Hosting Your Virtual Event

The "lobby" of CA Technologies' month-long May Mainframe Madness virtual trade show

According to research conducted by Unisfair, 60 percent of marketers say they intend to increase the amount of money they’re spending on virtual events in 2011. CA Technologies is hosting what it says is the longest virtual trade show ever, a month-long event that will include more than 150 presentations and 25 virtual booths. We spoke with the company behind this virtual trade show, ON24, about how companies can host their own Web events.

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