AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Oprah Winfrey’

Steven Spielberg Is the Most Influential Celebrity?

Forbes and its partner E-Poll Research have compiled a list of the ten most influential celebrities with Steven Spielberg coming out on top. He “narrowly edges out” Oprah Winfrey with the magazine saying, “…He is almost universally liked and respected. He did influence an entire generation of filmmakers with movies like Jaws and E.T. And when he takes a political stance, the whole world listens.”

Celebrities were ranked by E-Poll Research’s E-Score Celebrity service, which looks at 46 attributes to determine influence. According to the story, Oprah “more classically fits the definition of an influencer” because she drives sales.

Others on the list include Rush Limbaugh, Phil Jackson (the coach of the L.A. Lakers), Dr. Oz, and Bono. Many of the celebrities that you would naturally think of – Justin Bieber, Lady Gaga, Will Smith, or Sarah Jessica Parker, for instance – are missing. Goes back to the question about influence vs. popularity. Your thoughts?

Australia’s Reputation: A Nice-Looking Country?

Australia’s got beauty, but what about brains? Identity and reputation advisor Simon Anholt says Australia’s “one-dimensional image” leaves room for the country to be misunderstood.

It received top rankings for national beauty and “as a place to visit if money was no object,” according to an article in The Age, but the country’s tourism campaigns have left the country looking a bit light, he asserts.

”What you have is an image of a country that is considered to be very decorative, but not very useful,” he is quoted as saying.

Australia, which reportedly brought in Oprah Winfrey and her audience for some shows in December, “relied too much on ‘logos and slogans’ in its efforts to change people’s minds about the country,” the article says. Anholt’s suggestion: invest in education and other sectors “which demonstrate its seriousness and its capability.”

His comments came in the context of an address to a conference on international education, hosted in Sydney by an international student recruitment company that 38 Australian universities have a 50 percent stake in, the article said.

PR Pros Say Unauthorized Bio Won’t Damage Oprah’s Image

oprah-bio-kittykelly.jpg

Kitty Kelly is back at it again with her unauthorized biography on Oprah Winfrey.

The well-known author, who has penned bios of Frank Sinatra and Jacqueline Kennedy Onassis, among others, has some bold allegations about Oprah in her book, which she says led to some top-tier media outlets refusing to have her on for an interview, in a show of solidarity with Oprah.

At least one show — CNN’s Larry King — questioned Kelly’s claims of being turned down for an interview. A CNN insider told Galleycat, “Larry King hasn’t spoken with Kitty Kelley in five years.”

mediabistro.com interviewed Kelly yesterday for the latest installment of our Media Beat video interview show, scheduled to air beginning Monday. mediabistro.com senior editor Donya Blaze asked Kelly during the interview if she thought writing the book would harm her own career. She said no.

Meanwhile, AdAge‘s Michael Bush spoke with several PR executives who said the allegations in the book will have zero influence on Oprah’s reputation, but of course, will help sales of the book.

Friends of Oprah Winfrey Not Booking Unauthorized Biographer During Promotional Tour

kitty23.png

A high profile biographer, Kitty Kelley, is about to release a much anticipated, albeit unauthorized biography of one of the biggest names in media, Oprah Winfrey. One would think all of the big talk shows would be eager to have her on during the promotional tour for the book. Not so.

Galleycat highlights the following excerpt from an interview with the NY Times, in which Kelley says, “In promoting this book, we have already been told by Barbara Walters‘s producer, No, you cannot be on The View, I cannot disrupt my relationship with Oprah. Joy Behar, the same thing. Charlie Rose; Larry King said, I will not do it, it might upset Oprah. Even David Letterman.”

Kelley’s Winfrey biography debuts on April 13. In mid-April, mediabistro.com will feature an exclusive Media Beat interview with the biographer about the book.

Super Bowl PR Winners and Losers

simpsonssuperbowl.jpg
[Coke teams up with The Simpsons for their Super Bowl ad.]

This is more AgencySpy’s territory, but PRNewser wanted to provide a quick recap of who “won” and who “lost” in last night’s Super Bowl marketing bonanza.

Winners:

Pepsi Refresh

Although the jury is still out on Pepsi’s decision to skip the Super Bowl in favor of a cause based social marketing campaign, Advertising Age reports that “pass or fail,” the campaign will be a “case for marketing textbooks.”

“It is surprising how much emotion is tied to the Super Bowl in terms of the industry and general public,” Chief Engagement Officer Frank Cooper told PRNewser last week in reference to how much press the brand has received for its choice not to buy an ad int the big game.

Bonin Bough, Global Director of Digital and Social Media for PepsiCo told AdAge that the strategy of using a TV spot and then making that spot into an online or Facebook strategy “does not exist anymore. That is not relevant whatsoever.”

Indeed, very few brands used their commercials as a vehicle to drive traffic to social sites. Did you notice that hardly any commercials promoted Facebook, Twitter or Youtube links?

AdAge reports that agencies Huge, Firstborn, Tribal DDB and VML have all picked up Pespi business in the last few months. Add that to the list of agencies PRNewser has confirmed to be working on the campaign — TBWA, R/GA, Epiphany/Porter Novelli, Edelman and Weber Shandwick — and that brings the total to ten PR and advertising agencies.

Google

Google’s simple ad seemed to have the highest emotional connection with views.

“We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience,” wrote Google CEO Eric Schmidt in a blog post. Just the fact that Google advertised in the Super Bowl will get the company a slew of press.

The Late Show with David Letterman

The ad featuring Jay Leno, Oprah Winfrey and David Letterman is getting lots of buzz, for obvious reasons.

Focus on The Family

Regardless of where you stand on the issue, the group’s ad garnered a ton of media attention. “By setting up an expectation that it was going to do something controversial, Focus made it easy to come off as moderate and inclusive by comparison” writes Jeff Bercovici at Daily Finance.

Losers:

GoDaddy

The domain seller’s ads were predictable, yet not memorable. What does GoDaddy do again?

The U.S. Census Bureau

2.5 million of our tax dollars for that? The Bureau had to issue a press release defending itself against criticism.

Additional notes:

The New York TimesStuart Elliott live-blogged the ads.

• Agency Mullen and monitoring vendor Radian6 also hosted “BrandBowl” which examined 98,656 tweets from ad and marketing types. These Tweets, “provided an overall ranking of the brands advertising on the game based on a composite score that takes into consideration both volume of tweets and sentiment (both positive and negative).”

• AgencySpy will have more commentary today as well.

Leave your take on who “won” and “lost” in the comments.

Today in Tiger Woods PR Advice Givers

After several weeks, more and more PR executives of all stripes are beginning to learn this simple formula: offering to talk about Tiger Woods equals getting booked to do so on TV. Today’s appearances include Flatiron Communications Founder Peter Himler on APTV. “I don’t think he has much more to do, for the moment,” Himler said.

Empower PR CEO Sam Chapman scored an appearance on Chicago’s WGN. “I think he needs to sit down with Oprah Winfrey and have a coming to Jesus over his sexual behavior” Chapman said, when asked if Woods should do a high profile TV interview to help his case.

That being said, the story does continue to develop, as just yesterday Accenture announced it would drop Woods as a spokesperson, while Nike promises to stand by him. Woods also announced he will take a hiatus from the PGA Tour.

O Editor-At-Large and Longtime Oprah Winfrey Friend Gayle King: ‘She’s Very Much At Peace With Her Decision’

gayleking.jpg

In mediabistro.com’s latest ‘So, What Do You Do’ interview, O Editor-at-Large, Sirius XM Host and longtime Oprah Winfrey friend and confidante Gayle King dishes on Oprah’s soon-to-launch OWN network and how involved she was in the decision-making process of Oprah deciding to end her talk show.

“She’s very much at peace with her decision,” King said.

King also said she will play a role in the OWN network: “…they have made clear that they would want me to play a role. So what exactly that will be, I don’t know yet.” Click here to read the complete interview.

You Have Two More Years To Land A Placement On The Oprah Winfrey Show

oprah-winfrey1.jpg

PR professionals: one of the “holy grails” in terms of media placements has about two years left before it is no more. Oprah Winfrey told employees late yesterday that she will no longer host the “The Oprah Winfrey Show” after September 2011.

One can imagine Winfrey may have more programming on her own network, the Oprah Winfrey Network. Expect Winfrey to talk about the move on her show today. After the jump, the full memo to staff from Tim Bennett, president of Winfrey’s Harpo production house. [via ABC News]

Read more

Sarah Palin To Begin Book Tour; Oprah Scheduled As First Stop

going_rogue.JPG

Sarah Palin‘s book tour for “Going Rogue” begins next Monday with an interview on “The Oprah Winfrey Show.” From there, Palin will stay away form major cities and instead focus on stops in Michigan, Indiana, Ohio, Pennsylvania, New York, Virginia, North Carolina, Alabama and Florida.

“I’ve decided to stop in cities that are not usually included in a typical book tour,” Palin said this week on her Facebook page. Tina Andreadis, Director of Publicity at Harper Collins is handling all press. She has not responded to requests for comment as of the time of this post.

Want Some Free Chicken? Ask Weber Shandwick

kfcpromo.jpg

While the agency won’t be able to offer you any free chicken, their client, KFC is offering one piece of free grilled chicken at 5,000 locations today. A quick news search shows an Associated Press story alongside a slew of broadcast and other coverage for the campaign.

KFC did the same stunt back in May, with the help of Oprah Winfrey. Oprah announced a promotion on her show, which led to people flooding KFC locations. People couldn’t get their free chicken as stores ran out, and some were angry.

This time around, some changes have been made. No coupons are required, one can just walk into the store to get their free food. Kelly Felter, Account Supervisor at Weber Shandwick tells PRNewser that in addition to the agency’s work, Draft FCB created the advertising and MediaEdge handled the media buy.

<< PREVIOUS PAGE