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Posts Tagged ‘Oriella PR Network’

Study: Journos Continue to See Growing Digital Influence

The Oriella PR Network has released its 5th Annual Oriella Digital Journalism Study, finding that digital continues to have a growing influence on the reporting and consumption of news. Nearly half (48 percent) of respondents said the majority of their readers are offline, slightly lower than 2011 (50 percent). That figure was much smaller in the U.S., where only 20 percent said their audience was offline.

Reporters are also relying upon social media and trusted blogs as regular sources for stories. More than half (54 percent) said updates on Facebook, Twitter, and other social sites have become a source; 44 percent say they turn to blogs.

The key word here is “trusted.” The study suggests that marketers must use all forms of digital technology to get their messages out, but good, solid information is a necessity. Credibility is currency.

The Network surveyed 613 journalists in 16 countries (about 38 in each country). The research took place in April and May of this year. For more info, click here. And click through for an infographic.

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Freelance Writing: Advanced

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Roll Call: Grayling, Choice Hotels, WPP, and More

Grayling has a new North American PR CEO, Chris Boehlke, who will lead the company’s public relations groups in Washington D.C., New York, San Francisco, Los Angeles, and Sacramento. Boehlke joined Grayling in 2009 after parent company Huntsworth acquired her PR firm Connecting Point. She is currently head of the Grayling’s San Francisco office. [via]

Choice Hotels has named Robin Pence VP of PR. She’ll be managing external comms in the areas of media, government, and industry relations. Pence will report to Alexandra Jaritz, SVP of brand strategy and marketing. She joins from Gannett where she was VP of corporate communications. [via]

Adrienne Hayes has been named GM of Edelman‘s consumer marketing group in New York. She’s been with the firm for five years. Group clients include Energizer, AOL, and TJ Maxx/Marshall’s.

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Roll Call: Eastman Kodak, Euro RSCG, Warschawski, and more

Photo: Reuters

Kodak chief comms officer Gerard Meuchner has stepped down from his post, The Wall Street Journal reports. A number of people have left the company, including three directors, as the company tries to sell or license some of its patents in the hopes of avoiding a bankruptcy filing. Kodak has been downgraded by Moody’s and the stock price was below 50 cents yesterday. Meuchner joined Kodak in 2000. It’s unclear where he’s heading.

Euro RSCG Worldwide PR has promoted Dalton Dorné to CMO of the firm. Dorné has been with the firm for four years, most recently serving as regional marketing director of Euro RSCG Asia Pacific in Singapore. In this new role, Dorné will launch the ERWW PR Marketing Council and serve as chief of staff to CEO Marian Salzman.

Matthew Henson has rejoined GolinHarris as executive director leading a number of accounts across the corporate communications space. He’ll be based in Boston but reporting to to Jennifer Cohan, MD in New York. Henson was with GH for nearly 10 years before leaving in 2009 to join Monster.

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