Outcast Communications - PRNewser

Roll Call: CNN, Allison & Partners, Carol’s Daughter, and More

Tonya Garcia — Wed, 17 Aug 2011 13:00:27 +0000

Neel Khairzada has joined CNN as the publicist for correspondent Erin Burnett and her upcoming program. She spent the previous two years as a freelancer, most recently with The Dr. Oz Show, and has handled PR for SiriusXM Radio.

Allison & Partners has named Billee Howard creative development officer (CDO) and head of the firm’s newly formed Creativity Council. Howard joined the firm earlier this year as MD of its Brand Innovation Group. In this added role, she will lead the firm’s efforts in areas such as brand experience and the firm’s creative direction. The appointment is coupled with the launch of the firm’s Naked Culture blog. Allison & Partners has also named Tania Condon SVP of marketing. She’ll be working with the firm’s clients as well and work with agencies across MDC Partners on new business.

Beauty brand Carol’s Daughter has a new CMO, Olivia Scott-Perkins. She has previously worked at a string of advertising and media companies including Leo Burnett, Ogilvy Action, and Atlantic Records. She will be responsible for leading Carol’s Daughter through a brand repositioning that will move it into the luxury brand space. Social media, PR, marketing, and partnerships will be involved in that rebranding.

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OutCast’s Marooney Joining Facebook

Tonya Garcia — Fri, 18 Mar 2011 14:58:53 +0000

Caryn Marooney, co-founder and CEO of The OutCast Agency, is joining Facebook in a newly-created position, director of technology communications, heading up outreach to engineers, technology influencers, bloggers, and other members of that community. She led the Facebook account for OutCast.

OutCast’s other co-founder, Margit Wennmachers, left the firm in June 2010 to join Andreesson Horowitz, a venture capital firm. The firm was sold to Next Fifteen for more than $10 million in 2005.

According to AllThingsD, Marooney has expressed confidence that “the firm was in good hands with its current team of top managers.” That team includes Alex Constantinople, partner and COO, who joined the firm just as it was rebranding late last year.

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OutCast Communications Rebrands as The OutCast Agency

Tonya Garcia — Fri, 08 Oct 2010 14:23:29 +0000

OutCast Communications has rebranded as The OutCast Agency, launching a new website yesterday. Founded in 1997 as a hi-tech firm, Alex Constantinople, the firm’s new partner and COO, said the new name reflects the shifts that have happened over the past 13 years.

“Both the words ‘hi-tech’ and ‘PR’ have evolved and changed so much,” she said, adding that the client base and the type of work the firm is doing now is different. “The name change helps us encompass what we are. It will help us as we continue to evolve our services.”

The firm still works with tech clients such as Facebook and Yahoo, but also lists companies like Nike among its clients. After the jump, an excerpt of the e-mail that was sent to clients yesterday.

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Next Fifteen Communications Reports 2009 Fiscal Year Results

Joe Ciarallo — Tue, 20 Oct 2009 10:40:32 +0000

London-based PR holding company Next Fifteen Communications (TXG) reported 2009 fiscal year results today. Revenues increased by 3.6% to £65.4m. Earnings per share dropped by almost 50% to 3.67p from 7.08p in 2008.

The company’s agency holdings include Text 100, BitePR and Outcast Communications, as well as communications research and consulting company Context Analytics (which resides within Text 100). Next Fifteen announced their acquisition of New York based M Booth & Associates on August 4th of this year.

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