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Posts Tagged ‘Oscar de la Renta’

Can Fohr Card Help Link Fashion Brands with Top Bloggers?

Fohr Card Fashion publicists and bloggers take note: a new startup called Fohr Card promises to make the process of connecting your brand to the most relevant digital tastemakers a whole lot easier. The company, founded by a PR girl, a photographer and a fashion director, calls itself “the first verified fashion blogger directory” and serves as a sort of digital Rolodex for publicists who toil in the worlds of clothing, beauty and related photography.

How does it work? Well, the company began with a database of “statistics, detailed information and background” on about 1,000 prominent fashion bloggers like top Tumblr Eva Chen, Shine by Three and the amazingly titled How to Talk to Girls at Parties.

Each profile includes traffic stats and interaction data to let promoters know how popular a given writer is and how likely he/she is to engage with publicists (along with contact and pitching information). Oh yeah: bloggers must apply and be “vetted” if they want to join the list.

The platform could also help hungry brands promote themselves: partners include Kate Spade, Oscar de la Renta, Lucky Magazine and more.

We’re not incredibly familiar with the glam biz, so let us know: how valuable could this resource be? Would the model work in other industries as well?

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Paul Wilmot Communications Closes LA Office

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After less than a year, Fleishman-Hillard owned Paul Wilmot Communications closed its Los Angeles office.

“It was always meant to be an experiment…I opened up the Los Angeles office to see if there was business for us out there, and we just didn’t find it,” Wilmot told Fashion Week Daily. PWC clients include Oscar de la Renta, Tommy Hilfiger, the Whitney Museum, and the American Ballet Theater.

Wilmot will retain several LA clients and service them out of the agency’s New York office.